Zoo Clothing Wholesale Market: Vacating Cages And Changing Birds Under The Promotion Of Regulation

Since 30 years ago, the name zoo has been given an additional special meaning in Beijing - once the largest clothing wholesale market group in North China. With the proposal of the coordinated development strategy of Beijing Tianjin Hebei and the adjustment of the capital's industrial structure, by the end of 2017, all the original clothing wholesale industry in the zoo area had been evacuated. Now, more than a year has passed. On the basis of the old site of the original wholesale market, new office buildings are being upgraded or newly built, and many high-end enterprises have settled in, which is a long silent "dynamic approval" It has brought new vitality. From low-end retail to financial technology, the process of "dynamic approval" is a journey of self innovation and gives this place name a new special meaning.

From "retreat into the hall" to relieving transformation

The emergence and prosperity of the wholesale market is a "milestone" of China's market economy after the reform and opening up.

Beijing was also once a "prosperous place for merchants" in the wholesale market. For example, the famous zoo wholesale market, but in fact, Beijing does not have a real market called "dynamic batch".

The so-called "dynamic batch" refers to a batch of clothing wholesale markets near the zoo at the northwest corner of the second ring road in Beijing. The major clothing wholesale markets used to include Jin Kailide, Century Tianle, Dongding, Julong, Tianhe Baima, Zhonghe, Tian Haocheng, etc. At its peak, it gathered more than 30000 employees and 100000 person times of daily average passenger flow.

When did the dynamic approval business circle begin to form? In the mid-1980s, some roadside clothing sales stalls began to gather near the Beijing Exhibition Hall outside Xizhimen. Later, it became a greenhouse. With the scale of the clothing market, 3000 yuan can buy out a stall, and the business is very good. After 2000, with the completion of the surrounding emerging clothing wholesale market and the demolition of Tianle, the dynamic batch began to gradually "retreat into the hall", and finally formed the status quo of the clothing wholesale markets such as Century Tianle, Julong, and Jinkailide.

Although it has undergone several changes, the bustling scene of merchants gathering and crowds has not changed. The noisy market once made many people who came to the market for approval confused. "There are markets everywhere, and I don't know where to start" became the best portrayal at that time.

Different from the high-end business districts such as Dawang Road and Sanlitun, and the mid-range business districts such as Wangfujing and Xidan, the zoo business district has taken a strong "grassroots flavor" from the very beginning of its debut - known for its cheapness, it focuses on both wholesale and retail. There are no clothes to try on, no exquisite packaging, and shopkeepers often have no time to be polite to customers. But the fun of finding cheap and good goods not only attracts wholesalers all over the country, but also attracts many individual customers. In the early years, there was even a saying that "Beijing people are not counted as Beijingers if they have not been approved by the government".

According to the data, this largest clothing wholesale distribution center in the northern region has flourished for 30 years, during which 11 clothing wholesale markets, 13000 stalls, more than 30000 employees, and more than 100000 passengers per day have been formed. In addition, there are more than 300000 employees in the surrounding catering, logistics and other related supporting industries.

With the proposal of the coordinated development strategy of Beijing Tianjin Hebei, the contradiction between dynamic wholesale and retail "low-end industry" and Beijing's urban development has become increasingly prominent. At the Third Plenary Session of the 11th Beijing Municipal Party Committee held in December 2013, Guo Jinlong, the then Secretary of the Municipal Party Committee, said that problems such as disorderly and rapid population growth, air pollution, traffic congestion, dirty environment in some areas, illegal construction, etc. have seriously affected Beijing's sustainable development and city image. "We must be determined to tackle the problem" and "continue to eliminate high energy consuming enterprises, general processing enterprises and wholesale markets such as clothing, building materials and small commodities".

Less than a year later, the relief work officially began, and the dynamic approval became the vanguard.

Since 2014, the dynamic batch market has started to ease up. According to the official plan, after the relocation, the area will be able to relieve at least 50000 to 100000 people, greatly easing the pressure on local public resources such as transportation and environment. However, due to the scattered property rights in the dynamic batch market, involving many municipal state-owned enterprises and central units such as the Public Transport Group, the Public Transport Union, the University of Architecture and Construction, the General Institute of Mining and Metallurgy, Tianheng Real Estate, and many of these owners have subcontracted the market management right layer by layer, resulting in a large number of "two landlords" and "three landlords", which has led to the cumbersome and complex work of relief, which has also been carried out for several years.

With the closing of the last Dongding clothing market on November 30, 2017, the wholesale function in the dynamic approval business circle withdrew from the historical stage. According to the public data, as of November 30, 2017, the 12 wholesale markets in the "dynamic approval" area have all been evacuated, with a cumulative area of 350000 square meters and more than 13000 units.

　 Transforming technology finance

Now, when walking on the south road of Xizhimen Gate, except for the trams passing by and the knocking sound from the construction site, it seems very quiet here, completely without the noise and noise of the past.

It is understood that at present, three buildings in the "dynamic approval" area have completed transformation and upgrading, one building has completed acquisition and demolition, and six buildings are being upgraded.

The reporter of Beijing Business Daily saw at the scene that most of the neglected markets are in the process of decoration. As a landmark building, the original Beijing Kinkailide International Clothing Wholesale Market, located in Sida Building, the public transport hub of Beijing Zoo, is undergoing facade decoration. In the future, Sida Building will be an intelligent building with financial technology as the main body. The property right unit, Public Transport Group, is carrying out overall transformation and planning redesign of the building, which will become a new landmark in this area after transformation.

The reporter of Beijing Business Daily noticed that the original Tianhaocheng market has successfully transformed into a "Baolan Financial Innovation Center". It is reported that the original Tianhaocheng market has a building area of 10700 square meters, three floors above the ground and two floors underground. The market was closed on January 11, 2015, which is the first market in the "dynamic approval" area to ease the closure. After the market of Tianhaocheng was relieved, the Xicheng District Government selected the operator of the project through market bidding, and finally determined that Baolan Property Services Co., Ltd., which has decades of experience in commercial property operation and management, was responsible for the operation and management of the project, and transformed the project into a Baolan financial innovation center. The companies that settled in the project were all financial innovation and technology innovation enterprises, Including Aikentuo Technology Co., Ltd., Beijing Digital Navigation Technology Co., Ltd., Hello Now (Beijing) Technology Co., Ltd. and other enterprises.

According to reports, after Tianhaocheng market was transformed into the Baolan Financial Innovation Center, the number of employees was reduced from about 1500 to more than 300. According to preliminary statistics, the annual operating income reached 500 million yuan, and the profits and taxes reached nearly 50 million yuan. That is to say, the economic benefits generated by 3% of the area of the original "dynamic approval" district have reached the economic benefits generated by the original "dynamic approval".

In addition to the original Tianhaocheng market, Tianhe Baima Phase II and the original Beijing Science and Technology Building have successfully transformed. Among them, Tianhe Baima Phase II has been transformed into Beikuang Financial Building, and the decoration has been completed, and investment is under way; The original Beijing Science and Technology Building has been transformed into the first financial center. The 2-6 floors have been sold to China Zhongyuan Foreign Engineering Co., Ltd., and the 7-11 floors are respectively used for offices of the People's Bank of China, Beijing Academy of Science and Technology and other units.

　　 Revitalize regional economy

In fact, what attracts more attention than relief is the subsequent transformation, but "vacating the cage and changing the birds" is by no means an overnight thing. People are all concerned about where the "dynamic approval" will go in the future.

A staff member of the Beizhan District Construction Headquarters who was responsible for the "dynamic approval" of the relocation introduced that after the relocation, the vacated shopping malls will develop financial, science and technology, public service and other industries through transformation, "One is the emerging industry combined with the functions and industrial positioning of the capital, and the other is that the introduced industry should conform to the principles of less land use, fewer employees, high output value, and also be green and environmentally friendly".

How does the zoo business district develop after the evacuation? The most important thing to invigorate the economic development of the western regions is to adjust measures to local conditions, that is, to introduce consumption items suitable for nearby residents on the premise of conforming to the overall development strategy of Beijing. In the opinion of Wang Qiyan, a professor at the China Leisure Economy Research Center of Renmin University of China, the cultural industry may be a good direction for transformation.

Wang Qiyan said, "At present, there are many universities and scientific research institutions in the western region, as well as more mature public cultural service places such as the National Library, the Capital Gymnasium, the Beijing Planetarium, and the Beijing Zoo. Vigorously develop the cultural industry, which can maximize the economy on the premise of achieving less resource consumption".

But some problems in the development also need to be solved. Some insiders believe that the clothing characteristic wholesale industry formed in the zoo before has both the government policy promotion and the industrial agglomeration effect of merchants, and the industrial transformation after easing can not be completed overnight. In addition, the "dynamic approval" is located at the junction of Haidian District and Xicheng District, not far from the Financial Street Business District and Zhongguancun Science Park. The slightly awkward geographical location and the limited consumption level of nearby residents may affect the industrial development here, including finance and technology, to some extent.

In terms of supporting commercial complexes, especially consumer shopping malls, "dynamic approval" is also slightly weak. With the "dynamic batch" market as the core, there is only Xizhimen Capitol, a comprehensive shopping place within one or two kilometers around, and the Sanlihe and Yuetan areas to the south have fewer hotels and restaurants, and the business atmosphere is weak, which has something to do with the fact that the zoo business circle has been "dominated" by the clothing wholesale industry for a long time.

In addition, the profit effect of enterprises also deserves attention. In the context of today's economic transformation and adjustment, how enterprises can develop their strengths and avoid weaknesses, and how to use industrial advantages to promote development are also issues that need to be considered in the future "dynamic approval" transformation.

Liu Jie, Director of Environmental Order Division of Beizhan District Construction Headquarters:

Fully promote the construction of financial technology demonstration area

From the former director of the Comprehensive Management Office of Xizhimen District, Zhanzhan Road Street, to the present director of the Environmental Order Division of the Beizhan District Construction Headquarters, Liu Jie's career has forged an indissoluble bond with the zoo area. The headquarters of Beizhan has played a very important role in the transformation and development of the zoo area for more than five years. Liu Jie has also witnessed the changes in the zoo area bit by bit.

Reporter: What specific work has Beizhan Headquarters done in the process of "dynamic approval" transformation?

Liu Jie: The headquarters of Beizhan is mainly responsible for the overall organization of the management, guidance, relief and transformation of the commodity wholesale market in the region, promoting the adjustment of business types and industrial upgrading, and jointly with the management committee of Zhongguancun Xichengyuan, promoting the introduction, construction and docking of projects in the region.

Due to the scattered property rights in the "dynamic approval" market, numerous owners and large merchant groups, it is difficult to ease the problem. However, the "dynamic batch" relief is not only a relief of business types, but also a transfer of the industrial chain. In this process, the headquarters continued to lead the merchants to the Xiqing District of Tianjin, Shijiazhuang, Cangzhou, Baoding Baigou and other places in Hebei Province to investigate the site selection, and finally completed the task of dredging on schedule, which was understood and recognized by the merchants.

Reporter: It has been more than a year since the reconciliation was completed. In your opinion, what changes have taken place in "dynamic approval"?

Liu Jie: "Dynamic approval" has long been a gathering area of tourism, transportation and markets, and the promotion of business types has played a very important role in the overall image change of the region.

Before the relief, the traffic order, public security order and environmental order in the "dynamic approval" area were in chaos, and the phenomenon of people and goods living together and renting houses in groups was serious. The potential safety hazards were prominent, which had a very negative impact on the environment of the whole area and the residents' living.

After the market is relieved, the surrounding traffic order has been greatly improved. There is no congestion in the morning and evening, Saturday and Sunday, and the subway stops are no longer disconnected during long holidays, which facilitates the transportation of surrounding residents; The environment is cleaner, the road garbage and street order are significantly reduced, and the surrounding community environment is more livable; The most important thing is to gradually introduce the financial technology industry, effectively use the building resources to ease transformation and upgrade, but also bring new employment opportunities and introduce Golden Phoenix.

Reporter: In the future, how should "dynamic approval" regions continue to transform and develop? What are the plans and arrangements for the industrial positioning?

Liu Jie: Next, Xicheng District will continue to give full play to the regional advantages of the original "dynamic approval" area, promote the deep integration of financial elements and scientific and technological elements, and build a demonstration area for financial technology and professional service innovation (Xicheng District). This area covers the policy area of 10 square kilometers of Zhongguancun West City Park, including three blocks, Beizhan, Desheng and Guang'an. The Beizhan area has about 300000 square meters of space as the core area. In addition, the area will also establish a high-quality street environment, including creating a friendly and green regional environment, establishing an intelligent transportation system, butler type intelligent power services, shaping the landscape image of Jinke Avenue, and fully covering the 5G network.

In the future, the original "dynamic approval" area will radiate and drive the development of relevant regions, creating a green and humanistic street environment, innovative and integrated industrial ecology and high-end intelligent office buildings. By 2035, we will strive to build Jinke New Area into a core engine to prevent and control global financial risks and lead the innovation of international financial technology and professional services, become the source of global financial technology system standards and the preferred place for innovative talents, and realize the magnificent transformation and nirvana of the region.