The Throne Is Stable? Bosideng Expects A Significant Increase In 2017/2018 Fiscal Year.

Boston's position is stable? Bosideng expects a substantial increase in the 2017/2018 fiscal year. In April 19th, Bosideng expected that the profit attributable to the holders of income and company equity in the year ended March 31, 2018 was about 30% and 50% higher than that in the same period in 2017.

In April 19th, Bosideng (Stock Code: 03998) issued a notice. It is expected that the profit attributable to the holders of income and company equity in the year ended March 31, 2018 will increase by about 30% and 50% respectively over the same period in 2017.

Bosideng said that the year-on-year increase in performance was mainly due to the following reasons:

1, 2017/18, grasp the market opportunity for upgrading consumer demand, steady development of core down garment business, continuous innovation of products and continuous improvement of quality. At the same time, the channel, brand image and retail operation have been upgraded comprehensively, so that all the down garments brands, bosun Deng, Xue Zhong Fei and Bing Jie have achieved an ideal revenue growth. Meanwhile, sales channels for both direct and third party distributors have achieved positive growth, while sales of electricity suppliers and offline revenue have increased by about 50% and 20% respectively.

2. In 2017/18, we should actively grasp the fashion and clothing at home and abroad while strengthening the specialized operation of down garment business.

Opportunities for development

The income and net profit of women's clothing brands Jesse, Bang Bao, corleano and CORBA also recorded a notable increase.

It seems that Bosideng's 2017/18 revenue and net profit growth goals are not difficult.

After all, Boston is back on track.

According to China's clothing network, "Boston" Bosideng achieved a revenue of 2 billion 959 million yuan in the first half of 2017, an increase of 15.3% over the same period last year, with a net profit of 175 million yuan, an increase of 11% over the same period last year.

What is worth mentioning is that both the down garment business and the non down business are better: the income of feather and down business is 1 billion 484 million yuan, an increase of 2.3% over the same period last year, and the income of OEM processing business and non feather down business is 677 million yuan and 798 million yuan respectively, up 1.9% and 76.6% compared with the same period last year.

Why can Bosteng, who has been sworn off for a long time, rise again? It is because of Boston's 42 years of "never forget his original heart" and "lofty aspiration".

Since the beginning of brand building, Bosideng pays special attention to product quality and efficient production, and attaches great importance to "intelligent manufacturing".

Since 2010, it has been promoting intelligent manufacturing.

In recent years, we have continuously invested in automation, intelligent production and testing equipment, improved production technology and standardized application, effectively reduced the cost of human resources, and improved production efficiency. Meanwhile, the quality of products has also reached a new stage.

Bosideng accelerates the establishment of "machine substitutions" and "intelligent factories" in the manufacturing sector, upgrading and upgrading the six major production bases, and comprehensively improving production efficiency, product quality and intelligent manufacturing level.

Bosideng focuses on the down jacket field for nearly half a century, and has won a strong reputation as a leader in the industry.

In 1976, Gao Dekang got 8 sewing machines and began to create his "ideal type". In the winter of 1995, Bosideng went to the market and sold 680 thousand pieces. Bosteng thus passed through the half sky of China, and then sat down for 19 years.

As the leading producer of down garments in China, Bosideng's brilliance is admirable. Besides, we can admire it, because not everyone can insist on it, and we can create a satisfactory result for the industry.

In October 11, 2007, Bosideng, listed on the Hongkong stock exchange, recorded a total revenue of 9 billion 325 million yuan in 2013. After a net profit of 1 billion 79 million yuan, it suffered a decline in performance.

In 2016, bostenden, who had already passed away, released an outstanding performance announcement to the fashion industry: its annual revenue reached 6 billion 817 million, and its net profit increased by 39.5%.

Performance improvement, let the industry cheer for Bosideng, product upgrading, so that consumers feel strong and strong Bosideng.

Gao Dekang once said, "the so-called fate is the self comforting of the losers, and the tongue of the cowards.

The so-called future depends on your strong will and determination with your unremitting efforts.

The rise of Bosideng has proved that the strategy of product and efficiency is the powerful weapon to win the market.

Bosideng is now stepping into the track of healthy development. It already has steady brand upgrading, product leadership, quick return to supply, and investment and integration of core competencies. Its products are exported to 72 countries all over the world, and have become the strikers, entrepreneurs and leaders of new era brand power.

Bosideng understands that eternal change and innovation are the only way to the future. In the future, Bosideng will still be the best consumer in the future.

The pformation and the best understanding of consumers' innovation are the biggest fashion life function in the world.

Brand operators are just around the corner. We hope that Boston's "2017/2018 fiscal year results announcement" will be more pleasant to us at the end of June.