Technology, Fashion And Green, China Brand Daily Textile And Apparel Industry Activities Lead The Fashion Life New Consumption.

In order to show the new achievements and new faces of the Chinese textile and garment industry, and lead the new consumption of contemporary fashion lifestyle, and create a new chapter and new era of the Chinese people's beautiful life, in from May 10th to 12th, the China Textile Industry Federation took the lead in planning and hosting the national brand date.

The event is sponsored by the national development and Reform Commission, the Central Propaganda Department, the Ministry of industry and information technology, the Ministry of agriculture and rural affairs, the Ministry of Commerce, the State Administration of market supervision, the State Intellectual Property Office, the Shanghai Municipal People's government, the China Textile Industry Federation brand office, the China clothing association, the China Household Textile Industry Association, the China Chemical Fiber Industry Association, and the China Textile Construction Planning Institute.

During the series of activities, China's brand development international forum, the textile and garment industry sub forum, the textile and garment industry's own brand consumer goods experience area and main experience activities, the three major parts of the same period were staged.

The three day series of activities, relying on dry goods full forum, rich display content, intimate service experience, human-machine interaction display, immersive new atmosphere, attracted more than 50 media reports from all over the country, and online live hits exceeded 99 million 797 thousand.

This series of activities of China's brand day textile and apparel industry has not only fully displayed the leading brands of the industry in the face of opportunities, pushed forward the structural adjustment of product structure and production capacity, continuously improved the supply and innovation capabilities of products and services, but also demonstrated the new development of China's textile industry and the new achievements of its own brand development, interpreted the new connotation of textile and clothing brand, highlighted the new vitality of Chinese traditional culture, guided the vision of leading the new consumption of contemporary fashion life, and with the vision of meeting the new needs of people's beautiful life, demonstrated the "spirit" and "shape" of Chinese textile and clothing brands to the masses.

Experience zone: leading brand highlights the new positioning of the industry

Chinese brand Day logo is a seal character.

The Chinese character is the three full circle of the Chinese character.

The word "pin" embodies the core concept of "brand" of Chinese brand day, which opens up a new era of brand development. It contains "grade, quality and taste" and symbolizes brand leading the economy to high quality development.

As an important part of the 2019 China brand day activity, the consumer experience area of the independent brand is more than 800 square meters.

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The theme combines the new orientation of "technology, fashion and green" in the textile industry.

Through the division of the three plates of "promising country card, ingenuity and trend prophet", the organizers carefully selected a number of corresponding leading brands of the industry to display.

And these excellent textile and garment brands also show their strength of Chinese brands with their own actions.

In the "promising country" exhibition area, Taiping bird brought the whole matrix brand, through the interesting display of the intelligent hanging system, it embodies the five brand new products.

Five brands, different IP, diversified display of goods, matching young bags and other young forms of sales, have been sought after by many spectators.

On the exhibition of the Boston stand with a strong sense of science and technology, through the combination of "century cloth" Gore-Tex fabric, plus 3 centimeters up to 13 needles quilted edge, and high-end feather and down filling, so that Chinese consumers can appreciate the fashion sense of Chinese products, they can also feel the challenge of domestic products, which is 30 degrees below zero.

As a leader in the concept of "life Golf", this Bibi Le finery clothing Limited by Share Ltd has been able to meet the needs of the elite multi scene clothing through the display of life series, fashion series and golf series.

In the "ingenuity fashion" exhibition area, the interactive and participable display method of the Chinese Federation of plant dyeing (grass dyeing) industry shows the historical charm of China's printing and dyeing technology, and enhances the national self-confidence of Chinese traditional culture after people have seen it.

As a promoter of natural lifestyle, wo he brand 99% shows the Eastern thought of "harmony between man and nature" through the use of plant dyeing technology.

Yantai Ye Lin and Mei Sheng biological enterprises, as members of the industrial alliance, have also demonstrated their respective achievements in technological pformation.

Wan Shi Li shows how the silk of Chinese quintessence goes out of the pformation and upgrading of "traditional silk + Mobile Internet + cultural creativity + high technology = silk classic industry".

Cheerful home textiles shows the concept of high quality home textiles, smart sleep and health care for the audience.

Yong Liang towel products and Tianyi jacquard fabrics also make Chinese consumers feel the quality and fashion of Chinese brands.

In the "trend prophet" exhibition area, the release of China's fiber fashion trend not only opened up a precedent for the domestic raw material trend research, but also pointed out the direction for improving the soft power of Chinese fiber enterprises.

In addition, the achievements of Sheng Hong, Tangshan Sanyou, Kaisai biology, Jinjiang science and technology and other fiber giants show more people feel the future development trend of Chinese fiber.

In the experience area, the organizers adopt scientific and technological means to enhance interaction.

Innovative design style, rich display content, intimate service experience, interactive display of human machine interaction, immersive new atmosphere, break the external concept of Chinese textile independent brand, and enhance people's consumer confidence in the quality of Chinese products.

Sub Forum: technology cross border fashion green building ecology

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Through the "culture to brighten Smart Life", the back of the brand is presented to the audience.

Through sharing the case of the art museum, Kunqu Opera, the promotion of embroidery, and the cooperation of colleges and universities, the author points out that "culture can nourish the brand, technology can support the brand, so the brand can not be separated from the culture, but also cannot be separated from science and technology".

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In the discussion of the topic, the organizers invited

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The two national brands, from the industry development policy, brand development path, experience and other aspects of in-depth dialogue and exchanges, and further promote the development of China's textile industry, clothing brand fashion, to show the brand strength of Chinese fashion.

And after 90, it is also the third generation of the head of the enterprise.

With the theme of "let the Chinese brand of 39 years old be more vigorous", it shares the practice perception of enterprises in shaping brand and maintaining brand vitality.

"We hope not only to be at the forefront of fashion trends, but also to have a brand with style, aesthetic height and value proposition."

Hong Boming said.

As the last issue of sub forum.

Through the dissemination of China's advanced ecological civilization and the concept of green development, the organizers shared the green development road of "ingenuity" traditional skills with the audience, and also showed the green development trend and cutting-edge technology of textile in the future, and advocated the new concept of "green consumption and green life" in fashion life.

Supporting activities: leading new retail and new consumption patterns

A series of diverse, cross boundary and interactive impressions will also let the audience entering the textile and garment industry's own brand consumer goods experience area perceive the new trend of the Chinese textile and clothing brand in the new era under the influence of new retail and new consumption, and how to pull and lead the fashion and smart consumption.

Facing the new normal, new consumption and new driving force, the textile and garment industry should achieve high quality development. Technology, fashion and green should have its meaning. Strengthening brand building is the only way.

China brand day textile and garment industry series of activities is held at the right time.

The series of activities not only show the new development of China's textile industry, but also explain the new connotation of the textile industry brand, highlight the new vitality of Chinese traditional culture, and create a new brand of Chinese brand in cross-border interconnection, highlighting the "spirit" and "shape" of Chinese textile and clothing brand.