Qian Jinbo: Culture Leads Red Dragonflies To Take Off

At present, creating wealth, operating culture and giving love has become the three highlight of Red Dragonfly's corporate culture.

In order to create greater social value and take on more social responsibilities, Qian Jin Bo has drawn up a new blueprint for development, leading the group to make greater progress in shoemaking industry and make the Red Dragonfly fly farther.

In the process of talking with Qian Dong, I deeply felt that red dragonfly is a very deep cultural enterprise.

Qian Dong also introduced to the author the development history of the red dragonfly in the past ten years, which can be roughly divided into three stages: the brand culture stage (1995 - 1999), the shoe culture stage (1999 - 2001) and the corporate culture stage (2002 -).

The 1. pan culture, the 1995~1999 culture of the world, has been successfully implemented by the red dragonfly at the stage. The strategy of "brand opening and cultural development" has been widely promoted by the development of culture, brand development and participation in the planning and support of a large number of social and cultural activities.

In 1995, Wenzhou, despite its strong economic atmosphere and relatively weak cultural atmosphere, many products were counterfeit sales. Most enterprises were busy making profits in product management, trading and production, and even killed each other in product quality, enterprise scale and sales profits.

It is a pity for the Red Dragonfly people in Wenzhou and even the shoe industry in China that there is no excellent cultural soil.

So they decided to take the responsibility of creating a strong cultural atmosphere for Chinese footwear industry, finding cultural carriers and enhancing international competitiveness.

Red Dragonfly put forward a loud slogan for building a cultural brand.

We should create a brand by culture, promote development by brand, and participate in, plan and support a large number of social and cultural public welfare activities.

In August of the same year, Qian Tung invested 200 thousand yuan to jointly run the "Red Dragonfly Tour" with the Wenzhou education television station at that time, thus creating the first place in Wenzhou to jointly run cultural columns with the media.

Subsequently, "Red Dragonfly scholarship", "Red Dragonfly food culture", "Red Dragonfly culture home", "Red Dragonfly children's show", "Red Dragonfly star football match", "Red Dragonfly cup landscape painting competition" and other television programs and cultural activities originated.

The annual "Red Dragonfly &#8226, red May" large-scale cultural activities, is also a major attraction of Red Dragonfly's corporate culture.

The fresh and natural cultural atmosphere is like a clear flow in the tide of business. It immediately attracted people's attention. The cultural image of the Red Dragonfly brand has been firmly established in the hearts of the vast number of consumers.

In fact, it is this broad traditional culture that played an inestimable role in the Red Dragonfly's pioneering brand.

This is not a real name card of the Red Dragonfly brand.

The Red Dragonfly people always regard culture as the soul and motive force of the development of enterprises, and think that the competition of enterprises in the future will be more reflected in the contest of the core competitiveness of the enterprise culture.

Since 1995, all activities of Red Dragonfly have been run through culture all the time.

It can be said that the extensive and extensive traditional culture has released the fairy tale red dragonfly of the century.

The brand of "Red Dragonfly" has its deep national culture.

Red, the traditional colors of the eastern nation, symbolizes happiness, auspiciousness and warmth; dragonflies are childhood companions, spirits of nature, and people's common friends.

Therefore, the red dragonfly is the essence of heaven and earth, the creature of culture, and it will have eternal vitality.

The 2. shoe culture, the 1999~2001 shoes of the shoe culture, has been found in the systematic study of culture in the following 1999~2001 years. It has created three national centers: "tens of millions of pieces of business, which we are going to choose recently". In October 1999, the Red Dragonfly loved the culture and finally found the fragrant way of shoes culture.

That month, red dragonfly set up the first shoe culture research center in the country, director of Qian Dong's office, and hired Ye Dabing, a famous folklore scientist, as executive deputy director, to jointly sort out the broad and profound Chinese shoes culture.

In the same year, the Red Dragonfly took advantage of the research results of shoe culture, and held 6 exhibitions of Chinese Red Dragonfly culture in Hangzhou, Shanghai, Chengdu, Wenzhou and Hongkong. The combination of pictures and examples shows the development of Chinese shoes from ancient times to the Republic of China, as well as the relationship between shoes and literature, language, folklore and history. It also invites professional models to make a brand-new interpretation of the ancient shoe culture with modern fashion display methods, so that audiences can appreciate the infinite charm and dynamic beauty of the collision and blending of commodities and cultures, thus creating a sensation.

In May 2001, red dragonfly invested huge sums to build the first Chinese shoe culture exhibition hall in China.

The exhibition hall collected more than 300 representative shoes from the pre Qin Dynasty to the Republic of China and the different nationalities in different periods. The deep Huaiyuan was colorful.

The shoes on the walls are vivid and vivid with folk customs, shoes and novels, shoes and folk art, shoes and literature, and so on. They are fascinating to each other, such as "Zhang Lianggui shoes" and "Xie Gong cages", which make people feel like wandering in the long river of history.

In the modern boutique exhibition area of the exhibition hall, the fashionable and beautiful leather shoes are harmonious and harmonious, and the materials are exquisite and have a sense of the times. This shows the ingenuity of the designers of red dragonfly.

The exhibition hall with unique design and simple and natural style shows the splendid history of shoe culture, embodies the diligence of the Chinese nation, and is a beautiful scenic spot of China's shoes capital.

In order to spread the shoe culture more widely, Qian Dong and Ye Dabing spent several years together, compiling the first Chinese shoe culture dictionary.

In May 2001, the Red Dragonfly Group held the grand ceremony of the first Chinese shoe culture dictionary in Beijing at the Diaoyutai State Guest House.

Its collection of more than 5000 words, more than 82 thousand words, the whole book is full of detailed data, pictures and articles, beautifully decorated, is the largest and most popular dictionary of shoe culture in China.

This dictionary is a treasure house that reflects the cultural tradition and current situation of the Han nationality and other fraternal peoples in China. It not only fills the blanks of the dictionary of folk culture, but also shows the pursuit of the advanced culture and profound cultural implication of the Red Dragonfly Group.

Industry leaders and relevant experts agree that the publication of the Chinese shoe culture dictionary indicates that China's footwear industry has entered the "cultural age" after experiencing the "quantity era" and "quality era".

The 3. culture of the enterprise, which is on the rise and fall (2002 ~), at this stage, the red dragonfly has gradually matured in its management, management, talents, products, marketing and so on. It has won the top brand of China, the famous brand of China, and has begun to comb, integrate, upgrade and spread the corporate culture. The distinctive red dragonfly enterprise culture has won popularity among the people.

Successful pformation is often carried out at the height of enterprise development.

After years of solid progress, the red dragonfly has entered the rapid expansion period of the wind, and all kinds of achievements have been reported frequently. The sales situation is full of eyeful in 2002.

But red dragonfly people always maintain a normal mindset in impetuous markets. They always understand themselves by looking at their faces every day and looking at themselves in a mirror.

They are keenly aware that after seven years of supernormal and leaping development of red dragonflies, what is most needed now is enhancing internal management and innovating corporate culture.

So they lost no time to put forward the slogan of "building a cultural team".

They say that since we want to "raise the sun for a hundred years", we must have a large group of red dragonflies to make a strong team to make unremitting efforts.

In the past 100 years, what is the best way to encourage a team than culture?

They further explained that culture is a kind of thing that has sustainable vitality once it is formed. Therefore, a team with culture will be an undefeated team, which is a reliable guarantee for realizing the beautiful dream of "Red Dragonfly as a pastoral and scenic labor paradise".

Today, the red dragonfly, which won the title of Chinese famous brand, is not satisfied with its immediate achievements. She has already cast her keen eyes to the magnificent and magnificent international market.

Will the Red Dragonfly culture popular in China show her charming charm to the world?

Will the Red Dragonfly brand achieve a new leap in the thick corporate culture of red dragonfly?

We are eagerly awaiting the final revelation of these beautiful mysteries.

Qian Dong, who led the red dragonfly to adhere to the concept of "more wealth, greater responsibility", has devoted great enthusiasm to the public welfare undertakings.

Over the years, enterprises have spent more than 30 million yuan on public welfare undertakings. Love and dedication have become an important connotations of his life pursuit and red dragonfly corporate culture.

Built 10 hope schools in Xinjiang, Yunnan and other places, and funded 2600 children's dropouts in the "one to one" mode in the red dragonfly and 2600 stores. In the past few years, the Red Dragonfly Group has shown its responsibilities in a series of public welfare undertakings: to donate 1 million yuan to support the training and protection of the mother river project in the western region of China, to donate 10 million yuan to the Wenzhou hope project of love and education foundation, to contribute 2 million yuan to support the "first national hope primary school Games", to invest 10 million yuan, and to set up the Zhejiang Rural Youth Development Foundation with other 4 private enterprises in Zhejiang, and so on, so that the Red Dragonfly employees receive good social responsibility education. Under his leadership, 10000 employees of the Red Dragonfly Group hope to carry out the "Green Student Program".

With his passionate speech, he spread the spirit of entrepreneurship. In the past 10 years, he has stimulated hundreds of millions of speeches to stimulate young people's entrepreneurial enthusiasm and support the youth cause. Under his advocacy, the enterprise launched the annual red &#8226 May Red Dragonfly large-scale social public welfare activities, promoting the 54 spirit with the Red Dragonfly employees' return to the society, so as to enhance the sense of social responsibility of enterprises and employees.

It is an important way for the red dragonfly to feed the society by donating money to teaching assistants and helping the poor.

For example, in June 2002, donated tens of thousands of dollars to help the poor students who were seriously ill, and helped them rekindle their lives. In August 12th, they donated 5 million 600 thousand yuan to the hope project, and more than 10000 marketing staff who launched the Red Dragonfly franchised store network participated in this glorious cause, which was well received by all sectors of the society.

It has attracted wide attention, and brand awareness and reputation have been rapidly improved.

Finally, I quote the spirit of red dragonfly, which is led by Qian Dong, to end this article: "seek close from distance".

Because we know that the end of a distance means the beginning of another distance.

We can think boldly and optimistically. After a hundred years, if this lovely red dragonfly is still flying with its light posture on the bathing day above the sea of waves, the best explanation is: cultural management has released the commercial fairy tale red dragonfly, and the cultural power has lifted the red sun that does not fall for a hundred years.