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Pay Attention To How Biyinlefen Becomes "Chinese Business Card" Step By Step

2021/12/21 18:17:00 0

Recently, CCTV-1 "big country brand" series of short films The age of the Creator Officially launched, the short film leads the brand with Chinese golf clothing Biyinlefen As the prototype of the story, it takes "creation" as the emotional main line to connect the whole article. It tells the moving story of biyinlefen's inheritance and innovation and pays homage to the times. It also expresses the aspirations of thousands of creators. Once broadcast, it has aroused strong concern in the industry and society.

From the perspective of the short film, we can also see the spirit of biyinlefen - "reshape the rules, lead the change, and be the creator who dares to be the first". This is the philosophy of life summed up by the brand through a long-term in-depth thinking of consumer demand, but also the source power of the brand to accumulate potential energy and climb upward.

From the subtle point of view, the word "understand" will be brought into full play

Since its establishment for 18 years, biyinlefen has been committed to creating more beautiful experiences and quality life for consumers. Starting from the subtle needs of consumers, biyinlefen has exerted its brand creativity to the extreme.

Looking back on the past 18 years, biyinlefen has attached great importance to the emotional link with consumers. Through signing up for the brand spokesperson Yang Shuo, opening the "star strategy", the palace museum culture live broadcast, the variety of pet powder activities, star meeting... From online to offline, biyinlefen has created many activities with brand characteristics, each bringing different surprises to consumers. At the same time, the brand also pursues the consumption experience and demand regularly. Starting from product R & D innovation, the brand integrates the creation of details, cooperates with Japanese Itochu, Gore-Tex, Toyo textile and other international fabric manufacturers to launch a variety of high-tech fabrics and apparel, so as to meet the clothing needs of different consumers in different scenes and optimize the wearing experience.

As the creator's era said, "the short bloom in front of the stage is behind all the creators, and they have worked hard over the years". Over the past 18 years, biyinlefen has always insisted on putting the "understanding" of consumers into practice, so that the pace of brand exploration and development will be stable and far-reaching.

Starting from sports, deepening the label of "specialty"

In addition, biyinlefen also focuses on the field of golf sports, further deepens the brand "professional" label, strongly binds the brand with golf sports apparel, and refreshes the basic cognition of consumers.

On the one hand, biyinlefen has been a partner of China's national golf team since 2013, accompanying the national team to fight in the north and south for many times, providing them with professional competition clothes. At the Tokyo Olympic Games, biyinlefen made the second-generation Olympic Games clothing for the national team, helping the players to shine on the world stage.

On the other hand, through the establishment of China youth golf public welfare fund and the launching of "biyinlefen China youth golf star training camp"... And other activities, biyinlefen has cultivated a number of high viscosity consumer groups, and has always grown together with China's golf sport and strengthened its professionalism in the sports field.

On the road of brand development, biyinlefen keeps its original intention, continuously inherits and innovates, takes creation as the driving engine, and drives the high growth of the brand through the cycle. In the first three quarters of this year, biyinlefen still delivered excellent answers in the face of industry fluctuations, achieving a revenue of 1.71 billion yuan, an increase of 30% over 2019; Net profit was 460 million yuan, 47% higher than that in 2019, showing the strength of "Mao" in clothing again.

Today, with the rapid development of the market, creation and persistence are the sharp tools for the brand to cope with the changing development trend. In the future, biyinlefen will continue to work hard in the field of golf apparel, constantly break through the boundary of innovation, refresh consumers' inherent impression of the brand, deepen consumers' cognition of the brand, enhance the brand value identity, and take creation as the driving force to bring consumers high-quality and high-grade life experience, It also contributes to the healthy development of Chinese clothing brands and industrial transformation and upgrading.