Chanel Appointed The New Art Director To Retain The Original Team Of Lord Buddha.

Ten days before the death of Chanel's former director of art, Karl Lagerfeld, the day he left, Chanel quickly arranged the successor - Chanel creative director of the boutique department, Virginie Viard, the right-hand man of Lagerfeld. However, whether other employees of the Lagerfeld team will be replaced has not been confirmed.

According to the "women's Wear Daily" news, Chanel confirmed in February 27th that it formally appointed Viard as the art director of Chanel, responsible for advanced customization, clothing and accessories design. At the same time, there will be no change in design, image and management team. Chanel said in a statement that the image director Eric Pfrunder, who has served the brand for 30 years, will continue to be the director of fashion art.

The team has worked with Lagerfeld for over 30 years, and Chanel CEO Alain Wertheimer confirmed its confidence in the statement and confidence in all teams led by Bruno Pavlovsky, President of Chanel global boutique.

In this way, we can further believe that the future of Chanel without Lagerfeld will not change greatly in style. In fact, Pavlovsky's tribute to Lagerfeld has also mentioned this: "our best tribute to Lagerfeld is to follow his path."

For many years, the industry has often discussed who will take over Chanel after Lagerfeld. Celine creative director Hedi Slimane and former creative director Pheobe Philo and others have been the object of speculation, but it is not surprising that Viard eventually took over.

She has worked with Lagerfeld for 32 years and has been praised as "the secret weapon of Lord Buddha" by fashion circles. At the launch of several new products before Lagerfeld's death, all two of them will be presented at the curtain call. Even in the January 22nd Chanel 2019 spring and summer fashion show, Lagerfeld was absent for the first time, and Viard still appeared on schedule, which also laid the foreshadowing for her succession.

Viard has always been very low-key, rarely appears outside the work or directly voicing outside, but this does not affect her becoming an irreplaceable figure in the Chanel design team.

The guardian also said that many Chanel insiders believe that Viard is the indispensable character of Chanel and the key to Chanel's continued success. Because Lagerfeld was also the creative director of Fendi, Viard became an important arm of his work.

In the 2018 days before the seven day of the documentary, "Chanel seven", the Lagerfeld said, "Virginie is the most important person, not only for me, but also in the entire studio. She is my right-hand man, and even if I did not meet her, we both talked on the phone.

Although the style of the Chanel may not have changed much, the design of Lagerfeld has gone crazy, and fans are remembrance of him in the form of consumption. According to the "women's Wear Daily" data, the search volume of "Karl Lagerfeld" on the UK's e-commerce platform Depop surged by 1351% on the day of its trend. And some netizens in China said: "I was still hesitant, so I had to buy it."

In addition to buying several recently designed series of Lagerfeld, many people are still searching for the classic single product he designed in 1990s. James Veloria co founder Brandon Veloria, an ancient retailer in the US, said it may be because 1990s was a landmark era for fashion circles, and color design, knitting and manufacturing technology were also popular among many current designers.

Besides, fans of Lagerfeld haven't let go of second-hand products. The search volume of Lagerfeld on the second hand fashion trading website ThredUp increased by 541%, the search volume of related products increased by 791%, and sales volume increased by 58% directly.

At present, Fendi has not yet confirmed the appointment of creative director.

But according to the economic times, the Fendi will not choose the "airborne" of the outsiders. The post of creative director will be held by the brand creation family. According to anonymous sources, this person is Silvia Venturini Fendi, the granddaughter of the founder of the brand. She is also the creative director of Fendi's men's wear, accessories and children's wear, and enjoys a good reputation in the company.