Turning Losses Into Profits, The Performance Of "Children'S Clothing No.1 Stock" Improved Significantly

2021/7/19 12:23:00 0

Turning A Loss Into A Profit "The First Group Of Children'S Wear " Annah Er Performance

On July 14, the children's wear brand anel released its performance forecast for the first half of 2021. According to the announcement, from January 1, 2021 to June 30, 2021, the company is expected to turn losses into profits, of which the net profit attributable to shareholders of listed companies is from 43 million yuan to 48 million yuan, a substantial increase of 400.56% to 435.51% over the same period of last year. Compared with the loss of 14.3065 million yuan in the same period of 2020, the revenue situation of Chanel in the first half of 2021 is obviously improved.

For this performance change, anel said that affected by the domestic new crown pneumonia epidemic in the same period last year, the company's revenue fell and its net profit suffered a loss. In the first half of 2021, the epidemic situation in the whole country was effectively controlled, but there were still repeated cases in some areas, and the company's performance in the second quarter slowed down slightly. Overall, compared with the same period last year, the company's performance has resumed growth, and the gross profit margin has increased steadily.

The market sales recovery in the first half of 2021 also laid a good foundation for the next development of Chanel, especially the introduction of the "three child" policy has a positive impact on the children's wear industry. Anel said that it will increase the R & D and design of children's wear, promote the "annil anel" brand, expand and optimize the product line appropriately, and actively discuss cooperation opportunities with well-known brands in the market, so as to realize the joint and collaborative development of brands.

Compared with the fierce competition of adult clothing market, children's clothing market still has considerable development space. Anel said that it will seize the market opportunity, accelerate the integration of online and offline sales, promote the proportion of e-commerce business, promote new channels of social retail such as small programs and online celebrities, accelerate the digital process of brands, increase the promotion of new retail business, and carry out continuous innovation in channel construction, digitization and rapid response mechanism.