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PEAK Renewing Space

2008/8/29 17:09:00 13

Marketing Strategy PEAK Aerospace Marketing

On the morning of July 8th, the China Aerospace foundation held the "PEAK's renewal of the China aerospace cooperation Partner Conference" at the Baiyun International Conference Center in Guangzhou. PEAK continued to enjoy the honorary title of the China Aerospace Foundation's only "China aerospace cooperation partner" in the sports apparel industry. PEAK sports shoes and Sportswear continue to receive "China Sports designated sports shoes and sportswear".

According to introducing, this is the first time that PEAK took the lead in signing two contracts with China's aerospace industry.

At the renewal of the site, the China Aerospace foundation awarded PEAK. Subsequently, the "China enterprise Aerospace Marketing Summit Forum" was also held. Representatives from domestic institutions, marketing circles and enterprises all actively discussed how to launch Aerospace marketing.

As the pioneer of the internationalization of sports brands in China, PEAK has accumulated profound product and sales base in the sports industry in the past 20 years. After 05 years of internationalization, it has sponsored many international competitions such as the Stankovic cup, which has demonstrated a strong brand strength.

All this has been recognized by experts from the aerospace industry. In September of the same year, PEAK became the partner of China's space fund for the first time and signed a 3 year contract. During the Shenzhou VI flying season, PEAK launched a promotional campaign to promote PEAK's space, and PEAK's brand image and national sentiment were greatly improved.

PEAK has been building the craftsmen grade sports products with space quality. After signing for the first time in 05 years, PEAK used the rocket three level boosting principle to independently develop the industry-leading "PEAK Pkrocket three level shock absorption technology", and widely used U Battier NBA shoes and other products.

The signing of the contract, PEAK will extend its 5 years in China's space industry, and will experience a series of aviation activities such as the launch of the "God seven manned spaceship", which is a milestone for PEAK.

It is understood that China's aerospace industry partners are the highest level of cooperation in China's space industry. The cooperative enterprises can enjoy the relevant rights and interests in their products, technologies and services, including the "China Aerospace partners" and "China aerospace special products" logo.

Insiders from the China Aerospace foundation said: after years of efforts, "China Aerospace" has become a strong brand in the world. It has a good pulling effect on enhancing the brand awareness of enterprises and boosting enterprises to expand the international market.

At the same time, the selection of partners in China's aerospace industry has very strict conditions. Cooperative enterprises must be a large and powerful domestic leading enterprise, and a national brand with good corporate social image, high technology content, excellent quality and great potential for development.

According to statistics, during the launch of Shenzhou VI, the number of people watching TV live in China was over 500 million, showing a strong eyeball effect.

We have reason to believe that PEAK will continue to take off with China's space industry and become a proud national brand.

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