Industry Benchmarking High-End Textile City! Keqiao Builds A Modern Market And Focuses On High Quality Development.

Opening words: the ring of time engraved the track of China's development, and also witnessed the extraordinary road of Keqiao's textile industry. This year is the 70th anniversary of the founding of new China. It is also the key year for spinning the city to forge ahead in the new era of international textile capital. The new era, the new journey and the new future are standing at the new starting point of the 70th anniversary founding of the people's Republic of China. Keqiao will not forget the beginning of its heart and start again to make progress.

Combined with the transformation and upgrading of Keqiao in recent years, this magazine has set up a special column to build the international textile capital in the new era. Starting from the three major actions of Keqiao, which are "Silk Road Keqiao all over the world", "industry benchmarking, high-end textile city" and "co building and blending the big textile city", it shows Keqiao as a textile cluster of 100 billion level and faces the "open, fashionable, intelligent and high-end" posture in the new textile era.

Che Jun, Secretary of the Zhejiang provincial Party committee, said that Shaoxing Keqiao China Light Textile City is a "gold card" in Zhejiang province since reform and opening up, and it was hard won. Indeed, China's light textile city is the foundation of Keqiao's industry and the foundation of the city. It continues to polish the "golden card" of China's Textile City, which is a strong support for the implementation of the new round of market, industry and urban linkage development and the creation of the "international textile capital" in the new era.

In recent years, the Keqiao district has been focusing on the strategic positioning of "the leader of the construction of Shaoxing metropolis, connecting the bridgehead of the Shanghai Hangzhou metropolis circle", giving full play to industrial advantages, regional advantages and platform advantages, grasping opportunities and taking advantage of the trend, striving to keep pace with the benchmarks and making concerted efforts, vigorously promoting regional collaborative innovation, relying on China's light textile city as a base, constantly upgrading the level and level of modernization of the city, and unswervingly moving ahead along the road of high quality development.

Relying on the unique advantages of "industry + market", Keqiao has achieved the most complete textile industry chain, the largest textile production capacity and the largest three professional markets, and every year, nearly 1/4 of the world's textile products are traded in China Textile City. In 2018, the turnover of China Textile City line exceeded 220 billion yuan, a new high. Focusing on the requirements of high quality development, Kahashi Masa accelerated the implementation of the China Textile City Transformation and upgrading action plan (2018-2020 years), speeding up the promotion of China's light textile city environment, commodity structure, merchant level and shop level, and is committed to building China's Textile City as an open, fashionable, intelligent and high-end modern market.

　　 Business environment continues to optimize

A good business environment is an inevitable requirement to promote the healthy development of the market economy, stimulate the vitality of the market players, and optimize the business environment, which is conducive to liberating the productive forces and enhancing competitiveness. In recent years, China Textile City has optimized the market environment from all aspects of business functions, supporting services, hardware facilities, safety and health, copyright protection and so on. It is committed to create an international, legalized and convenient business atmosphere for market operators.

At present, the total investment of 2 billion 670 million yuan, the total construction area of 200 thousand square meters of China Textile City West Market upgrading project has completed the signing of the contract, and tentatively scheduled for the end of November to trial operation, next year, the beginning of next month, eight will be opened with the major markets in the same period, with a new look stunning appearance. The rebuilt western market has been renamed as "China Textile City International fabric procurement center". It is built in accordance with the development trend of the professional market and the demand of modern commerce. It fully absorbs the advanced design concepts of the international large-scale commercial complex, integrates the commercial features of hi-tech, information, intelligence, humanization and professional market, integrates textile fabric management, e-commerce, creative design, clothing customization, financial services, catering and leisure in one body, and integrates functions. It is not only the new market of textile market in the traditional market area of China Textile City, but also the symbol market complex of China Textile City Cluster.

Focus on Benchmarking industry, high-end textile city! Keqiao builds a modern market and focuses on high quality development.

　　 In China's Textile City, the market like the west is advancing with the times and upgrading the market is not an example. The major markets are simultaneously optimized and coordinated development. The relocation and centralization of the clothing market of the China Light Textile City to the new clothing market of kbei will create a new retail mode of comprehensive department store clothing, open up the new retail mode of integration on line and line; the market building 1 and No. two of China Light Textile City South District will be reopened and open to the market as the center. It is striving to build a professional purchasing market for woollen wool and knitted flannelette. The China Light Textile City North market, from grid management, group service to the first pilot operation, integrity management and civilized operation integral management, and then to the first online self registration platform this year, will always be at the forefront of optimization and innovation.

In addition, the transformation and upgrading of China Textile City Exhibition Center, the operation and operation of intelligent management center, and the promotion of intelligent payment system are all in order. Centralized marketing of "big environmental improvement" launched by the major markets -- the improvement of market surrounding environment, the relocation of logistics connection points, the transformation of fire facilities, and the standardization of parking order are also continuing to push forward, making China Textile City a fertile ground for attracting textile enterprises and domestic and foreign tourists.

Focus on Benchmarking industry, high-end textile city! Keqiao builds a modern market and focuses on high quality development.

　　 The transformation and upgrading of China Textile City market is only a microcosm of Keqiao's optimizing business environment and improving hardware and software matching. The whole province has pioneered the "global spelling" business of Keqiao's inland ports, the international logistics center that reaches 30 provinces and cities, the coastal wharf of the first batch of "five star beautiful wharfs", the Keqiao terminal of Hangzhou Xiaoshan International Airport, the largest city terminal in the province, and the online textile city with the average daily visit to 2 million 300 thousand times.

Innovation and licensing will never stop.

The expansion of the volume has made China's Textile City stable, and the quality improvement has made the textile city realize a magnificent transformation. From the competition of price war to the development of science and technology, from cheap fabric to the fashion darling of the big show, today's spinning City is facing the tide of the new era of textile, facing difficulties and changing freshmen, leaving the traditional "meager profit era", and ushered in a new era of high quality development.

In recent years, China Light Textile City has been actively promoting the "market transformation" and "small promotion regulation" of the market players, and has carried out the evaluation of "100 strong merchants" and so on, encouraging the "large trading households" and "large taxpayer" to encourage the market players to become stronger and bigger. At the same time, we should guide and encourage market participants to establish brand management system, build their own product brands, and train a number of first-class brands and industry benchmarks with outstanding competitiveness both at home and abroad, so as to enhance the proportion of fashion and high-end textile products in the market.

　　 Under the encouragement and support of a series of policies, textile enterprises should move forward and strive for a breakthrough in reform and innovation. Fenghuang Zhuang, Zhejiang, pioneered the innovation and actively upgraded files, and pioneered the international sales mode of the Phoenix EFC fabric supermarket. At present, it owns many fabric brands, and strives to build the apparel Internet platform, striving to become the first brand of China's textile trade by 2020. As a famous "grey cloth King", Zhejiang Kwang Wang started with raw materials innovation, technological innovation and service innovation. The gray fabric produced almost covers all the mainstream fabric and fabric popular elements in the market; Shaoxing Jinyi Textile Development Co., Ltd. takes all aspects of R & D, design, production and environmental protection as the breakthrough point, taking the green natural fabrics such as Tencel, modal, silk and copper ammonia as the breakthrough point, and quickly occupy the high-end market at home and abroad.

Fashion city is performing different highlights every day. Innovation licensing is not only focused on some large enterprises, but many small, beautiful, small and sophisticated enterprises are also on the road of innovation. Walking in the major markets of China's Textile City, you can always see all kinds of fabrics hanging neatly, including cotton, linen, polyester and silk. There are all kinds of embroidery, printing, hair raising, bronzing and so on, and diversified and differentiated fabric styles, showing the public's innovative industry scenery.

Only the reformers are the only innovators. With innovation as the driving force to deepen technological transformation, culture as the guide, fashion transformation, and responsibility as the guide to promote sustainable development, Keqiao's innovative brand building will never stop. From the world fabric distribution center to the global fashion source, gradually strong fashion atmosphere, attracting more and more design and creative forces to enter, for Keqiao city continuously injected into the endogenous driving force of reform and innovation.

The quality of operators improved significantly.

As the main body of the market, the operating households determine the development trend of the market to a certain extent. Giving people fish is better than giving them fish. In China's Textile City, there are many kinds of free training activities such as technology service entering the market, intellectual property forum, fire fighting knowledge training and so on. Through training, the majority of business operators have further improved their business philosophy, mastered the knowledge and ability of trade management, and made great contributions to the development of China Textile City.

Among them, the most influential and lasting training activity is "the quality improvement project of China Light Textile City operators". Since 2008, the China Light Textile City Construction Management Committee has launched the project in the market operation households. In the past 12 years, it has never ceased. It has never forgotten that the initial mind is getting better and better. It has trained more than 2 people for free, and has been well received by the operators. It is called "timely rain". It has been selected as "Zhejiang adult education brand project", "Zhejiang lifelong learning brand project" and "national lifelong learning brand project".

In order to respond positively to the requirements of the China Textile City Transformation and upgrading action plan (2018 to 2020), we should promote the training project more effectively and effectively. This year, on the basis of the original two phases of the year, it has been expanded to "training in the first quarter", with more professionalism and wider coverage. It is understood that the courses offered by training courses, such as fabric analysis, foreign trade documents, business English, foreign trade Korean, e-commerce, marketing and so on, are determined through market research, starting from the pain points and difficulties of operators, and keeping pace with the needs of the times.

In today's spinning City, the learning atmosphere is strong. Besides the training activities organized by the government, many business owners take the initiative to participate in the president training class and reading club to adapt to the rapidly changing market needs. Influenced by the improvement of the overall atmosphere of the market, operators are constantly innovating in product design, development, packaging, technology and management, and the dissemination of new ideas, new concepts, new technologies and new knowledge, and spillover effects of knowledge in Textile City, making the enterprise's innovative vitality and potential develop.

　　 In the increasingly complex economic environment, China's textile city can maintain steady development, which is mainly due to a series of transformation and upgrading measures around the construction goal of the "international textile capital" in the new era. This year, relying on China Light Textile City, Keqiao District, through the action of "industry benchmarking and high-end textile city", has comprehensively promoted the industrial cohesion, market competitiveness, fashion leadership and international influence of the textile industry, and has made steady progress on the road of high quality development, setting up a new industry benchmark for the development of the same type of industrial gathering area in China.