The Domestic Women's Clothing Company Is Named The Main Street Of Central Saint Martin Institute In London.

China Fashion Group is accelerating the pace of internationalization. According to sources, to the fashion business express, the main street of the central Saint Martin Institute in London has been renamed "Heji group Street" under the auspices of the hitji group, and has listed the brands of the group on the road signs, but the exact amount of the title is not disclosed.

Some analysts pointed out that the title of Hechi group will not only enhance its popularity in the international industry, but also help attract more international talents to join.

London Central Saint Martin Institute is one of the four largest fashion design institutes in the world. It belongs to University of the Arts in London. It is located in central London. John Galliano, Stella McCartney and Alexander McQueen are all famous designers. The graduates of fashion design major in the college are mostly employed by luxury brands such as Dior and Gucci. The annual fashion show of London Fashion Week graduates has also become the focus of attention of the global industry.

Heji International Group, founded in Guangzhou in 1999, is one of the main apparel retailers in China. In 2012, it completed strategic investment cooperation with the alliance of L Capital (L Catterton), the world's largest luxury group LVMH, which invested about 200 million US dollars. It was the largest investment by foreign companies in China at that time.

After obtaining L Capital investment, Heji group has transformed from a single brand to a multi brand business mode through internal incubation, extension merger and joint venture operation and so on. The business has gradually expanded to many fields such as fashion, leisure, city, cowboy, light luxury and so on.

At present, HKEG's brand matrix includes many years of women's clothing brands, such as Ochirly, Five Plus, men's wear brand TRENDIANO, women's wear COVEN GARDEN, tannin brand MISS SIXTY and children's wear brand LOVE YSABEL, and has a joint venture with British Superdry group to open shops in China. In order to accelerate the expansion of the international layout, herkey Group acquired the Holland palace denim brand Denham at the beginning of this year.

However, the development of multi brand has brought wider influence and higher requirements for HKEE's management. In order to enhance the differentiation characteristics of brands and avoid the over convergence of brand styles, Hertz group has set up an independent product development team and constantly introduced and nurturing new design talents.

According to the fashion business express data, in 2017, HKEE group's business income increased 2.3% to 6 billion 600 million yuan compared with the same period last year, and the gross profit margin of the main business in the past three years is on the rise. In 2017, it recorded 70.54%, which has surpassed that of Taiping bird, An Zheng fashion, Japan fashion and Vigna S.

What's more, another Chinese company has invested in University of the Arts in London recently. According to the fashion business bulletin, the real estate property of Holborn campus of London Fashion Institute has been purchased by China Everbright Group's real estate company Everbright Yongnian for about 82 million yuan, or about 720 million yuan.

Some people in the industry say that although the investment of Hertz group and Everbright Group is not related to the actual operation of Saint Martin Institute and London Fashion Institute, its investment measures are actually an endorsement in the fashion industry, especially when the global retail environment continues to shake. Choosing a Fashion College as an incision seems to be a wise move.

According to official data of British Fashion Council (BFC), the fashion industry is still one of the pillar industries in the UK. In 2017, the fashion industry contributed 32 billion 300 million pounds to the gross domestic product of the United Kingdom, an increase of 5.4% over 2016, and the growth rate is higher than the overall economic growth rate in the UK.

According to official figures, the number of Chinese students studying in Britain reached 13% last year, with the total number approaching 100 thousand. In addition, the British fashion industry has provided 890 thousand jobs, almost as big as the financial sector.

At the same time, in order to cope with the impact of the international environmental change, we have been carrying out the brand development with value innovation as the core. China is in a critical period of transformation from "textile and clothing power" to "textile and clothing power". To be sure, with the development of the times, the demand for material culture of Chinese consumers is increasing day by day, and the domestic apparel brands will usher in a new round of bonus period. Talents will become the key match point in this battle.

As of press release, Hertz group and London Central Saint Martin Institute have not responded to the news.