The Market Is Hard But The Top Priority Is To Uncover Zara'S Secret Of Fast Fashion.

"Every company in this industry wants to replicate the design capability of Zara".

The headquarters building of Zara is located in Altai, Spain. It is a glass building with the size of a hangar.

In the deep corner of the building, 10 designers are surrounded by a model wearing a gray seven - split pair of pants and a double breasted navy suit jacket.

Knitted shirts, shirts and suits were scattered on the ground, and the tailors were sewing samples on one side.

"This style is classic, but it also has something new."

A female designer from China remarked.

"I am not quite sure about such bold designs."

British women designers wearing white sports shoes and elegant skirts have expressed different opinions.

The success of Zara owes much to the designers in their thirties from different countries.

Over the past 40 years, the brand has grown from a small shop in La Coruna, Spain, to the world's largest fashion retailer.

When the above designers argue that the new design is too mild or too bold, none of them is leading, but everyone has the right to speak.

Finally, they decided to use the single tone and traditional tailoring in the European market, but they launched bold designs on the Chinese market, because sales data show that this style is more popular in China.

Unlike competitors such as Gap, H&M and Primark, Zara has no chief designer and almost no obvious hierarchy.

Zara's 350 designers have great autonomy in approving products and promotion programs, ensuring that two new stores arrive every week.

Designers can learn from everyday data feedback which sells well and which is unsalable, and then design the following new models.

Every morning, Al Tai Ho headquarters staff will guess the popular design and style based on sales data and opinions from customers, store managers and directors of various countries.

Zara stores all over the world, such as Moscow and New York.

This culture of Zara can not be easily imitated like the latest fashion trend. This partly explains why Zara parent company, Ying De group, can make a breakthrough in the struggle of most global fashion retailers.

American Apparel filed for bankruptcy in November 2016 for the second time, and sales of Gap stores were sluggish. H&M's profits also declined.

But profit was strong and revenue grew by 11% in the first half of 2016.

"We have no recipe for success," said Pablo Isla, chairman and chief executive of Ying Di de.

"We didn't invite big stars.

We can respond to data during the fashion season, but in the end we offer fashion to customers and fashion is human. "