The 30 Day'S "Love And Love" Trend Is Behind The Scenes.

The 30+ brand displays, 12 big show wakes up the vision, 11 entertainers perform in turn, multi line offline flash activities, 30 days of "heartily love" trend Festival, is about to appear on Magnolia square in Shanghai on the 20 th of this month.

This time, "love and love" trend festival attracts navgare& Yueming Pan PSS joint name, Kenji Wu DEBRAND, Jay Chou star chao chao and so on. One ticket star brand comes to the scene to help. In addition, there are two fashion group GXG's tide gxgjeans, and Mark Ed Faye's lifestyle fifth spaces.

DX, a fashion show in Shanghai fashion week, will also debug at the same time.

MILL DE LIN, MS.BAG&MR.SHOE, RIOTLILY, MGS, SCENT CHANT fragrance and other retail brands on the scene.

It is noteworthy that in addition to the brand show and brand space, there are seven photo exhibition of 100 job people in the home life Museum, the hippocampus photo studio and the photo studio of the hippocampus.

All of this is the WINLIVE, a brand new plate that has been ploughing commercial real estate for many years.

For commercial real estate people, no stranger to it, WINLVE is very fresh.

What is WINLIVE and what makes WINLVE able to convene this brand of fashion in the shopping mall to show "love and love"?

President Zhou Yanbin said: "WINLIVE seize the shopping center public space huge volume, the utilization rate is not high, the theme is scattered, and other issues, the use of winning business media and data, and the country's 10 brand resources.

Effective integration of developers, brands, third party resources, fun and fun theme content, combined with the theme positioning of the brand POP-UP, enrich the shopping center public space, and strive to become a leading commercial real estate content provider.

According to the relevant data, China's total retail sales in 2018 were unchanged from that in the United States, but from the perspective of social retail growth, it is estimated that the total retail sales in China will exceed the US in 2019 and become the "first largest consumer country in the world".

For China's commercial real estate, only by constantly upgrading and upgrading can we meet the diverse needs of the people for a better life.

On the other hand, we can see that the average annual growth rate of China's shopping centers has increased to 26.2% over the past ten years. By the end of 2018, the total number of shopping centers in the country (commercial area 30 thousand or more) amounted to 680 million.

In the structural adjustment stage, China's commercial real estate has entered the stock era.

As for 2018, the average ratio of brand adjustment of shopping mall in second tier cities increased by 3% compared with 2017, and the intensity of stock business pformation increased.

At the same time, the vacancy rate of shopping centers is increasing year by year, and the operation continues to be under pressure.

It is precisely because of this, WINLIVE should be in the market trend and demand, and focus on building an innovative platform to accommodate high-quality IP and art resources at home and abroad, and link the avant-garde brands at home and abroad.

Through cross-border resources import, creative curatorial, public relations activities, digital dissemination and other integrated services, improve the commercial real estate public space richness and utilization rate, and solve the brand location, commercial real estate public space and efficient commercial projects.

Unlike other trends and flash activities, WINLIVE has a great advantage not only in the activities itself, but in the analysis of big business data, as well as the professionalism of its own commercial real estate sector. It also provides professional services for shopping centres and brands to provide investment and expansion while providing the content of the scene.

This is also one of the reasons why so many trends and fashion brands choose WINLIVE. An activity is not only a wonderful presentation, but also a support and professional suggestion for the expansion and extension of the brand.

In addition, WINLIVE also shows the advantages of the platform, including a number of art and parent-child resources, providing multi-dimensional choices for shopping centers in the content of the scene.

These include the 90th anniversary special exhibition of Audrey Hepburn's birthday, the zoo's immersive theme experience exhibition, the MAKEX robot challenge, etc.

At present, China's shopping center industry is in the pition stage from development to maturity. The imbalance brought by the rapid development in the past has brought huge market to the light asset business in the future. WINLIVE is seeing such an opportunity.

Brand combination and spatial upgrading tend to be more scene oriented, scene forming and IP forming, and IP forming differentiated competition, so that property continues to increase.

At the same time, a large number of 95 enter the consumer market, and the rise of the new middle class, not only for the market, but also for the solid guarantee.

When shopping center has become an important part of our life, when we are here, we love it, and WINLIVE not only brings life, but also the trend of the industry.