Star Chain, All Things, Wisdom, Build The Future -- Jingdong Star Chain Helps To Develop Intelligent Store "New Infrastructure".

Digitalization of data under the line, through the analysis of big data for production, sales, logistics and other support.

Jingdong star chain retail platform On the basis of solving the problem of equipment connection, it also carries out a series connection of the Jingdong's retail system's commodity capabilities, trading capabilities, marketing capabilities and supply chain capabilities. It collects and analyzes the raw data collected by the terminal equipment, and realizes the identification, identification and field recognition, providing passenger flow data, hot line, transaction conversion, repeat purchase rate, and joint rate for the offline retail store operators. And other supporting data for decision making.

Integration of online and offline retail information promotion line retail digitalization, intelligent transformation and upgrading

After realizing the digitalization of the offline store equipment, the Jingdong star chain also helped the entity business establish an integrated passenger flow analysis system. Based on the AI algorithm model and big data analysis technology, the structure, analysis and processing of screen content, audience group, crowd flow and regional heat were done through intelligent algorithm. We can realize the practical functions of entering the store traffic statistics, membership identification, shop area analysis, three-dimensional space heating, customer moving line, customer portrait and so on. To assist operators and brands to accurately penetrate store business data information, optimize product selection, layout and promotion information, and improve customer shopping experience.

In the actual scenario of "people goods field", the management of goods is also an important part of facilitated transactions. Jingdong star chain shelf intelligent management system can fine collect user attention and interactive information collection at SKU level, and provide fine grained, accurate, complete and real-time offline product attention information. Based on the models of independent identification, identification of goods, shortage identification, interaction detection between customers and goods, and customer focus estimation, the function system of comprehensive commodity management, commodity attention analysis and customer consumption behavior analysis of Jingdong star chain has been realized. Under the help line, retailers and brands can achieve precise marketing, help businesses optimize the display of goods, smart configuration and optimize the supply chain.

JD.COM The star link screen advertising surveillance system has realized the advertising content delivery from the screen end, the broadcast content monitoring, the advertising audience analysis, the pre screen passenger flow information statistics to the information backtracking and the comprehensive analysis, and the functional models are closely combined to form a complete offline advertising content distribution and information collection system. Low cost cameras are equipped with high-precision face detection, recognition, tracking, expression, attributes, attention and angle models to ensure the accurate delivery of advertising content, and quickly get the full advertising effect, expand the functional boundaries of the offline advertising screen, and create closed loop information for offline advertising.

In general, the Jingdong star chain will be digitalized from customer entry, merchandise purchase and payment transaction, and will be visualized in the background. In this process, merchants can monitor and view big data in real time through the background. Unified and comprehensive data analysis will help offline stores to realize the fine operation of traffic easily.

Smart interactive devices and online data access to create immersive shopping experience

The popularity of digital technology and the surge of subversive risks are changing the complex market environment of the processes and structures of various industries, leading enterprises to flourish in the digital age. To enrich users' online and offline panoramic digital experience, Jingdong star chain has also launched intelligent devices such as electronic price tags, cloud shelving, interactive shelves and so on, providing an interactive tool for digitalization of customer behavior. Help to open up online and offline, multi-level, multi-dimensional, multi angle contact with customers, to provide integrated products and services, so that it can get a good customer experience.

The Jingdong star chain's cloud storage rack is based on intelligent algorithm and big data analysis to display hot products and new products. Through intelligent recommendation, we recommend the store's designated products to enhance the efficiency of store shopping guide. Cloud shelving also solves the problem of store space. It can help stores quickly expand shelves, display space and sell goods, enhance sales transformation, and lift shop restrictions. Jingdong home appliance stores have been gradually deploying cloud shelving in the national stores, helping stores increase the efficiency of shopping guide, greatly enhancing the sense of technology and scene capacity of stores, allowing consumers in county towns to understand and buy more products through the cloud shelving, expand sales categories and enhance Ping efficiency.

When the customer picks up a product to observe, the sensor on the merchandise will connect with the Jingdong main station data in real time through the Bluetooth sensor and the goods information of the Jingdong star chain interactive shelf, and the contents of the commodity price, merchandise details and commodity evaluation will be presented simultaneously on the screen, which greatly improves the customer purchase experience.

The Jingdong star chain electronic price tag uses EDP dot matrix electronic paper instead of traditional paper price tag, which can fully automatically change the price, push real-time online product data, and support the timely and accurate completion of commodity information changes by all stores in various regions, so as to ensure timely and accurate product information reach users, achieve sales promotion, enhance operational efficiency and enhance competitiveness. For managers, systematic and information-based operation and management can provide effective decision data.

Taking data as the core, the Jingdong star chain combines many excellent ecological partners to provide technical support for more businesses to digitally transform, and to pull down the whole process data and online offline data to help businesses realize the full link digital closed loop of stores, commodities, members and supply chains. The Jingdong star chain provides a full range of intelligent solutions for all kinds of offline stores, relying on the rich internal offline formats of Jingdong, and integrating Jingdong products and user data advantages to fully cover the smart retail scene, helping brands improve marketing efficiency and help stores in marketing. Shopping guide Management, data analysis and other aspects of accurate force to provide guidance to the store. To break the limitation of shopping space for consumers, so that consumers can enjoy non-contact self-help shopping and experiential shopping online.