Puyuan Woolen Sweater Production And Sales Boom In The Coldest Winter In Europe

Many foreign institutions predict that this year Europe may usher in the coldest winter in 20 years. As a result, the production and sales of "warm winter" goods such as heaters, electric blankets, autumn clothes and trousers, and sweaters are booming. Recently, French President Marcelo has changed his suit shirt to a high collar sweater, calling for reducing energy use in winter and jointly coping with the European energy crisis

Puyuan Town, Tongxiang City, Zhejiang Province is the largest sweater production and sales center in China. According to statistics, 70% of China's woolen sweaters are produced in Puyuan, and the export volume is also very large. Especially this year, orders from Europe have increased greatly. Zhong Lin, Secretary General of the Polish Chinese Federation of overseas Chinese businessmen, is a Tongxiang businessman in Poland. He observed that one of the main producing areas of sweaters and sweaters sold in a large comprehensive wholesale market in Poland is China.

In Puyuan, Tongxiang, in the first three quarters of this year, the turnover of woolen sweater market reached 56.89 billion yuan. This year, the company's export volume of wool from France and other countries increased by more than RMB 5000, and the total export volume of the company reached RMB 1 million and RMB 10 million in Europe.

Su Mingyuan, the general manager of Kangying clothing company, is calm. He analyzes the reasons for the good business this year. Of course, there is the impact of the European energy crisis, but it may not be the main reason. After all, from European customers placing orders to manufacturing in domestic factories to putting their products on the shelves in the European market, these overseas sweaters have to go through a cycle from fast to several months and slow to half a year. At present, the vast majority of Chinese made sweaters sold in Europe were produced domestically in the first half of this year. According to the Convention, the shipping season of foreign trade sweaters is concentrated in June to September every year.

However, the recent European woolen sweater hot market, did bring fire "replenishment order". Su Mingyuan said that recently, some European customers will put forward "replenishment orders" at any time, and the company has received foreign trade supplementary orders for hundreds of thousands of pieces, including high collars, cardigans and other products. These supplementary orders have already determined the styles and patterns before, so they can rush to ship goods within one month, and try to catch up with the tail of this year's peak sales season. In addition, Su has deepened mutual trust with European merchants who have cooperated for many years. In the past, the payment period for foreign trade orders was 3 months, but now it is shortened to 45 days.

Business has been good this year, so far Su Mingyuan has not been idle. Now the company is producing orders to be listed next spring. In recent years, affected by various factors such as the epidemic situation, foreign trade business is not easy to do, but foreign trade people must persist in it. Su Mingyuan introduced that the company is constantly developing and designing new styles, applying new materials, new patterns and new technologies to continuously improve its competitiveness. The company is also constantly going out to overcome various difficulties and send employees to visit customers abroad.

(source: Jiefang Daily)