The Market Value Of GXG Parent Company Doubled In One Year, And Its Market Value Exceeded 8 Billion!

Recently, the share price of Muchang group, the parent company of GXG, has attracted much attention. As of May 28, the share price of Muchang group rose to HK $9.04 per share, up 105% compared with the listing price of HK $4.39 on May 27 last year.

It is worth noting that the parent company of GXG was officially listed in Hong Kong on May 27 last year. Today, a year later, the market value of the group has exceeded HK $4 billion to HK $8.5 billion.

At the moment when the traditional retail industry is deeply hit by the epidemic situation, GXG has to ride the wind and ride the waves to advance upward, which makes people wonder what makes it go forward all the way?

When it comes to GXG, we have to mention its clever e-commerce layout. From the beginning of its establishment, GXG has taken the road of "seizing the discourse power of men's wear through e-commerce", holding men's wear with one hand and e-commerce with the other.

In 2010, GXG set foot in e-commerce for the first time and opened its first flagship store in tmall, focusing on marketing. In just one year, the sales performance of GXG surpassed that of other brands in 2011, and then ranked first in men's wear category on tmall for nine consecutive years.

This year's epidemic situation, leading clothing enterprises out of the danger of breaking the law, are inseparable from the power of "digital construction". GXG, which has been embracing e-commerce for a long time, has grasped the hot "live air outlet". Through cooperation with stars and head anchors, it uses professional content and product planning and accurate market analysis to eat the live dividend. This also reflects that GXG flexible supply chain can quickly meet the sales demand of the front-end.

Not only that, the "community system" that GXG began to lay out earlier has also played a great role. Social platforms such as xiaohongshu, xiaohongshu, or bilibilibili, the gathering place of young people, can be found on the grass planting platform, such as xiaohongshu, or bilibilibili, the gathering place of young people. Through the implantation mode of social software, it adds weight to the product content, so as to win the double harvest of brand exposure and sales.

With GXG's success, what will happen to esprit, an old Hong Kong funded brand, which has been granted the right to operate the mainland market by Muchang group?

In recent years, Esprit's poor performance in the Chinese market has become a fact. After the establishment of a joint venture between Muchang group and Esprit's parent company, Esprit Global Holdings Co., Ltd., Moshan group has become the "helmsman" of Esprit's Chinese market.

It seems that Esprit is going through a series of sales in mainland China on May 31, and announced a series of sales turnover from February 31.

In this way, Esprit group will take over six major fashion groups to meet the requirements of different consumer groups in the future.

With GXG's lessons learned, Esprit's future development will be particularly expected, and brand children's clothing network will continue to pay attention to you.