Professional Exhibition Highlights The Vitality Of The Industry; &Nbsp; CHIC Platform To Compete For Enterprise Style.

What is the current situation of China's textile and garment industry? Is it affected by the financial crisis?

How will the industry develop in 2009?

This is the topic of most recent media attention.

Because of its strong and strong industrial foundation, the clothing professional exhibition is not only a perfect opportunity for enterprises to capture authoritative information, but also the best stage to intuitively reflect the industry's current situation.

Therefore, they focus their attention on professional trade fairs known as "barometer".

In the end of March, the exhibition will be held in late March, with the theme of "China International Clothing and accessories fair CHIC2009, 2009 China International Textile yarn exhibition, China international textile fabrics and accessories exhibition and China International Fashion Week 09/10 autumn and winter series".

The "three exhibition week" campaign will show the vitality and vitality of China's textile and garment industry to the whole world and the whole society with innovative force.

This is the first battle for China's textile and garment industry to cope with the financial crisis in 2009. It is also a "revitalization of the textile industry in the spring market" campaign to implement the newly promulgated "textile industry adjustment and revitalization plan" by the State Council.

For garment enterprises, the China International Clothing and accessories fair, known as "the thrust of China's clothing brand development and upgrading", is the focus of its attention in the "big action".

The financial crisis is not terrible. In fact, the economic crisis brings not only challenges to the garment industry, but also a wave of re shuffling of the industry and enterprises. What is eliminated is the brand which is not deep enough, and the innovation capability is not strong enough.

At present, enterprises in various industries adjust their strategies in a timely manner and take different measures to cope with their weaknesses.

Some CHIC exhibitors have said that the financial crisis is not horrible. The key is to make preparations in advance, adjust in time and enhance the brand image.

With some effective measures, they turn "challenge" into "opportunity" and stand confidently on the CHIC stage.

Gao Dekang, chairman of Limited by Share Ltd of Bosideng, said that the economic crisis is indeed a "difficulty" for some enterprises which are not well managed, lax in management and poor in products, and may be a rare development opportunity for enterprises that have already formed scale.

"The current economic situation forces us to carry out industrial pformation. Whoever can seize the opportunity, turn quickly and turn around, can grasp the initiative of development and seek new development space in adversity.

To this end, relying on the brand advantage of Bosideng, we actively readjust the industrial structure, accelerate the pace of industrial pformation, continuously improve the technological content of products, actively develop marketable products, and appropriately adjust the production plan, so as to achieve the strategic goal of "quantity reduction, efficiency increase".

In September 2008, Boston menswear opened a store in the UK, laying the foundation for establishing and improving the sales network in major European countries such as the United States, Canada, Russia and the United Kingdom.

The sale of bostman menswear doubled in 2008 compared with the same period last year.

Dai Chenghao, general manager of Ningbo Bo Yang Clothing Co., Ltd., also said that the financial crisis has little impact on Enterprises: "at the end of last year, we plan to open stores in 2009 according to past speed and quantity, but there are also adjustments, that is to say, we will not open big stores in 2009.

In the past, simply to expand the market, crazy shop, ignoring profits, but to do business is to see the return, so in 2008 we raised the price of the entire product, and the discount strength was smaller.

This approach is more risky, but the overall profit margin has increased, and sales in 2008 are better than in previous years.

Shi Jie, general manager and creative director of Hangzhou JS Fashion Co., believes that opportunities are for people who are prepared. The quality of corporate culture determines how far they can go.

"Do not see that some enterprises fall down and think that this is a bad thing. We must know that there is something left behind. They are just not suitable for this era.

In the environment of reshuffling the market, only those brands that are truly competitive, have comprehensive quality and conform to the trend of future development can survive and develop.

The market is back to a starting point, and how to stick to our goals at this starting point and step by step, we must remain calm in the minds of entrepreneurs.

Shi Jie said that from the beginning of next ten years, the Chinese garment industry will produce a new generation of leading enterprises and its own "national international brand".

The Chinese international clothing and Accessories Fair (CHIC), CO sponsored by the China Apparel Association, China World Trade Center Company Ltd and the China Textile Council of the International Trade Promotion Council, has a history of 16 years. It maintains the honor of the most professional and influential fashion exhibition in Asia and has entered the world's major fashion exhibition.

Today, CHIC has gradually developed into a platform for resource integration of Chinese and foreign garment industry.

The promotion of CHIC will help the garment industry to further develop and grow, and at the same time, it will play the role of propellant for its good and fast development.

Whether it is for the industry leading enterprises or small and medium-sized enterprises, the role, status and significance of CHIC are extraordinary.

Gao Dekang, chairman of Limited by Share Ltd, pointed out that CHIC has witnessed the vigorous development of China's garment industry over the past ten years. It is a leading edge in the development of industry and a leading fashion producer. It has become the fashion publishing center, cultural and creative center and brand exhibition center all over the world and at home and abroad.

"I think CHIC has changed the most in fashion and social concerns in recent years.

Boston menswear began to work with the UK to move to the European market, thanks to CHIC, which was launched in March 30, 2004 at the China International Exhibition Center in Beijing. Boston unveiled the new men's wear, attracting the attention of John Hansen, President of GREENWOODS from England. He learned in detail about the overall operation of Bosteng menswear from all aspects of production, design, sales and so on, showing strong interest and finally achieving cooperation.

It can be said that as the annual event of the garment industry, CHIC is an indispensable power in Bosideng's growth and development. CHIC is leading the Chinese garment enterprises to "cross the river by touching stones", constantly integrating institutions and enterprises, art and commerce, fashion and tradition.

It provides a platform for garment enterprises to exchange with peers at home and abroad, and also provides a platform for enterprises to spread the trend and publish the latest achievements.

Dai Chenghao, general manager of Ningbo Bo Yang Clothing Co., Ltd., said that CHIC is very authoritative and has a long history. It is held in Beijing, capital of China.

You Dongping, general manager of Shanghai mountain colt Garments Co., Ltd., believes that CHIC is the top industry event in China and even Asia. It has made great contributions to the exchange and development of the world garment industry. It is an excellent window for international brands to enter and Chinese brands to go out, and has a direct role in promoting the development of the industry.

"In fact, the CC&DD brand of our company is also the beneficiary of CHIC. CC&DD is the first appearance in the Chinese market through CHIC, and has completed the first layout of the channel through this platform. We are very grateful to CHIC for its great help during the brand development.

The preparatory work of CHIC is very meticulous and rigorous. We hope that CHIC2009 will be more exciting than ever before and bring a bright color to the clothing industry when the current economic environment is encountering a cold spell.

It is learnt that, as a fashion brand with the most fashionable experience, the most commercial and social influence, the CHIC2009 will adhere to the core of "promoting brand value enhancement", with the aim of "professional service, brand service and comprehensive service", and further promote the value creation and value promotion of Chinese and foreign clothing brand.

In spite of the bad economic environment, many enterprises did not reduce the exhibition budget. Instead, they paid more attention to the brand image in this special period, "against the market and big", and booked more booths than the previous ones.

Ningbo Taiping bird group has booked a super large booth with a total area of nearly 900 square meters. It aims to launch 6 series of brands, including 4 women's wear brands and 2 men's wear brands. The purpose is to show the overall strength and market strategy of the enterprise and maximize the potential customers.

Dai Chenghao, general manager of Ningbo Bo Yang Clothing Co., Ltd., said that the brand has been exhibiting CHIC for the 4 time. The effect is better every year, and the enterprise itself has more experience every year.

"We have booked more than 200 square meters this year, and last year the exhibition area was only 109 square meters.

The purpose of this is to provide confidence to customers and franchisees.

When the environment is good, it may not be necessary to do so, but when the environment is bad, it is better to spend more money and pass on to the customers' confidence. This is also a strategy.

Because Brand Company should share risks with customers.

Booth layout will continue the past style, better atmosphere, better highlight the brand image, rather than simply goods.

This year, our investment in decoration exhibition is about 600 thousand yuan, and the investment in previous years is only less than 500 thousand.

In addition, this year we will intensify our efforts in opening stores and supporting customers.

The purpose of the exhibition is not only to attract investment, but also to promote the brand image and give our customers confidence in the relatively weaker northern market.

You Dongping, general manager of Shanghai mountain colt Garments Co., Ltd., CHIC2009, the company's booth area is nearly 200 square meters, and its CC&DD brand will expand its brand influence with excellent creativity and execution.

At the same time, it will display the products and core competitiveness of "international parity fashion" through supporting activities such as product show and brand Investment Summit.

"In simple terms," parity fashion "is to let fashion no longer be high above, so that people can easily enjoy more fashion.

In the current environment of consumer market and consumer confidence under the influence of financial crisis, the international parity fashion can better reflect its advantages, because its essence is to let consumers get international fashion products with lower pay, which can well solve the contradiction between the current purchasing power of consumers and the demand of fashion.

In addition, the effect decides everything. It has been proved that CHIC participated in the development of CC&DD brand in China in 2008. It helped CC&DD brand develop very well in 2008.

Therefore, according to the brand development strategy and planning, the enterprise executives decided to make good use of the CHIC platform to create greater benefits, so as to promote the brand to develop faster.

Besides, Bosideng, YOUNGOR and other industries leading enterprises have also expressed their deep cooperation with CHIC in order to find the perfect combination of market and brand, and make good use of CHIC to provide resources for enterprises and seek greater development.

"I hope CHIC can develop into a banner of the global fashion industry."

This is the common aspiration of all Chinese costumes.