Luxury Brand Fendi Also Has To "Build Up A House".

Fendi is going to build the house again.

According to the world clothing shoes and hats net, Italy

Fendi will join The Palmeraie, a retail development project in Scottsdale, Arizona, and plan to build 41 customized products in the region.

A private luxury house.

The Palmeraie is a luxury development project with an area of 122 acres and a value of about 2 billion dollars, led by Five Star Development, a developer. It will display a retail space of about 250 thousand square feet after completion, 60 luxury goods and specialty boutiques, and a luxury business district that is joined by local and international chefs in several restaurants and open-air Roof garden.

Unlike other luxury brands that will be stationed in the business district, Fendi's focus is real real estate projects.

The residential area will start construction in the near future and will be on sale later this year. The overall project is expected to be delivered in 2020, with an average area of 3500 square feet per residential area.

Architectural appearance and interior

It will be led by Marco Costanzi, who previously designed Fendi's private Suites Hotel in Rome and Rome's headquarters in Fendi.

"The Palmeraie will essentially become a place of shopping experience for consumers, not just pactions," said Hanna Struever, head of retail portfolio solutions. He was hired by Five Star Development to introduce luxury goods stores, catering establishments and some special consumer services. "J Coates Dyer is one of the most important domestic markets in the United States, and is also one of the most important second-hand housing markets in the United States affected by the development of international tourism."

In order to cooperate with the launch of the project, Fendi participated in The Palmeraie's activities in Scottsdale's Hangar One (private hangar) as a VIP, and held the groundbreaking ceremony for residential projects in the morning of February 13th.

However, this is not the first residential project of Fendi in North America. The luxury brand has already tasted the sweetness of the real estate industry four years ago.

As early as August 2014, Fendi launched the first brand real estate project Fendi Ch teau Ocean Luxury Apartments in Miami, the United States, which was jointly built by Fendi and Argentina real estate developer Ch teau Group. There are 58 separate rooms in 12 storeys. The interior design invited Miami design company Arquitectonica to proceed.

The apartment is priced between $5 million and $22 million after completion.

Although Fendi did not disclose the occupancy of the apartment after its completion, the real estate business should provide a good return for Fendi from the perspective of the new projects to be launched.

In fact, this area has also been booming in the luxury industry in recent years.

The interface has been reported recently, and designer Giorgio Armani will redesign flagship store at Madison Avenue 760.

The renovation of the shop is expected to commence in 2020 and completed in 2023. The top two floors of the renovation are Giorgio Armani flagship retail boutiques, while the upstairs will add 19 sets of Armani / Casa luxury residences, and the interior design will also be handled by Giorgio Armani herself.

In addition, Giorgio Armani has developed luxurious residences in northern Miami and Beijing, China.

There are also many luxury brands that make real estate projects one of the main businesses.

Italy jewelry brand BVLGARI (Bvlgari) has been practicing its own style in this field.

It launched the first brand hotel "Bvlgari Hotel Milan" in collaboration with Marriott group in 2004, and has developed more professional hotel business in Paris, London, Shanghai and Beijing. Even many consumers who do not know the jewelry brand Bvlgari will choose to enter the hotel brand Bvlgari.

For luxury brands, this is another way to promote brand ideas.

No matter whether the real estate business can really turn into the actual benefit of the brand, the brand of the household product, which is placed in the interior through the interior design style, the architectural address and some brands, has formed more realistic images at the consumer level, and it is also a good thing for the consumers to stay in their favorite luxury brand apartment or hotel.

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