The Fashion Trend Of High-End Fashion Women'S Fashion Is Recognized By The Market.

The newly released three quarterly report shows that in 2019, 1-9 days, the company realized revenue of 791 million yuan, down 0.22%, and net profit of -77.53 million yuan. From the financial figures alone, the performance of the day fashion is not brilliant, but judging from the market recognition of the products, customers are increasingly recognizing the beauty of the fashion of the day.

It is worth mentioning that, along with continuing to promote the full channel strategy, enhance the user experience, continuously strengthen R & D investment and enhance product competitiveness, the fashion of broadcasting will return to profitability track in the coming period, analysts said: "the financial data of the annual report may be improved than before."

　 The leader of high-end fashion women's wear.

It is understood that there are five brands of "broadcast", "PERSONAL POINT", "CRZ", "MUCHELL" and "broadcute". The above brands are very different in terms of design style, brand positioning and target customers. They serve different groups of people to explain the new fashion lifestyle from many dimensions.

The "broadcast sowing" in the above brands is the most well-known brand of women's clothing for urban professional women, and is also the largest brand of current fashion. Unlike the Europeanized women's clothing brand culture, the brand is committed to creating a fashionable but Oriental brand culture, in pursuit of fashion, while adhering to the new women's new lifestyle and unique life experience.

It is the hot pursuit of the target group. At present, "broadcast broadcasting" has 779 counters in the whole country, covering 31 provinces and cities in the whole country, and entering the first tier shopping malls in Beijing, Shanghai, Guangzhou, Hangzhou, Nanjing, Wuhan and other cities. The number of operating income can also confirm the popularity of "broadcast broadcasting". In other similar women's clothing brands, they are all caught in a cold season. In the first half of 2019, the operating income of "broadcast sprint" brand increased by 3.14% over the same period. A female consumer said: "the brand is very popular in his circle of friends, which is in line with the pursuit of sex in modern women."

What needs to be pointed out here is that the brand concept and style respected by Japanese fashion are not only respected by domestic women but also sought after by celebrities from abroad. Wang Tao, the brand and Taoray Wang of the director and chief designer of the day fashion fashion, landed in the fashion week of New York in less than a year. Wang Tao became the first Chinese designer to be included in the official schedule of New York fashion week.

Is expected to return to profitability track

The half day report shows that operating income in the first half of 2019 was about 518 million yuan, an increase of 1.39% over the same period last year, while net profit in the same period decreased by nearly 34 million 200 thousand yuan compared with the same period last year. Three quarterly reports show that the company achieved 791 million yuan in revenue, 0.22% in the same way, and a net profit of -77.53 million yuan.

From the perspective of financial data, the performance of the daily fashion is not ideal, but the seller's research institute points out that in 2019, the company closed down the loss stores. Q2's quarterly loss has dragged down its performance. Future Ltd will reorganize its management team, optimize its business management process and control costs, which will drive profitability up gradually.

For the expectation of the future of the fashion, institutional investors also give their own judgement in action. According to the three quarterly report, northward capital has strong desire to configure clothing and durable consumer goods, such as UBS is becoming the seventh largest circulation shareholder in the fashion day. Real time data on the two tier market show that when the "double eleven" shopping carnival is coming, the market value of the daily fashion is gradually coming out of the bottom, showing a rise in volume and price. An institutional investor said: "on a dual eleven node, we can closely track such companies."