The Competitiveness Of The Shoe Industry Is Very High.

It is understood that at present

Most of Quanzhou's enterprises are famous for their price competition, but the rapid increase of raw materials in 2008 made this kind of lower stage.

Since its listing, Anta has been included in its brand strategy in order to enhance its brand image and product visibility and higher sales profits. In 2008, Anta accelerated.

It is a unique sales mode. It has its own independent service, management and sales system in the free market system. Each system has its own staff team and customers. At the same time, it has a pportation system that enables the body products to be complete and matched. The sales volume and profits of the enterprises will rise sharply.

For the two or three line brand in Quanzhou, aiming at the problems of high entry, large investment and high management requirements, most of them adopt the form of self operation and regional joint operation, and the former opens their own stores according to their own strength, so as to cope with the pressure brought about by the increasingly fierce market profits resulting from the increasingly fierce market, and thus achieve higher profit growth for themselves. The latter is for the brand manufacturers to establish regional joint venture branches through cooperation with regional agents, assess and confirm the share ratio, and assign management teams to participate in daily operation and management, and implement regional joint ventures.

The enterprise self operated branch terminal (shopping malls, franchised stores, shoe industry supermarkets) enables enterprises to take a very active position in the understanding and management of the channels, and avoids the multi-level network of distribution to divide the channel profits and dealers' non-standard operation means, such as the emergence of severe network conflicts such as price reduction and abandonment.

Industry researchers believe that "sales channels are becoming shorter and shorter, and sales outlets are increasing."

At present, the proportion of shoe enterprises in Wenzhou is gradually increasing. However, with the appearance of girls in Fujian, the operation of Direct stores needs many conditions, especially the hardware support of enterprises, so some enterprises' direct battalion is not smooth.

The most perfect enterprise in Wenzhou area is AOKANG group, but its mode is different from that of most of them.

Editor: vivi