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The Strategic Layout Of Shoe Industry And National Strategy Is Advancing Into The Western Part Of The Country.

2010/9/8 10:49:00 70

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Marketing Of Shoes Enterprises

September 8th, September 4th.

CBA

Sports equipment Shanxi Shaanxi area 2011

Marketing

The conference will be held at Xi'an Qujiang International Convention and Exhibition Center.

At the meeting, CBA brand operation Shang Guohui (China) Limited donated basketball infrastructure equipment to Shaanxi Sports Bureau, and the two sides signed a strategic cooperation agreement.

It is reported that on the same day, the head of the State Sports General Administration and the Shaanxi Sports Bureau also visited the CBA brand exhibition hall of the B4 Hall of the exhibition center.

It is understood that the company has entered into a strategic partnership with China Basketball Association since 2001 and operates CBA

brand

Since then, it has established the operation mode of talent operation, resource operation and industrial operation, and has developed into one of China's sporting goods industry giants.

"Our wish is that no matter where our marketing is, we will do the basketball infrastructure."

Guo Guo, President of Guo Hui, said.

It is reported that the Shaanxi market is the core of CBA northwest area.

market

One of the neighboring markets in Shanxi is the hinterland of China as a whole. The two major markets are the strategic layout of the CBA brand in the era of China's sports industrialization.

Guo Hui president Ding Guo Si said that the CBA brought to the Shaanxi market is not only resources support, but more importantly, a strong market miracle and strong business operation mode, and also represents the brand honor of the national basketball cause.

It is reported that as early as 2007, CBA operation headquarters strategic layout of the Shanxi market, more than 2 years, the Shanxi market has developed to today's regional market first.

CBA Shanxi team, by virtue of its overall strength, advanced management concept and extensive network resources, has quickly constructed the main body of market management in Shanxi market.

This provides strong support for CBA's entry into the Shaanxi market and strategic layout of the western region.

Lin Jinzhang, vice president of Guo Hui, said that the coordinated operation of two or even more regional markets, on the one hand, from the accumulation of experience in the operation mode, can avoid the detours, and can quickly lead the terminal operators to establish effective management systems. On the other hand, in resource operation, the original resource chain can be adjusted in an orderly way according to the actual situation of the new market, and the resource system of supporting a new market system operation can be quickly constructed.

Shanxi and Shaanxi's two major provinces constitute the core market chain of the CBA brand inland market.

It is reported that in the brand management strategy plan from CBA2010 to 2012, CBA's strategic support for the construction and development strategy of the core market is to devote 80% of the channel resources.

2010, CBA will build the overall market scale through the construction of the main body of market operation. In the two years of 2011 and 2012, we will strengthen the shaping and upgrading of terminal profit margin.

This coincides with the construction and development steps of the Shaanxi market.

I believe that with the rapid rise of China's sports industry, CBA's strategic move will push forward the brand development of CBA to a new development process.