How To Open The International Market?

Sponsoring large sports events and sports stars is one of the important means of brand promotion.

In recent years, the 31st degree has a special interest in international large-scale sports events. At the Asian Games in Jakarta, the Chinese national team, such as the national swimming team, the national cycling team, the national flower swimming team, the national handball team and the national softball team, have been boosted by the 31st National Olympic Games. In addition, the Hongkong women's volleyball team, as well as 8 delegations from the Macao delegation of China, Oman, Maldives, Yemen, Mongolia, Sri Lanka, Syria and Iraq, have made a series of breakthroughs with the full support of the 31st degree.

Not only does it display professional products to the outside world, it also hopes to enter the local market by international competitions.

Sponsoring large-scale events to enhance international visibility

Ding Wu, executive director and President of the 31st degree group, took part in the torch relay of the Asian Games in Jakarta. It was the torch bearer after the 2008 Olympic Games in Beijing, the Guangzhou Asian Games in 2010 and the Rio Olympics in 2016.

In addition to Ding Wu, the 31st degree brand spokesperson and the 2018 Jakarta Asian Games Promotion Ambassador, Chinese singer and actor Wei Chen also participated in the torch relay.

During the torch relay, they all wore 360 degree sportswear, so the brand can greatly increase the exposure rate in the overseas market through this Asian Games.

On the evening of September 2nd, the Asian Games in Jakarta officially came to a successful conclusion.

As a senior partner of the Jakarta Asian Games, it not only provides professional equipment for design and technology for the event, but also matches with the hot spots of the competition "I love" Asian Games Theme T-shirt, sun Yang Yayun theme T-shirt, Chinese national swimming team Asian Games Theme T-shirt "chopping wave" and Chinese national cycling team Asian Games Theme T-shirt "gale" these 4 Asian Games fast reverse products.

This series of products provided for the Asian Games not only made the world recognize the professional products of 331 degrees, but also fashionable designs were well received by consumers.

For example, the 4 Asian Games fast reverse theme T-shirts have their own characteristics.

According to the different characteristics of sports events, each element is displayed on the T-shirt picture.

The 31st degree is also dedicated to the Sun Yang Asian Games thematic T-shirt, presenting Sun Yang's personal portrait in comics and symbolizing the "HOLDER" element of the 1500 meter freestyle world record holder, showing the style of the sun Yang Yayun competition.

These integrated professional and specially designed products are broadcast live through the event to show the audience around the world.

It has sponsored various sports events at home and abroad, including the 2010 Asian Games in Guangzhou and the Inchon Asian Games in 2014.

The Rio Olympic Games in 2016, this year is the official partner of the Jakarta Asian Games in 2018.

The impact of sponsoring such a large event on sales will not be immediate, but the event will be broadcast live worldwide.

Sponsoring the Asian Games can not only establish a professional image, but also pay attention to the overseas market to improve the international popularity.

In the long run, it will help companies open up overseas markets and promote internationalization strategy.

Sponsoring athletes to create professional image

As an official partner of the 2018 Asian Games in Jakarta, the 31st degree believes that this can give full play to the group's experience of supporting international large-scale sporting events for many years, as well as the advantages of design and technology in terms of equipment, providing professional costumes and professional images for athletes and staff members.

More than 360 degree brand spokesmen have performed well in the Jakarta Asian Games. The 31st degree spokesperson and the Chinese national swimming team captain Sun Yang finished the Asian Games with 4 gold and 2 silver achievements. This is also the best result he has ever won since he participated in the three Asian Games.

4 gold, 2 silver is the best achievement of Sun Yang, the spokesman for the 31st degree.

Liu Xiang, a spokeswoman for the 31st degree, broke the world record of dust retention for 9 years and won the gold medal in the women's 50 meter backstroke competition.

It not only spawned the first world record in this year's Asian Games, but also made Liu Xiang the first woman in the world to swim 27 seconds in the 50 meter backstroke event.

Two other spokesmen, Zhang Yufei and Li Bingjie, also welcomed their gold medal moments.

These athletes, with their impressive achievements, not only let the Chinese team shine brilliantly, but also display the professional products of Chinese brands to the international audience.

Sponsorship to expand and expand the market

Internationalization, specialization and youth are the three major strategies of 360 degrees. In China, sports athletes show their professional products to the world.

Sales network, the use of China's national policy to expand the "one belt" market, to achieve the strategic layout of going out.

In August 15th, he announced that he would cooperate with Indonesia sun department store and sell it under the sun department store online and offline.

It hopes to open up the local market with the help of the East Asian Games, enhance diversified businesses and explore potential for growth.

In August 2018, 31st grade products first came to the 15 stores of sun department store.

By June 2019, the 31st degree product will be fully landed in all 155 stores of sun department store. At the same time, sun department stores will open 10 stores in Indonesia every year in 2019.

Through cooperation with sun department store, 360 degrees will further promote the development and expansion of the international market under the guidance of the internationalization strategy.

China's leading sports brand 361 degrees officially announced cooperation with Indonesia Sun Department Store

Ding Wu said that the 31st degree is aimed at opening up signs and creating professional products for major events.

In the future, we will enter the local market through large-scale competition, and vigorously develop the business of e-commerce.

March in 2014

Since then, it has sales outlets in the United States, Brazil, Europe, Taiwan, the Middle East, South America and Southeast Asia.

By the end of June 2018, there were 1316, 986, 518 and 68 sales outlets of multi brand sports goods stores in Brazil, the United States, Europe and Taiwan respectively.

At present, the countries covered by Europe include Britain, Germany, France, Austria and Switzerland.

It will also continue to explore and expand overseas countries and regions with potential growth to promote the international version of products.