Spring Clothes Meet Awkward Summer Wear, Sale 40%

In recent days, many street shoppers will find bright coloured, cool sleeves and shorts and short skirts become the highlight of the street.

　　由于今年春季气候的“不靠谱”，气候似乎直接从冬天来到夏天，导致山东省烟台市各大商场的春季服装没有迎来旺销便进入促销行列，夏装则直接迎来了销售旺季。

"Awkward" spring clothes: unsold and then off shelves

"In the morning, we recovered the last batch of small jackets, long sleeved shirts and other spring clothes on the shelves."

This morning, Ms. Xin, a salesperson in a brand District of a shopping mall in the city, said that after the summer wear went on sale, spring clothes began to be promoted gradually. Therefore, there were originally two shelves for discount sale of spring clothes.

However, after the May 1, the citizens who came to the streets were rushing to the summer wear, so the only two shelves of spring clothes were also put into the warehouse, giving way to summer wear.

"Spring sales this year are shorter than in previous years, and there are a lot of backlogs in the counters.

But now is the best time to sell summer clothes, so use all shelves to sell summer clothes. These spring clothes are put away first and then sold in autumn.

Ms. Xin said.

"The temperature is always low, customers wear winter clothes shopping, they all think that spring clothes can't be worn, so most people are shopping around and buying very little."

A brand clothing agent Li general said, the season merchandise not only the discount rate is low and the profit is high, in March and April this year is the spring clothing sale important period.

However, this year, affected by the cold spring, sales of spring clothing of various brands have been declining.

Compared with previous years, spring sales were nearly 30% less this year.

 　　   夏装俏销：销量长四成

Compared with the "four shifts" of the four seasons shopping mall, Liu Nan, a clothing store in the city, is more prescient.

Liu Nan has opened a clothing store for 4 years, knowing that the climate in Yantai is short in spring and short in sales in spring.

So this year after she went to the field to buy goods, she directly crossed the spring dress and entered the early summer clothing.

However, this spring, although Liu Nan freed from the distress of spring loading, but after that year, on the eve of May 1, she was also faced with the embarrassment of selling summer clothes.

"Until the end of April, the weather changed all the time, but it didn't warm up.

Many customers have no incentive to buy spring clothes, let alone sell all summer wear in my shop. "

In recent days, as the temperature continues to rise, allowing consumers to experience the feeling of summer, summer shopping in all stores also usher in the selling season.

"All summer short sleeved T-shirts and skirts are sold very well.

Especially in the past weekend, people's traffic and sales volume were about 40% higher than before.

Liu Nan said that the summer clothing that he had entered in three or four months ago sold more than half of it in less than half a month, and now he plans to go into a batch of new products.