The Traditional "Silicon Valley Style" Is No Longer Traditional.

T-shirts, hoodies and jeans seem to have become the programmers' mark with social media ridicule.

Wear it.

This is not groundless.

There are good reasons why programmers prefer the above styles.

Apart from being able to work and wear two things in a day, in this loose contour, familiarity and casual comfort will not distract from their work at hand; some programmers regard this as an extension of their youth, after all, this is also most close to their schooldays.

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"T-shirt, Hoodie,

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You will still see that it is worn by programmers and engineers, "said a technical contractor working in Silicon Valley." they are proud of their workplace, so there will be a lot of company logo on clothes. "

This seems to be a very difficult style of dress. Although the technology companies are struggling to get the market, their employees do not mind wearing a common T-shirt that they share with us for a long time.

However, with the pursuit of fashion in recent years, the traditional "Silicon Valley wind" has been upgraded to a new version -- the game between designer brand and luxury brand shirt and suit suit.

This evolution is top-down, and the "executive suite" of technology companies is an example.

Mark Zuckerberg, founder and chief executive of Facebook, usually wears T-shirts and jeans to participate in F8 and Oculus developers' meetings. Google's Sundar Pichai often wears sportswear and sports shoes for fireside meetings and keynote speeches.

Although this may still look like the traditional "Silicon Valley style", these are all carefully planned fashion behaviors.

For example, Zuckerberg's T-shirt actually comes from Italy's luxury brand Brunello Cucinelli, while Pichai wears Lanvin's sneakers.

Others have attributed the fashion upgrades to Apple founder Steve Jobs, who turned black turtleneck sweater and Levi 's costume into iconic uniforms, which were designed by Lssey Miyake, a Japanese designer.

As more and more young men join the camps in Silicon Valley, programmers interested in designer brands and luxury or brand co design are also increasing.

According to the world clothing and shoe net, the average age of Apple employees in 2018 was 31 years old. Google was 30 years old, and Facebook and LinkedIn were only 29 years old. This age group is now one of the main force of luxury consumption.

In China, as early as 2017, the consumption of luxury goods by men was 51% higher than that of women, and a large number of male employees in high-tech companies were just in line with this trend.

"The elites of Silicon Valley need a more fresh product," said Brunello Cucinelli, chief executive of Brunello Cucinelli. "They need someone to advise them. You don't know how many rich wives ask us to help their husbands put on clothes that look fresher."

Despite the gimmick of entertainment, it is very attractive to paint a technology company and its employees in a unified image. But now many examples are overthrowing this stereotype. For example, Jack Dorsey, the chief executive of Twitter, has previously expressed his preference for Dior Homme dress shirts. The former YAHOO CEO Marissa Mayer prefers designer brand Alexander McQueen.

Victoria Hitchcock, designer of fashion and lifestyle consulting firm Victoria Hitchcock Style, has provided fashion information services for technical staff of apple, Facebook and Google in the past 20 years. He found that this new style of dress is particularly important for Silicon Valley visitors who often meet with outside customers, travel outside Silicon Valley or have administrative objectives.

"This dress is more like visualizing some meaning," Hitchcock said. "It means I have to attend several different speeches. I am meeting with the outstanding people. I will be photographed and released in social media.

For others, this idea makes the costumes of science and technology people look more advanced.

Hitchcock is also trying to get her customers away from the popular trend brands like Vans and Allbirds as far as possible. In her view, these young consumers who grow up in Silicon Valley have a high salary and can afford designer fees.

Brand is another driver of this change.

In May 2018, Hermes opened thirty-fourth stores in the US market at the Standford shopping center in Silicon Valley, and the other two luxury brands Louis Vuitton (LV) and Cartier (Cartire) also opened new stores nearby.

In addition, after visiting Silicon Valley in 2017, the French luxury goods trade association Comit visited Colbert and invited 50 Silicon Valley business founders and venture capitalists to travel in Paris in December 2018 and led them to visit the luxury industry workshops to showcase their expertise in French perfume, leather goods, wine and automobiles, and invited them to participate in seminars jointly organized by several brands.

This effort may be more popular than ever, because these highly paid technology workers are facing the awakening of fashion.

"Now more people will say," I want to stand out "or" I don't want to look like anybody else, "Hitchcock.

It also helps these technology companies to develop corporate policies to encourage self-expression.

Today's Facebook has a basic rule in the dress code of employees: be yourself.

Janelle Gale, vice president of human resources at the company, said he hoped that employees would become themselves, though this might lead to some sloppy appearance, but others would make up for it.

In order to further implement this rule, some Facebook employees even set up social club Fashion @ @ @. People can share tips, fashion wear and brand according to their common interests.

"When you come to Facebook, you won't become a unified version," Gale said. "From communication to dress, it wants you to show it based on your true thoughts."

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