Misunderstandings Of Agents

The lower the price of the product, the more competitive it is.

Today, the paint market has gradually matured, and the result of market maturity will inevitably lead to the phenomenon of product homogenization. 2005 in the past few years, after a big baptism in the paint industry, the market competition has shifted from price competition to quality and brand competition. In the case of market raw material prices are basically transparent, simple pursuit of low-priced products is fundamentally contrary to the direction of market operation.

The more the franchisees, the better the brand.

Borrowed from a predecessor of the building materials industry, the intensity of market competition is not what we can imagine. The support of manufacturers is very important for franchisees. Many franchisees, manufacturers may take care of one thing or another, resulting in management confusion, let alone support, and even such a situation: manufacturers of the franchisees put forward the opinions and problems of the deaf, the franchisee problem can not be solved in a timely and effective manner.

Profit is nothing but profit.

There is no denying that some businesses are mercenary and blindly want to chase. profit Maximizing, so it's smart. Use All kinds of illegal means Deception Consumers raise prices, covert consumption and opaque charges, which make consumers consume unfairly. With the gradual maturity of the industry market, this dishonest behavior will eventually be seen by more and more rational consumers. Such a dishonest businessman will eventually be abandoned by the orderly and orderly market.

Find a good store = find a market.

Some franchisees consider themselves to have a good store with good location, and they can get rich returns by joining a brand at will. This "only section" theory of business strategy is undoubtedly ridiculous. In today's fierce market competition, there is no lack of strong marketing support and lack of scientific marketing guidance. Franchisees will undoubtedly have difficulties in developing the market. In fact, a lot of training is given to franchisees, from the basic quality of employees to brand promotion guidance, and professional sales knowledge training is the premise of obtaining benefits. Franchisees can get such training, which is conducive to improving the loyalty and sales level of franchisees.

Brand is not known.

As a developing small and medium-sized coating enterprise, the problem is quite interesting. Let's try to answer this question with three points, three points disdain, three points embarrassment and a helpless attitude. A problem often faced by small and medium-sized enterprises is that the market is mature. How can we find our place in the tide of the industry? Or the formal situation can not give the dealer any confidence. No wonder Xiao Shenyang came to the stage and asked, "why is this?"

Perhaps it is because the lacquer itself is not a big company, so we have the advantage of being small and medium-sized enterprises themselves. The so-called small boat good turn around, our own policy flexibility is our market tool, a way of operation in a region may be appropriate, another area may not be acclimatized; how to avoid manufacturers to cut across the board and unable to make targeted professional services, how to avoid the loose relationship between manufacturers and distributors, lack of trust and other issues, these are not the advantages of our small and medium enterprises?