Brief Description Of Classic Quotations In Marketing

1, there is no blank in today's market. The so-called "blue ocean" is only a Utopian "market Utopia", and competition can only be intensified.

2, what customers want is not cheap, but what they want is to feel cheap.

People like to take advantage of it. When customers feel they have taken advantage of it, they will rush to pay.

3, there are two obvious characteristics in consumers: first, words and deeds are different; two, sensibility drives rationality.

4, what you want to manage, what you assess, what you want to assess, you quantify what.

5, the most effective way to take root in the market is to build a market with high density and achieve seamless coverage of the market.

6, sales volume is first thought out, and then is made.

To make sales, we must first understand two questions: first, where is the future growth of sales volume?

Two, which jobs can generate sales volume, especially the continuous sales volume.

7, marketers need constant positive thinking, or sunny mentality.

Negative thinking produces problems, positive thinking creates opportunities, opportunities are seized, and problems are solved.

8, it is found that the marketing battlefield without competition or weak competition has been successful. The shortcut of marketing is not to do better than competitors in the over competition market, but to find a market without competition or weak competition.

9, the terminal not only refers to the selling point, but also refers to the customer, the customer is also the terminal.

The highest level of terminal work is to train a group of customers who are willing to buy your products at the terminal.

10, real sales begin with after sales.

11, price war will only be beneficial to middlemen, with little significance in expanding market capacity and improving sales performance.

12, the purpose of learning classical methods is not to fight by those methods.

When multinational brands go to the left, we must go to the right; when they climb the mountain from the sun, we can also climb to the top from the back.

13, image support price, network support sales volume.

(Internet is the channel, robbing the channel is to feed oneself).

14, marketing is that we go to customers, and marketing is to let customers come to us. This is the fundamental difference between them.

15, only when nodes move, do they have vitality, just like bicycles can only be moved to balance is a truth.

Therefore, we encourage the number of funds to be paid more, and the regional foundation with more money and more points will be enough.

16, the origin of marketing is the demand of consumers. When marketing is not global brand network, the best way to break through is to return to the origin.

In the short term, we must pay close attention to our competitors and stick to our competitors. In the long run, we must study the global brand network and investigate consumers.

17, market share is not equal to profit, but it is the basis and premise of profit. Without market share, there is no profit.

Profit is the result of the design of the business mode (for example, Coca-Cola's bottled drinks sell very large but not profitable, while its catering channels are very profitable; SONY PS does not make money but the game software is very profitable).

18, enterprises have failed, but the industry has not failed.

People wear clothes. Do you dare say there is no market for clothes?

As long as you don't always produce tunic suits.

19, the focus of marketing should be "buying" rather than "selling". Selling things is only a means, and the most important thing is to buy back customers' satisfaction and the resulting customer loyalty.

20, choose your strategy in the way of customers' thinking instead of self centred thinking.