Chinese Brand Day |19 Entrepreneurs Share True Feelings: We Just Want To Make The Strongest Domestic Products!

Today, May 10th is the second "China brand day" in our country.

A brand is not a registered brand, it is a genuine brand if the people approve and buy it.

How can we get people's recognition? How long does it take for a brand to grow from scratch? Is there any shortcut to follow?

In the past 40 years since reform and opening up, there are such a large number of clothing and apparel brands, which have a high reputation, clear market goals and accurate development strategies in the industry. They have been steadily developing and maintaining the first camp in the consumer goods market, and have made outstanding contributions to promoting China's economic development. They are proud and exemplary in the field of Chinese textile and clothing.

With the arrival of the Chinese brand day, we invited some brand entrepreneurs to share the successful experience and insights of brand building.

In addition to strength and courage, we need wisdom.

Life must have a beautiful dream. Creating a world famous brand is my biggest ambition and dream.

Bosideng, along with China's reform and opening up, has witnessed the glorious change of textile and garment industry and witnessed the strong rise of Chinese brands.

Boston's 42 year history of development demonstrates the principle of "hard state" with the practice of arduous "striving people": famous brand is the special productive force of enterprise development.

The rise of an independent brand is not only a valuable asset for enterprises, but also for the whole society.

Consumers are interested in brands, and Bosideng is the most treasured brand.

Behind the brand is strong strength, high quality products, leading technology and technology. It is a fashion that keeps consumers moving forever.

Through shaping, cultivating, upgrading and innovating the brand, and creating the competitive advantage of enterprises, Bosideng can always take the first step and achieve the market legend in the field of consumer goods in China.

In the direct competition between Chinese brands and international brands, we must first strengthen the domestic market, and at the same time bravely "go out" and "go up" to establish brand position in the global market.

It requires strength, courage and wisdom.

In the process of climbing up to the global value chain, Chinese enterprises should use international standards to create Chinese brands, use Chinese culture to tell "brand stories", do global responsibilities, and have "temperature" brands to provide high quality and unique brand products for global consumers.

Convey the beauty of the brand with humanistic feelings.

Over the past 25 years, love has been adhering to the mission of "creating beauty and pmitting love", and constantly creating products and services that are healthy, comfortable, scientific and technological, fashionable and exquisite, and meet the needs of the times. It has achieved the pursuit and creation of beauty, conveys the love and care for consumers and the society. It has made outstanding contributions to the beautiful fashion of Chinese women, the quality life of Chinese men, the healthy growth of Chinese children, and tens of millions of families' underwear dress solutions.

Just like the adoration slogan "your love for yourself is my admiration for you", love should make an international brand of humanistic feelings.

The new mission of love is to pform from the providers of lingerie clothing solutions of thousands of families to Chinese and even global consumers' lifestyles.

We should be a friendly, friendly company and become a company with love, energy, vitality and breathing with the times.

We should start with love and develop a good underwear that is suitable for the life of consumers.

The company has always advocated "open, collaborative, creative, sharing" values of the company, encouraging employees to constantly pform enterprises and constantly surpass themselves.

The road to brand activation

For a 29 year brand, reshaping his younger and fashionable temperament is very important for today's brand.

All along, nine Mu Wang is committed to leading an exquisite lifestyle for the Chinese elite men. In 2017, the brand spirit was upgraded to a new gentry doctrine with the connotation of "taste, responsibility, achievement, accomplishment and pleasure". It advocated the image of a gentleman who "lived to the taste and was willing to play". He signed the strength actor Lu Yi as the first image spokesman to help the king of nine to build a differentiated brand.

In addition to being younger and fashionable in brand packaging, King Mu has adjusted the strategy more accurately in the past two years, replanning channels, commodities, promotion and prices, especially in retail pformation, which is the most important change point.

Through the stylized and cost-effective adjustment of products and the upgrading of retail pformation, we can better land and improve our overall performance.

In the future, nine Mu Wang will carry out the strategic layout of "integration of production and finance, focus on the main garment industry, carry out the construction and development of the three major garment platforms, and invest in emerging industries". Through the purpose of "platform, multi brand and all channels", we will carry out multi brand building around the three major platform characteristics of "Seiko quality platform, Shi Shangpin quality platform and trend personality platform", realize the deep integration and coverage of the whole channel, satisfy consumers' shopping demand, and lead a new style of life with style, taste and responsibility.

Increasing the number of brands to create an incubator platform

The new strategic goal of the future is to become an internationally competitive high fashion brand group.

We will focus on the main business, focus on high-end, and look at the global market.

According to the strategy, new brands will be constantly increased, so that every brand can achieve sustainable growth. This includes upgrading single stores, increasing the number of shops and the continuous extension of single brand product lines, making the single brand deeper and more consumers.

The core is single shop promotion.

From the time of listing to 3 years ago, the overall number of stores has not increased, but our profits have increased a lot, mainly due to the promotion of single stores.

Achieving long-term and steady growth of sustainability is not easy, but it is very important.

In the future, we have to build two platforms: one is the platform for brand incubation, and the other is the platform for business partners.

The future development of the company needs more excellent talents, which is the guarantee for the sustainable development of the brand.

In terms of specific management, we allow each brand to develop independently and establish an independent team. Each brand leader can manage in his own way, which not only trains talents but also brings management innovation within the group.

Dig out the consumption demand and form a service system.

Nowadays, the garment industry has gradually pformed from the traditional image of the light manufacturing industry to a fashion industry image with cultural characteristics.

Clothing has become a new carrier of culture.

The needs of consumers are also pformed from simple physical needs to a combination of physical and spiritual needs.

In the future, whether online or offline, the core of the concern is consumer experience and word of mouth.

A deep insight into the psychology of consumers, mining and triggering their needs, pforming their yearning for a better life into a fashion scene with assertions and attitudes, and continuously providing products with technical, artistic and cultural characteristics.

To further enhance brand value, we must enhance consumers' cultural sense and create higher value for consumers.

The future direction of the garment industry is clear. The first core element is how to make use of the strength of the Chinese market and China's rapidly developing Internet system to consolidate the brand base and deepen the infrastructure.

The development path of the seven wolves is to develop from a single brand to an industrial service platform, and build a service system of the system.

The seven wolves have the layout in the fashion industry, digital media, e-commerce platform and other fields. In 2017, through investing in the international luxury brand KARL LAGERFELD, they opened a door to the international fashion industry.

From the perspective of capital, backstage service and social professional resources integration, professionals in the field can gather more industrial resources and absorb new forces with unique insights and practical experience in the fashion industry, such as creativity, manufacturing, sales and service, to jointly create a fashion industry investment service group belonging to the Chinese people.

New retail is the trend. Better products should be compared with world standards.

In Luo Meng, there are so many people who love their work and dedication, concentrate on their manufacturing and keep improving their skills. For decades, they have been pursuing the acme of products. Some have been working in posts for more than 30 years. Relying on the inheritance of the red spirit and the study of skills, they have quietly laid the foundation of "Luo Meng clothing" with their dedication and perseverence.

New retail is the trend of clothing development in the future.

After the emergence of new retail, it does not mean that the old retail will be eliminated. The overall trend is more and more retail formats, which meet different people's shopping needs in different scenarios.

The new format is faster than the old format, and it can create new retail form by identifying the scenario, trend and emphasis.

With the accumulation of big data in the past 40 years, Luo Meng has constantly upgraded its products and continuously optimized its version, paying more attention to the product's reputation, quality and cost performance.

New retail is bound to be a trend. In the next 5 years, the total number of online stores has risen to 1 million, creating a new retail intelligence store to better satisfy people's yearning for a better life.

People always have dreams and goals.

When we have dreams, we need to take steps to keep our feet on the ground, to do fine work, and to innovate in inheritance.

In the future, Luo Meng will look at the world. No matter from the R & D and innovation of clothing, or the upgrading of enterprise's intelligence and management, it will follow the world-class standards and stand on the world stage to match the costumes.

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Build a world-class sports and health industry group

As a large sports and health industry group, HOSA always adheres to the healthy lifestyle of communication and sports. It is committed to building a sports healthy ecosystem based on professional sports health products and sports health services.

Brand is an important manifestation of the competitiveness of enterprises. HOSA has always made efforts to consolidate the brand foundation with its services and products as its cornerstone. Through a series of sponsorship activities, it has enhanced its popularity in the field of sports and health at home and abroad, and provided them with professional and authoritative training equipment.

At present, based on the rise of China's Internet penetration rate and changes in consumption habits, HOSA is accelerating its practice to build a strategic concept of sports health ecosystem. Focusing on the application of mobile Internet and big data, taking the major fitness strategy as the core idea, taking the professional sports health products and sports health service as the connotation, integrating the whole industry resources through the Internet + thinking, aiming at the market segments of smart wear, gym, sportswear and equipment, nutritious meals and so on, using the internet intelligent application method, combining fitness and new retail organically, creating a first-class intelligent fitness club to provide more value-added for members.

In the future, HOSA will continue to push forward the new retail business, create a new retail intelligent fitness club and improve the user experience.

We should continue to extend health products and health services according to the needs of different users, and develop new business growth points.

We should deepen the development of professional channels and group buying channels, and improve the coverage of product channels.

Through the pformation and upgrading of business ideas and the impact on the market, we strive to realize the deep link between consumers, scenes, products and service providers, and perfect the new mode of industrial intelligence, chain and Internet, meet and lead the consumption promotion of sports health market, promote the awareness of national fitness, and strive to build into a world-class sports health industry group.

Create the spirit of the times with ingenuity.

Fashion enterprises, especially women's clothing enterprises, fashion is a topic that can not be turned around. It is the inherent attribute of clothing enterprises. How to grasp the fashion is a problem that must be considered and faced.

Seth brand integrates the international fashion elements with Chinese characteristics perfectly. The product combines internal comfort and external beauty together, integrating tradition and fashion.

Seth develops various high quality fabrics, and selects high-quality, high-performance fabrics such as Japan and Korea. It is centered on environmental friendly, comfortable and fashionable natural fabrics, and is based on a series of natural fibers such as wool, cotton, linen, pulp and fiber, etc., and is integrated into synthetic fabrics or synthetic fabrics such as Lycra, viscose, acetic acid and synthetic fibers.

The fabric selection emphasizes the exquisite technology, the natural beautiful appearance and the comfortable handle, which is convenient for the movement and stretching the function of the body.

Every process and every aspect of clothing is strives for perfection, and the designer's dream and exquisite craft produce high quality products.

Building brands is like planting trees.

Compared with the brand of foreign enterprises, most brands in China are not strong enough to survive, or even short-lived.

Why is Chinese brand not far away? What is the essence of a brand? Making a brand can't fade like a flower or flower. It's like building a tree that only has a solid foundation and a brand can develop.

Quality is the root of a tree. Only when the roots are stable, can the brand flourish.

From the start-up stage of enterprises, we must attach great importance to the quality control of all production links.

We should carefully examine the links from stock, auxiliaries, dyestuffs and equipment.

During the picking season, it takes us two months to go deep into the pastoral areas of Inner Mongolia and Xinjiang for the acquisition of quality cashmere.

More time to get along with the herdsmen, and making friends with them is the hope to guide you to take the road of high quality and high price, that is, to keep the source well, so that the product can be of high quality and high starting point.

In order to produce excellent products, Jenna formulated a set of strict quality management system and standardized management system, and every link and every process has achieved quantitative management.

In order to fully meet the needs of consumers for comfort, beauty, health and leisure, Jen has developed high-tech products such as coarse washable cashmere sweater, anti pilling cashmere sweater, new high elastic cashmere yarn and knitwear.

In particular, the technology of coarse and machine washable cashmere sweater has filled the domestic blank and won the national invention patent.

Through a series of scientific and technological innovation, we can effectively guide enterprises to pform and upgrade traditional cashmere industry by using high and new technology and advanced technology, improve the technological content and added value of the brand, further pform the way of enterprise development, and realize the pformation and upgrading of cashmere industry.

To be a brand is first of all moral character, moral character and quality brand.

The highest level of brand is "home and the world".

"Home" has special significance for Chinese people. From family to family, to country and home, the Chinese take "home" as a link, settle down, build a society, manage the country, govern the world, and inherit it from generation to generation.

"Harmony" is the highest state of China's life. "Home and prosperity", "harmony is precious", "heaven is not as good as land, and land is not as good as people" and so on, all of which reflect the deep meaning of "harmony".

"Snow bamboo", fabrics from cotton, cotton Lycra, cotton modal and so on, extended to silk, cotton and linen, and into Chinese design elements and style, advocating people into nature, release the true self, return to true life, reflect and guide our "home" culture and "harmony" culture of the profound connotation of the initiative and understanding.

The charm of the bright culture of the Chinese nation is bound to be more and more respected. Therefore, while we are doing our own business, we will integrate traditional Chinese culture into "home" culture and "harmony" culture. This is the trend of the times and the necessary element for us to make our cause permanent. Otherwise, it is a water without roots.

Snow bamboo will continue to carry forward and inherit the traditional Chinese culture of "home and the world" as always, and apply it to enterprise development, brand building and product R & D design. It will adhere to the mission of "creating value and serving the society", "caring for people, doing things with ingenuity, serving with heart, and inheriting classics". It is our mission to carry forward traditional culture and revitalize national brands.

Five steps to occupy the commanding heights of the market

We advocate the "healthy, sunny and confident" lifestyle and strive to solve the multi tier and multi style dress requirements of the elite. By virtue of precise brand positioning, quality merchandise and deep layout of the channel, we have been dring golf apparel for 15 years, and have fallen into a downturn in the traditional garment industry. The company has been in a steady growth trend in 2017.

This is mainly due to the market positioning, occupying the commanding heights and preoccupying consumer awareness.

Based on the positioning of golf costumes, Bill elfin has insisted on growing up with Chinese Golf and promoting golf culture in China.

In 2013, he became a partner of China's national golf team. In 2016, he helped the national team to compete for Rio Olympic Games. In 2020, it will continue to help the national team to compete for the Tokyo Olympic Games.

The two is to integrate global quality resources and create quality products.

The company insists on "three highs and one new" - high quality, high technology, high quality and innovative research and development concept, integrating global quality resources and creating quality products.

The three is the four major product line that meets the needs of the elite in all directions.

Bielfin has adopted a single brand multi series development strategy. It has four series of golf series, life series, fashion series and holiday tourism series, which fully meet the clothing needs of elite sports, social networking, business, leisure, vacation, tourism, parent-child and other scenes.

The four is to layout the retail channel in depth and win the recognition and trust of the elite.

Five, brand building is just like breaking loose, and entertainment and sports marketing are two pronged approaches.

Promote brand awareness and influence through marketing big events and signing stars.

Zheng Bihao, executive director and executive director of an Li Fang Group

Perseverance in creating health and beauty for women

Orient Li has always been guided by the health and comfort of consumers. It attaches importance to the ecological performance of products, establishes an ecological textile supply chain, pays attention to the protection of the environment in the production process, creates health and beauty for women with high quality products, gives them confidence and vitality, brings better careers and lives, and realizes their dreams. It is a beautiful vision that we have been striving for over the past 40 years.

"The pursuit of excellence and never-ending" is the brand spirit of an Li Fang, who integrates the sexy into the concept of comfort and health, and turns sexy into a people-oriented research and development concept.

In order to make products well, the brand clearly grasps human body structure, sports mechanics, psychology, and integrates Eastern and Western aesthetics, especially the study of Oriental women's physique, giving the product humanistic care, which makes it more of a classic international brand's extraordinary quality.

Apart from its comfortable and sexy appearance, it also has strong innovative technology, patent super low heart underwear, compound structure breathing cup, smart shoulder strap, three-dimensional decompression steel ring, self-locking adjustment front buckle, fish oil skin care material, soft cup and other more than 40 patent technologies widely used, many creative craft, cup type and harsh fabric selection, green eco textile certification commitment, to ensure the product's comfort.

We attach great importance to building a rich and perfect product line, from bra, underwear, body to the swimsuit, pajamas, Shi Shangnuan clothing and other products, so that every woman can get the brand's meticulous care at different times and occasions.

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Vigna S, vice president of fashion Limited by Share Ltd group: Tao Weimin

Adhere to the original design of Chinese culture elements.

Vigna S fashion Limited by Share Ltd is a listed company specializing in the fashion industry of high-end women's clothing design, research, production, terminal retail and brand promotion. In recent years, Nanjing's Brocade of the world's intangible cultural heritage and the TEENIE WEENIE brand of Korea's clothing and love group have initially acquired the fashion group of Pyramid's multi brand coordinated development.

The company's main brand VGRASS has been operating in the domestic market for nearly 20 years as a domestic high-end high-end women's clothing brand. VGRASS has always regarded original products as the core competitiveness of the brand. In Shanghai, Seoul, Italy and Milan, Milan has successively set up design and research centers. In addition to focusing on "self cultivation" DNA, the Chinese elements are also injected into products. For example, VGRASS products combine with the Royal imperial brocade, which has the 1600 history. With the inspiration of Chinese traditional culture, the handwork, embroidery, lace and Chinese patterns are perfectly integrated with modern fashions, weaving into one of the most beautiful clothes.

Insisting on brand filing is the development strategy of enterprises, and constantly enhancing brand competitiveness. "Creating luxury brands with Chinese cultural elements" is the constant goal of enterprises.

Wang Binghong, general manager of Goldlion (China) Co., Ltd.

Keep pace with the times to understand consumers and lead consumption.

In 1968, Dr. Ceng Xianzi founded Goldlion in Hongkong. In the past 50 years, Goldlion has been committed to the ingenuity and extraordinary quality.

Goldlion hired the top global design team, adhering to the classic European production technology, for China's elite men cast an uncommon choice.

On the development road of the group, in order to accurately locate the diversified needs of the consumer group, the three series of gold standard, purple standard and red standard are introduced; the development of multi category and pluralism, the sales model from wholesale to retail, and the traditional fine grade to give consideration to the young demand, the business covers the franchise, the leather shoes, the leather goods, the underwear and the leisure clothing, and the overseas markets of Singapore and Malaysia.

Standing in the industry benchmarks and leading frontier brands must have three core: one is keen insight and forward-looking industry, to build the core competitiveness of the brand.

On the one hand, it follows the changes of the demand of the consumers in the times, and strengthens the product innovation. On the other hand, we stick to the belief that quality is supreme.

The second is the innovation of changing the consumption habit.

Conform to the development of the Internet, from the single line store operation to the online and offline linkage new retail mode, boosting enterprise upgrading.

The third is digitalization oriented, through accurate dissemination of big data, emphasizing the promotion and publicity of new Internet media, and nurture Goldlion's new generation of consumers.

Wei Baolin, general manager of Beijing geo Garments Co., Ltd.

* full channel operation to get through the data.

Under the impact of the Internet age, the changing consumer and shopping patterns have led fashion clothing companies and retailers to open mall and mobile mall.

Although the online shopping mall can improve the convenience of consumers, better experience is still inseparable from the entity store.

Only by combining online and offline with modern logistics can we better meet the growing needs of people's life.

Facing the industry background of China's consumption upgrading, geo has changed the marketing mode -- combining online and offline to achieve full channel operation.

The whole channel is for enterprises to integrate and utilize online and mobile commerce, and integrate them with the operating assets of physical stores.

There are two key elements in full channel marketing: first, the same price on the same line.

Traditional retail faces many difficulties, such as decentralized channels, diverse customer experience, rising costs, and compressing profit space.

New retail will shift from one-way sales to two-way interaction, from online or offline to online and offline integration.

The two is to achieve full channel data access.

Physical stores, electricity providers (self built official mall or platform), social media content platform and membership system are opened up, through integration of online and offline, to achieve integration of commodities, members, pactions, marketing and other data, to provide consumers with cross channel, seamless experience.

The all channel sales model of geo will satisfy consumers' needs at any time, any place and any way, and sell goods or services through physical channels, e-commerce channels and mobile e-commerce channels, so as to provide consumers with an incomparable purchase experience.

Huang Jueren, general manager of Shanghai Heng Yuan Xiang Garments Co., Ltd.

Meet the consumption needs of the "heart era"

The "heart era" was put forward by Heng Yuan Xiang in 2003 when he held the annual conference. In the past 15 years, Heng Yuan Xiang has always been exploring and exploring this road.

As a national brand in the new era, Heng Yuan Xiang always firmly believes that the needs of beautiful life are not only material needs, but also emotional and spiritual needs.

In the "heart era", it is more and more necessary for the brand to take consumers as the core and satisfy the needs of consumers.

Consumption is a challenge and an opportunity to enter the "heart era". In the face of the new consumption characteristics, brands should stand at the draught, and should seek and act on occasion and follow the trend.

In 2017, Heng Yuan Xiang clothing global construction project was officially launched, leaving the country to find the top brands, factories, designers and other resources in the world, bringing new brand experience and lifestyle to consumers, enabling Chinese consumers to enjoy the charm of the world's top fashion without leaving the country.

Shanghai opens the Party branch secretary of the clothing company: Chen Weiping

Don't forget your original mind and build a century old enterprise.

Inheritance is the foundation and innovation is the soul. "Kai Kai" is the Chinese brand that has gone through 82 years of history. It is the aspiration of all people to create a century old enterprise.

How to continue to inherit and develop brand is mainly done in the following three aspects:

One is to make a shirt and take the road of fine industry.

The core of opening the clothing industry is to do what you are good at - shirts and sweaters, especially to make a shirt.

It is to carry forward the spirit of craftsmen, to promote the quality revolution, and to concentrate on doing fine work.

We should carefully design fabrics and styles to develop new products that meet the needs of the market.

It embodies the brand concept of opening to the market, serving the market, and taking the road of characteristics and industry.

On the basis of adhering to the characteristics of traditional formal business shirt, fashion elements are added, from business style to business casual style, and products are upgraded through selection of fabrics and patterns.

Two is to develop group customized business and expand the main business.

It is necessary to customize market marching for group occupation clothes, providing not only clothing customization, but also a series of items such as shoes, bags and so on.

From dozens of small orders to hundreds of thousands of large orders, the spirit of "artisans" is carefully printed on every product.

From fabric procurement, volume measurement to product testing, every link is carefully checked.

Throughout the process, all orders are pferred to the whole supply chain management; no matter how many branches the customer has in the whole country, they are delivered independently.

Three is to play the brand characteristics and expand market impact.

We should give full play to the brand characteristics of the "time-honored brand of China", and extend the brand's influence on the national market by using more than 1000 outlets in more than 20 provinces (autonomous regions and municipalities directly under the central government) and extending the radiation from the first tier cities to the three or four tier cities.

Actively participating in national exhibitions, carrying out industry university research cooperation with relevant universities in Shanghai, combining teaching and practice with competition, holding college students' fashion design competition for several years, and strengthening the promotion of brand influence through activities.

Chuang-tzu, deputy general manager of Beijing industrial and Trade Co., Ltd.: Liu Hong

Confidence is half the battle.

From 1996 to the present, Chuang-tzu's brand can be seen from scratch, and after the intense competition of brands, there are few "big guys" in the same period with Chuang-tzu, but Chuang-tzu still stands.

If the brand has just been established, the emphasis is on the promotion of quantity. Then, since 2002, Chuang-tzu has increased the diversification of categories, and formally entered the ranks of brand serialization, which is a "qualitative" change.

At this stage, Chuang-tzu has become a leather collector.

Based on the R & D, design, production and sales, we have vigorously researched and developed the "Chuang-tzu" brand serialized product, a modern enterprise integrating men and women fashion and casual wear.

One of the most competitive enterprises.

To do anything, self-confidence is half the battle.

In order to make things perfect, we must adhere to the spirit of diligence and make up for stupidity, and be innovative in spirit and diligent in learning.

At present, the information age has increased the penetration of the market, and the demand of customers is also soaring rapidly. This is the era of rapid consumer rise, and it is also testing who can become the winner.

There is no winner in the world. When the brand is promoted to a stage, we will find that history is worth remembering. But the challenges ahead are still heavy and full of uncertainties. We must join hands and work together to make progress.

Deputy general manager of three gun (Group) Co., Ltd.: Cao Chunxiang

In 80, old brands are constantly changing to thrive.

"Developing three guns and never satisfied" is the spirit of three guns, which is passed down from generation to generation in all three gun hearts.

In the new century, the three gun brand launched the "technology" and "fashion" wings, pushing O2O on the channel innovation, from the start of "zero" in 2012 to nearly 1 billion yuan in 2017.

On the innovation of traditional channel mode, three guns fit closely with the structural reform of supply side, and built nearly 1000 ULOVE three gun life hall new mode shops nationwide.

The main brand store has been pformed into a popular and multi category home life integrated store, which has led and led the pformation of the underwear industry channel. At present, three guns are still trying to enter the new field of "intelligent store", "no sale" and "personalized customization".

Channel innovation is changing rapidly, making more and more young people become loyal fans of three gun brands.

Now, under the guidance of Orient's "global layout and pnational" strategic direction, three guns are extending the tentacles of brand development from Asia to the world, and will take the lead in setting up brand overseas stores in other Asian countries, and vigorously push forward the three overseas online purchase businesses.

Three guns will further build a global supply chain support system.

Younger,

Change and health are the secrets of this 80 year old time-honored brand.