Dangerous Shopping Centers Enter Runway Handover

Shopping mall is a heavy asset mode. The rate of self financing shopping center is low before and after high. The interest rate of the first rate of return can not be covered. Shopping centers are hard to get out of the mode of rapid replication relying on their own accumulation. Regional shop king is the main keynote of shopping centers.
If shopping centers want to push ahead quickly, they must solve their financial problems, involving sources of funding and low cost sources of capital, before they can get through the hard times. Shopping center from Ningbo Yinzhou Wanda success after the basic trend to adhere to the real estate mode, commonly known as commercial real estate. Through low-cost land acquisition, making residential, golden street products sales, quick return of funds, nurturing shopping centers.
To solve the problem of funds, another major predicament of shopping centers is to solve the problem of investment. Low cost land acquisition, business atmosphere is difficult to shape, to solve how to help brands cash problem. This problem is not solved in the short term. It can only be followed by the brand culture, and even the water companies will share the hardships with the brands. The best way for a brand to follow is to become the industry leader. Many brands have to consider the whole process of follow-up, otherwise they will lose the largest shopping mall channel in the country.
When you become the industry leader, others will play according to your rules of the game. At this point, even if you use new investment, brand dealers will have to buy your account and enter your shopping center. When you have enough shopping center, brand can balance the loss stores through profitable stores, so the financial balance can be balanced. Shopping centres without such appeal can only be endorsed by executives' backgrounds and personal abilities.
It is the best way to start a business in a high position and fast replication. In the late stage, Taihao and Xincheng are basically the same way.
This mode is driven by scale, and is often despised by department stores in the early days. The market effect becomes more obvious when the volume is changed in time. For Wanda, it has already come out in advance, and the imitators behind are not so lucky to begin to encounter resistance from different factions.
Most shopping centers can not do well, nor do they scale. Basically, in one or two stores, it was difficult.
Predicament
Any business investment is ultimately for cash. The shopping center is constrained by the high investment in the early stage and is eager to return to the present to enrich the blood. The liquidation mode depicts the prospect in the investment stage, thereby obtaining the high rent premium. If the logic is able to get through, and does not do enough sand table deduction, it simply thinks the rent of other people's home is much, and how much the rent price should be. Once the trial runs, it is found that the traffic volume is not good enough to help the brand merchants effectively realize the cash flow, and the shopping center can not be effectively realized. There are major problems in the distribution of interests in shopping centers. There is no clear understanding of how the three interests of shopping centers, main stores and small and medium-sized businesses are balanced, how to support them and how to feed them.
Most developers only think that they are short of merchant resources. Once the resources are grafted, the team can basically be replaced, and the shopping center will naturally develop.
After the entry of new business people without business experience, the accumulated problems began to erupt rapidly. Merchants began to refuse to pay rent and vote with their feet. Developers began to rush to collect violence. Before long the shopping center collapsed.
In the shopping center industry, excellent teams are more important than excellent ones.
　　 Broken bureau
Shopping center is a platform to integrate brand merchants and consumers' resources at the two ends to form effective matching and obtain premium.
In the stage of investment, it is necessary to clearly define what kind of positioning it will attract, what kind of brand merchants and consumer groups will be attracted, and whether it can effectively control the control.
Merchant groups are generally divided into main stores and small and medium-sized businesses.
The shopping center is the cornerstone of stability. The main store takes part in the shopping center to conduct investment and operation. Through its past achievements, it has endorsed the shopping mall, so that small and medium-sized businesses can move to the shopping center because they believe the main store's appeal, thus affecting the decision-making of small and medium-sized businesses, and willing to come in and play.
The main store has strong supply chain building capability, operational strength and planning ability in its own business field, which can bring better quality and more cost-effective products to the target audience of the shopping center, and serve the audience through its own operational capability.
If the shopping center can not achieve greater supply chain building capacity and operational planning capability than the main store, shopping centers usually choose to abandon direct investment and choose to drive the field through the main store.
For example, the supermarket plate.
The shopping center itself organizes a small stall for selling vegetables and meat, which is very inconsistent from top to bottom. Although aquaculture has opened up imagination, shopping malls are unable to crouch down to do such things. Some domestic shopping centers built their own supermarkets, and managed by business management. Shopping centers go to the wholesale market to enter the vegetable market, which is absolutely no match for the bargaining power of the 50 year old aunt. Those who wear suits do not wear aprons.
When they have no ability to choose products, shopping centers are mainly based on selecting business. It is the most efficient way to integrate small businesses and commodities through the middle part of the main store. Direct integration of small businesses, commodities, shopping centers for the efficiency of investment or operating capacity radius is too long.
Shopping centers choose the main shops with the highest matching degree to undertake the selected products and operations in a certain field, and provide supporting policies such as rent, operation, traffic and so on to assist the main stores in realisation.
If the main stores fail to deepen the reform and cater for the market, they will be marginalized.
Shopping centers do department stores, so shopping centers go to department stores.
The characteristics of shopping center: choosing business and not selecting products is the most efficient way to obtain high-quality products and service consumers.
Shopping center while driving the main store, while serving the main store.
In the process of investment promotion, many developers want to recruit supermarkets such as the world's top 500, and feel that they can bring the greatest appeal to the project. As for whether the ability of their own team can match with the world's top 500 supermarkets, it has never been considered. Wanda had worked with Da Yun FA, but why didn't he see Rwanda in Wanda again. Because at that time Wanda did not have the ability to suppress the big Rand, the same platform competition, not your body size is bigger than the big Ru fat, you can fight too big hair. In many parts of the country, Da Yun FA has killed all the shopping centres that have been established.
If you want the main store to listen to you, what kind of service can you provide to help the main store cash in? If you can't help the main store to cash in, there is no way for the main store to be put into stock. The cake is so big that the main store takes your business in minutes.
Shopping centres and main stores complement each other and love each other at the same time.
On the choice of supermarket, the stronger the selection ability, the more popular the shopping center. For example, the box horse is fresh, and it can continuously provide goods that meet the needs of the audience, operate through activities, meet the incremental demand of consumers, and form commercial realisation. The high quality main supermarket is capable of docking the supply chain upstream, downstream docking consumers, higher selection ability and bargaining power, giving consumers more cost-effective products, forming a unique main store charm, and also able to export quality customers to shopping centers.
The function of the shopping center must be to assist the main businesses in exporting and realizing the quality goods, while serving the consumers.
For small and medium-sized businesses, it is to introduce matching customers to increase their exposure rate and ensure their stable development and growth.
　 At the same time, we should deepen the stock market and provide better services for businesses and customers.
increment
The traditional way of playing is mainly to deepen the local stock. Under the condition of homogenization of shopping centers, consumers can not effectively stimulate consumers to go shopping further, and enter the content free market. The first store economy is one of the main contents of other shopping centers under the offline differentiation. By introducing new brands, it can stimulate consumers' unplanned shopping and novelty shopping online to get incremental. At present, the first store has become one of the core indicators for shopping centers to attract attention.
The concept of night economy is actually a game between the central and local governments. As a beneficiary, local authorities try their best to promote terminal consumption and create a better consumption environment. The place became the main driver of the night economy overnight.
For shopping centers, extending the consumption time can better serve the audience and get more sales in the time gap. The duration of consumption is a process of market competition, and the short-term benefit is the place because taxes will pay more attention to business. In the medium to long term, the night economy can bring better increments to shopping centers, especially in southern cities.
Shopping centers need to be actively transformed in mode, and the fastest way to scale fast is to make the best choice when competitors are too weak. When the market appears like Joy City, which has already completed the whole service chain integration initially, and has completed the listing to enter the stage of rapid expansion, the shopping center in the development of a second tier city may encounter its obstruction in the future.
Extensive shopping centres can not effectively help merchants to liquidate, unable to continue to do incremental marketing, and will accelerate the marginalization in the future. In addition to the fact that there are no commercial centres that can not be opened by merchants, there are more open shopping centers that will fall in the current market. In order to resist the impact of the market, we must deepen reform and adjust our positioning in time.