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Lining Closed Shop Indicates The End Of Improving Performance?

2011/1/3 17:47:00 103

As early as a few years ago, the major sports brands launched a vigorous battle for terminal resources to snatch. Especially in the 08 or 09 years, with the establishment of Olympic Games and Asian Games and other sports events, a hot national sports craze has further led to the opening up of the major shoe companies.

According to statistics,

Lining

In 2009, there were 7 billion 700 million sales, 7249 stores, 1 million 60 thousand yuan per store, 1 million 800 thousand yuan, and 6 billion 300 million in 2008, 6048 of the stores, and 1 billion 60 million yuan for the newly added stores.

More business growth comes from new stores.

At present, there are 7052 stores in Anta, 6579 in XTEP, 6927 in 361, and 6796 in PEAK, all of which are similar to Lining.

But Lining was oversold because of poor traditional sales, and the market value evaporated 4 billion 500 million Hong Kong dollars in a short time.

Lining also made a decision to increase the wholesale discount 2-3% plan and close 500-600 bad shops.

Does this mean that the extensive mode of grabbing the terminal to win the performance has come to an end?

As is known to all, soaring property prices in recent years have led to a series of improvements in operating rents, on the other hand.

Cotton yarn

Plastic cement

The number of raw materials, such as raw materials, increased by several times, and staff salaries increased by about 10%. A large number of operating costs increased depending on the number of single shop opening. The end result was only an increase in the number of profits and a gradual depletion of profits.

It's a poor road.

Compared with domestic brands, the sales of international brands Nike and Adidas are almost the same as those of Lining, while the number of shops is nearly 20%, while the profit margin is about 20 - 30%.