"Three Thousand" Visit And Research To Make Industry Services Closer To Enterprises

Since 2023, after the transition of COVID-19 prevention and control, China's socio-economic development has fully recovered. As a traditional competitive industry in Qingdao, the textile and clothing industry ranks among the seven traditional competitive industries in Qingdao. The municipal party committee and the municipal government have also established an industrial management and service system in which leaders of the municipal government serve as "chain leaders" and leading enterprises serve as "chain owners". As a bridge between government and enterprises and an industrial organization carrying out professional services, Qingdao Textile and Garment Industry Association has always taken promoting industrial development and upgrading and assisting the construction of "new industrialization" as its mission.

In December 2023, the Association was selected into the first Qingdao social organization list

In the post epidemic era, with the gradual recovery of the domestic and foreign economy, Qingdao textile and clothing industry enterprises actively explore domestic and foreign markets, strengthen marketing and promotion, and improve product popularity and reputation. At the same time, with the acceleration of consumption upgrading, consumers' demand for high-quality, personalized, green and environmentally friendly textile and clothing products continues to increase, providing greater development space for the industry.

Supply and demand docking activity of "ten thousand enterprises" in the textile and clothing industry chain

The Association actively promotes the "internal" integration of the industry, and under the support of the two levels of industrial and information departments in the urban area, promotes the linkage of industrial chains within the region in a normalized manner; We have organized enterprises to visit, discuss, exchange and connect with scientific and technological new material enterprises, intelligent information enterprises and scientific research institutions. The first textile and clothing "chain ten thousand enterprises" docking activity is to promote more than 100 enterprises to carry out docking, and help leading enterprises to integrate resources and solve the industry's "neck" technical problems.

The core of industry service is the enterprise at the forefront of the market, which is the starting point and the end result of the work. The Association has simplified its thinking, advocated research first, used the working method of taking enterprises, finding rules and finding countermeasures in a myriad of ways, and used every step of research to investigate and summarize the development path of "new industrialization" of the industry that conforms to the characteristics of the times and Qingdao characteristics.

During the visit and research, the Association synchronously sent the latest policies and industry information to the enterprises, and the enterprises fed back the latest market situation and service demands. In the process of communication with each enterprise, the focus of the service direction of the industry organization will be constantly improved. At the same time, more upstream and downstream enterprises of the industry chain will join the platform of the Association, thus making the industry ecology more perfect and stronger.

Go deep into enterprise visit and research, and become a regular work

During the visit and research, it is more and more deeply felt that facing the fierce competition in the domestic and foreign markets, the industry enterprises have to constantly strengthen technological innovation and transformation and upgrading. While increasing investment in scientific and technological research and development, introducing advanced technology and equipment, and improving production efficiency and product quality, actively promote intelligent, green and personalized production. Under the guidance of improving the added value of "technology, fashion, and green", anchor your own advantages, and strive to "be refined, specialized, and strong", in order to establish your own differential advantages in the industry ecology.

The industry service of the Association is close to the enterprise service with action. When enterprises encounter difficulties and opportunities, they will find the Association to seek solutions and share business opportunities at the first time. In the future, Qingdao Textile and Clothing Industry Association will promote cohesion with action, promote service with cohesion, and enhance the influence of industry organizations with service.

Qingdao fashion brand "bbfer" appeared at China International Clothing Expo

(Source: Textile and Clothing Weekly Guo Ruijiang)