Why Can Wuxi Hongyuan's Foreign Trade Orders Achieve Its Annual Target Ahead Of Schedule?

"Since the beginning of this year, with the constant trade friction between China and the United States, the pressure of industrial development has continued to increase. In the face of the unstable market situation, the company actively develops, plans ahead of schedule, increases market development efforts, and maintains a steady development. In the first half of this year, the total sales revenue and gross profit of the company reached the target set by the industry group at the beginning of the year. Chen Zhihong, general manager of Wuxi Hongyuan Electrical and mechanical Polytron Technologies Inc, said in an interview with reporters.


Analysis of the first half of the company's operation, Chen Zhihong said that the sales volume of chemical fiber machinery remained stable, and the leading products in the first half of the year sold nearly 200 units. The foreign trade market has maintained a relatively good momentum of development. The company has not only expanded the information channels, strengthened the docking and communication with customers, but also gradually revealed the market effect. As at the end of June, the company's foreign trade sales orders could achieve the annual target ahead of schedule.


Chen Zhihong told reporters that in order to meet the needs of users more closely, the company adopted various strategies for different situations. In the domestic market, on the basis of strengthening communication and communication with customers, the company pays more attention to the study of market information and provides exact basis for subsequent production input. At the same time, the implementation of existing contracts has been intensified, the performance rate of the contract has been increased, the inventory has been reduced rapidly and the risks have been reduced. In addition, the company has intensified its efforts to tighten up the information on new orders, consolidate and develop its advantages in key regional markets, further expand the influence of Hongyuan brand, increase the excavation of new customers, and achieve certain results.


In the international market, the company participated in several international textile machinery exhibitions, strengthened market visits, expanded market areas, and achieved some results in the Middle East sales. The company also makes full use of its import and export company's foreign trade platform, and continues to expand sales of new products. It is worth mentioning that the company's leading products are favored by Vietnamese customers. At present, a number of Vietnamese customers have signed several sales contracts for high speed stretch yarn machines, which is also the first time that Hongyuan technology products have entered the Vietnamese market. "We are deeply impressed by this year's participation in ITMA2019. Despite the rapid development of China's textile machinery industry in recent years, there is still a certain gap between some technologies and the world's leading level. We need more efforts and innovation, which is the driving force for our continuous progress." Chen Zhihong said.


This year is the lean management year of Wuxi Hongyuan company. To enhance the competitive advantage and achieve high quality development, Wuxi Hongyuan company has accelerated the management innovation, improved the internal system, and pursued lean management, which has effectively promoted the improvement of management and the improvement of management efficiency. According to Chen Zhihong, Wuxi Hongyuan persisted in keeping close to the market, pursuing a high degree of integration of technological innovation and market demand, and enhancing its competitive edge. On the one hand, we should give full play to the advantages of individualized customization and meet the needs of users in various directions. In the first half of the year, we will complete the product design of dozens of special needs of customers. On the other hand, we should actively explore the demand for cost reduction around the market, and promote the exploration of design reduction, process reduction and alternative components, such as providing technical support in frequency converter parts, hot box parts and so on.


In the first half of this year, Wuxi Hongyuan aims to build quality projects, and aims to enhance the added value of products as the company's pursuit of goals. It focuses on improving the stability and reliability of new technologies and maintaining the competitive advantage of the company's leading products. While actively providing technical support for the marketization of new products, efforts should be made to further enhance technological improvement and improve new products in combination with market demand. In addition to the products of HY-9 and HY-10 type high speed stretch yarn machine, the HY-AUTO498 cotton roving frame and HY-IDS type chemical fiber automatic logistics line and other products, combined with the needs of users, have been further improved and improved in the use process. The technical performance has been continuously improved, and the product stability has been continuously improved. And actively promote the formation of new batch production technology support program. In addition, the development of HY-6T type 384 spindle machine, HY-6J (LC) nylon machine and other products has been completed, and the optimization of the HY-CWS tail yarn processor and the coarse and fine conveying system has been completed.


But Chen Zhihong also admitted that although the company is actively innovating, it is still facing the downward trend of the leading products' follow-up market. The new technology is still in progress with the expected target, and the internal management can not keep up with the market competition needs. Therefore, in the second half of the year, the company will continue to adhere to the principle of market orientation, keep up with the market, and strive to form a rapid response mechanism to meet the needs of the market, and continue to consolidate and enhance the dominant product market share. At present, the company has identified the focus of the second half of the year: adhere to the market share strategy, further optimize sales strategy, strive to seize market share, adhere to the strategy of developing enterprises through science and technology, speed up technological development, enhance core competitiveness, persist in promoting lean management, step up process control and improve internal operation efficiency.