The Successful Experience Of Opening A Clothing Store Is 48 Years Old.

Entrepreneurship requires passion and dreams. Many people think this is a matter for young people. But Yu Li, who was 48 years old, stepped on the road to start a business. A number of entrepreneurial subsidies made her own a clothing store.

　 48 years old on business road

In the morning, at a ladies' boutique in Huamao street, shop owner Yu Li was helping customers with their costumes. "You are tall, but the waist is not very slender, you can wear this Korean overcoat, not only can you decorate your body, but also the Khaki coat with the leather sleeves, it looks very good." After Li's recommendation, the image of the customer immediately transformed from an ordinary office worker to an elegant and mature woman. "Opening a clothing store has always been my dream. I have worked hard for more than 20 years, and this idea has never been broken." Yu Li said, "I didn't expect to realize this dream when I was 48 years old."

Last year, Yu Li also worked as a finance company in a company. He had to deal with figures every day, and the labor contract expired immediately. "One day, I went to the Municipal Bureau of human resources and social security to pay social security, and suddenly I saw the poster of entrepreneurship policy." Yu Li immediately asked the staff, "if I start a business, I can enjoy many preferential policies, not only rent subsidies but also small interest free loans." At this time, Yu Li suddenly sprouted the courage to open a clothing store. "Clothes used to go shopping before, and clothes purchased will win compliments from relatives and friends. And I really like to dress other people. " Yu Li returned home, immediately looking for stores, understand the purchase channel.

After determining the location, overall decoration and inspection of the goods, Li Li's clothing store was officially opened in April last year. Yu Li said, "when I was young, I didn't have the courage to start a business. I didn't expect that at the age of 48, because of the support of entrepreneurial policy, I really had the courage to open a shop of my own."

Fashion people in Cougar

After the shop opened, all the big and small things had to be done by herself. "I dress my own clothing store as a medium and top grade garment. The target customer is 30 years old, -60 years old." Yu Li in several months, in Beijing, Shenyang, Guangzhou and other cities running back and forth, after repeated comparison, finally determined Hongkong and Taiwan's two brands are more in line with their own requirements.

Customers come in slowly when they come in. "I will stay in the shop every day and introduce clothes and Collocations to customers." Yu Li said, "a lot of customers are friends and will come to the store every few days. They may not buy clothes, but just share with me." Yu Li happily said, "in the course of this year, I realized self value, not only helped many people, but also made more friends than I did in the past decade or so."

Plan to open second stores

"Many people retire, but still yearn to prove their worth. I understand this feeling." With the business of clothing store getting better and better, Yu Li employed the retired Sister Zhang Da, who worked together to store the two stores. At the same time, she also received her own business subsidies. "Not only has 10 thousand yuan of housing rental subsidies, but also endowment insurance subsidies and one-time business subsidies and 100 thousand yuan interest free loans." Yu Li said, "for clothing stores, liquidity is very important, so that I can make up for new products in time." With this small loan, Yu Li immediately represented a French brand. "This brand is more fashionable and belongs to Europe and America. If the market is approved, I will open a brand store in the future." Yu Li said.

After more than 1 years of entrepreneurship, Yu Li has changed a lot. Most of the rest of the same age retired at home, did not like to dress up, and rarely go out, and Yu Li still maintained a fashionable and dynamic image. "Color and character are different from before. I feel very energetic now and have passion for life." Yu Li laughed and said, "many customers do not believe that I am 48 years old."

Yu Li's entrepreneurship not only made her own income, but also made her friends more entrepreneurial and courageous. "Some friends who are out of work or those who satisfy the" 4050 conditions "do not have jobs or venture. Yu Li takes his personal experience as a teaching material and encourages friends who have ideas to start a business together. "For us, we do not want to be a burden to our children. We also want to have an opportunity to continue to achieve our value. Entrepreneurship is a good way." Yu Li said, "the government has so many supportive policies to support us. It is never too late to realize our dreams."