The First Olympic Flag Of Antai Released Today

The five-star red flag is the national flag of the people's Republic of China and the image symbol of China. All along, commodities with the national flag cannot be sold unless they are authorized by the state.

As an official partner of the Beijing Winter Olympic Games, Anta officially released a sports suit with the flag pattern specially authorized by the Beijing Winter Olympic Games at 0:00 on July 27, which is the first time in the history of the Olympic Games that "national flag sportswear" appears.

On July 27, a press conference was held on the Bund of Shanghai for Beijing 2022 Winter Olympic Games licensed goods, national flag sportswear. Leaders from Beijing Organizing Committee for the East Olympic Games and the winter Paralympic Games, relevant leaders of Anta Group, as well as Zhang Jike, Zou Shiming, Fan Zhiyi, Lang Lang, Guan Xiaotong and other guests from the cultural and sports circles attended the meeting. The press conference was broadcast live to the public.

The 2022 Beijing Winter Olympic Games began to bid in 2015. Through the voting of 85 IOC members, Beijing finally stood out. Anta became the official partner of the Beijing Winter Olympic Games in 2017, the first level sponsor of the Winter Olympics, and the only sports brand clothing among them.

As for Anta, it is a great honor and recognition to be an official partner of the Winter Olympics. Anta has cooperated with the China Olympic Organizing Committee for 11 years and sponsored Olympic costumes for 32 Chinese sports teams.

The launch of the "East Olympic flag style" clothing, will add a touch of glory for its brand. Anta also hopes to use this series of products to show the national image, enhance people's sense of pride, and turn the flag into a symbol of people's self-confidence.

Because it is the first time to launch the national flag clothing, the Beijing Winter Olympics Organizing Committee has very strict requirements on this cooperation. According to Zheng Jie, executive director and President of Anta, both sales channels and product design need to be reported to the Olympic Organizing Committee. Therefore, Anta has set up a special business unit, which takes six months from planning to listing.

It is reported that the "East Olympic flag money" is divided into four series: national flag classic, national team equipment, star series and "born and never stop series". The national flag and national flag are not used in the national flag and national flag series.

At present, this series has been officially put on sale in Anta tmall flagship stores. Three Anta flash stores in Beijing and Shanghai and Anta offline flagship stores in important cities in China will also be put on sale. Compared with Anta ordinary clothing, "Dong'ao national flag" is more expensive and can't be discounted.