MSGM Collaborate With Herman And Create Underwear Line

Just after Valentine's day, Italy's high-end brand.

There is a new action announced on the official Instagram account of the brand.

Line MSGM Underwear, and invited Italy famous actor Rocco Siffredi 19 year old small meat son Leonardo Tano shooting advertising blockbuster.

From MSGM's several commercials, MSGM Underwear has the same naughty and playful vitality as the garment line.

At present, there are cotton underwear and Lycra fabric pants, briefs and bra, and most of them are black and white.

It has brand logo and some humorous slogans, such as "PROIBITO (Prohibition)" in Italian.

MSGM Underwear will be fully produced in Italy.

Beginning in February 24th, the first official in the brand.

The website and 30 multi brand stores are on sale, including 12 flagship stores, and will be sold to about 600 wholesalers through wholesale channels. It is expected to enter the store in July this year.

In addition, MSGM's advertising film also shows sportswear products.

It is reported that sportswear will be officially released in the next season and released at the same time as underwear products, as a supplement to underwear products.

Compared with many luxury brands, the development of MSGM has been relatively smooth in recent years.

Perhaps it is the position of its high-end trend and the interesting design, which makes the brand not so far out of reach, and many people can afford the reason.

The founder of Massimo Giorgetti once said, "expensive and beautiful things are easy to make. What is really hard is to make a product that is acceptable but still cool.

Evening wear is very well designed, but my target customers are young, cool, curious young people.

According to the world clothing and shoe net, MSGM was established in 2009. With its annual growth rate of 50%, it has become one of the new forces that Italy and even the global fashion industry can not ignore in less than 6 years.

In 2014, MSGM's revenue reached $45 million, which was sold at more than 500 outlets in 35 countries worldwide.

The success of Giorgetti's fashion business is due to the rich first-line sales experience before the establishment of the brand, which helps him to make up for his lack of background.

After Giorgetti graduated from high school, he sold in many boutiques and buyer shops in Italy. "I know when and when to sell it. When we open the box, I can instantly know what can be sold.

Those things that are strong enough to wear can make people pay.

Another thing I've learned is that very, very heavy fabrics can't be sold at all. "

In 2015, Giorgetti was seen by LVMH group and was appointed creative director of the group's luxury brand Emilio Pucci in Italy.

Since then, Giorgetti has been holding two positions and has used his style to modernize and modernize Emilio Pucci's Bohemia style.

But in mid 2017, he decided to leave Emilio Pucci and concentrate on developing MSGM.

In 2017, MSGM's performance reached 50 million euros.

The largest market in Europe and the United States, accounting for about 39% of the total performance, followed by 35% of the Asian market, Italy's performance accounted for 26%.

Style Capital, a private equity fund in Italy, acquired the intention of acquiring MSGM at that time. After that, it acquired 32% of the brand in February 2018, and the share of Giorgetti dropped to 19%, and pferred the brand CEO position to Roberta Benaglia, the founder of Style Capital.

MSGM Paoloni Group, the Italy clothing group, still has a 49% stake in its brand.

After entering the 2018, MSGM began to calculate the further development of the Chinese market. In November, he signed the agency agreement with the international brand agent hermet group, Shanghai Europe blue.

We plan to open 20 shops in China in the next 3 years and cover more than 15 cities.

More interesting reports, please pay attention to the world clothing shoes and hats net.