New Balance Gradually Finds Out Leonard'S Commercial Rhythm

Thanks to the amazing performance of the Raptors in the finals, Leonard signed New Balance at the end of last year for the first time.

But according to YAHOO financial reports, a NewBalance official revealed that the brand did not have plans to sign more NBA players in the near future.

New Balance global consumer marketing director Patrick Cassidy (PatrickCassidy) said: "in the next few years, we may have at most 5 to 10 athletes.

But we hope they can become different athletes with independent spirit and professional blueprint. "

During the all star weekend, New Balance released its first ad featuring Leonard, and has continued to introduce new content since then.

In the series of raptors and bucks this season, a billboard appeared above the Eaton center shopping center in Toronto. The expression was serious with Leonard's arms crossed, and the title next to it was "FunGuy" (interesting guy).

The advertisement reacted enthusiastically in social media. New Balance seized the opportunity to issue a T-shirt with the theme of "Fun Guy", which was sold out in a few minutes.