Chic2023 (Spring) Special Planning: Gather Brand Ecology And Promote "Chinese Voice"

Higher than the peak, is the climber's ideal. In the fierce market competition and the rapid commercialization process, countless Chinese clothing brands, like climbers, are marching forward bravely and unstoppably towards the goal of building a powerful Chinese brand and becoming a world-class clothing brand!

Nowadays, a multi brand ecological pattern focusing on new consumption patterns and taking Chinese culture as the core has been formed. A large number of excellent Chinese clothing brands are growing rapidly. They have made continuous breakthroughs in lifestyle mining, product research and development, aesthetic expression, mode innovation, system management and resource integration at home and abroad. They have not only been recognized by the majority of consumers, but also become the leading force of industrial upgrading and development.

Each brand is the spark light to build China's brand power. More and more brands begin to pay attention to the construction of brand image, the promotion of brand culture, and the spread of brand value, so that their own brand strength can be enhanced. No matter for enterprises or consumers, "brand" is very important. As the wind vane of the development of China's clothing industry and an important link between clothing brands and the consumer market, it is imperative for China's international clothing Expo (CHIC) to support and empower the development of Chinese clothing brands.

Special report

Brand tour -- "Chinese volume"

Chic spring booth is positioned as "resources and business platform to help build brand ecology", and carefully plans and launches the special plan of "China voice". Together with the brands that can represent the brand value system of China's fashion industry, we will take the brand as the core, and draw the animation volume of the vigorous development of terminal brands, manufacturing brands and regional brands of China's clothing industry from the perspective of contemporary expression of Chinese traditional aesthetics, young cultural attitude, digital innovation, sustainable strategy and ability, and business model innovation.

Relevant brands participating in this activity will participate in chic business forum, chic trend release, national policy interpretation and industry hot topic discussion, social responsibility topic exhibition and related reports according to the specific situation.