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VICUTU Victor Suit Research Institute Opens The Journey Of Elegant Gentry

2023/6/20 13:41:00 0

　　 After Frisbee and camping, more people will choose to pour into nature in 2023 to pursue a more comfortable life. People who have reconciled with life also increasingly like to wear more natural and comfortable clothes. The boundaries of identity are gradually broken, and diverse attitudes and lifestyles are highly sought after. What follows is a bold attempt to dress, which organically integrates personal experience, life scene and current mood into daily collocation to form a personalized style. In addition to individuation, business men's wear is transforming towards youth, leisure and functionality.

　　 VICUTU, which continues to provide Chinese men with a new concept of dressing, has always been committed to the perfection of suits, giving vitality to products with the spirit of craftsmanship, 100% independent research and development, self built factories, exclusive production lines, completing the integrated layout of design, research and development, production and sales, and mastering more than 100 national patents such as garment pattern, fabric research and development, process design, etc, Form four technological advantages of "light, thin, transparent and soft", develop suits more suitable for Chinese people, and create a new type of Chinese men.

　　 On June 17, the VICUTU Suit Research Institute SUIT LAB by VICUTU flash store landed in Tianjin MIXC, opening a profound exchange of life attitudes with suit culture as the core.

　　 VICUTU Suit Research Institute is an important landing project in the plan of "Victor Building a New Model of Chinese Men". Since 2021, VICUTU Suit Research Institute has landed in many cities throughout the country and won many praises. After six months of polishing and research, VICUTU Suit Research Institute was upgraded to SUIT LAB by VICUTU, elaborately presenting the life attitude and scene with suit culture as the core.

　　 At the same time, VICUTU Suit Research Institute takes the elite cloakroom as the concept, and uses the form of a flash shop that takes into account the leisure lifestyle and multiple scenes to convey the suit culture of VICUTU Life Style, as well as the four respected corporate cultures that respect raw materials, design, technology and production.

　　 As a modern clocking place built by VICUTU to collect suit culture, VICUTU Suit Research Institute is a "interactive space" for broken circle communication. Create a high-grade trial fitting scene and cultural atmosphere, and provide customized services for elite people who love suits. Through the window theme display area, online red card punching area, DIY interaction area, suit technology display area, style illustration wall and other characteristic areas, the ingenious craft and cultural heritage that has precipitated nearly 30 years will be presented to consumers through rich senses.

　　 At the event, Ying Zhe, the deputy general manager of Tianjin MIXC, Gong Lichao, the general manager of Hebei of Gray Group, Xu Chenghao, the general manager of the brand center of Gray Group, and An Xiaolong, the general manager of North China Region of Gray Group, came to cut the ribbon, and Li Daikun, a young actor who had played in the popular TV drama "Heavy Purple", was also present for interaction, They expressed their admiration and praise for VICUTU's lifestyle and ingenuity in creating suits.

　　 If you keep going, you can expect the future. After Tianjin, the flash stores of VICUTU Suit Research Institute will be located in Chengdu, Wuhan, Nanjing and other cities. As Xu Chenghao, General Manager of the Brand Center of Gray Group, said, while building VICUTU Suit Research Institute into an online and offline private IP, VICUTU will adhere to the brand concept of "building a new image of Chinese men" and continue to be committed to becoming a promoter and leader of domestic high-end suit culture and lifestyle.