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Respect Employees To Be Responsible For Products.

2011/6/16 11:29:00 27

The Respectful Member Is Responsible For The Product.

From CCTV "3. 15" exposure of Kumho tire quality hidden danger, to May Kumho tire "confession", and then to June, Kumho employees in Changchun stop work.

In just three months, Kumho tires frequently appeared at the rate of a big problem every month.

What led to it?

Kumho

Frequent problems?

From the initial hidden danger of quality to the amazing performance from top to bottom, we can only point out that the root of the enterprise is skew.

Quality comes from respect for life.

Kumho tires do not have enough respect for China's tire users, nor do they have enough respect for Chinese employees.

This is the most fatal and unacceptable mistake.

Employees have no sense of belonging, no enterprises.

Sense of honor

It will affect their sense of responsibility.

Reflected on Kumho tires, is directly affecting the quality of tires.

A small story can prove this.

When reporters slipped into Kumho tire factory in Changchun, the news of the shutdown was surprisingly easy.

Not only did the staff readily interview the reporters, but also the responsible persons in charge of China explained the situation in detail.

Reporters carefully prepared "curve inquiring" measures are useless.

Kumho tires do not attach importance to all Chinese employees.

Bottom employee

Wages were low, and Chinese managers rose to the top of the division.

What is even more astonishing is that very few Chinese employees can take up positions in the middle level, and four years' failure to qualify is normal.

South Korea, which does not understand China's national conditions, firmly holds positions in the central and upper levels of China.

In contrast, other Chinese tire enterprises, such as Huang Yuan, President of Goodyear tire China, are Chinese, and vice president of Goodyear global tire and President of Asia Pacific region are also Chinese.

These enterprises are rarely involved in such quality abyss.

As a Chinese market share tire company, what about Kumho tires?

Giving up the Chinese market is out of the question.

Slow adjustment will only miss the opportunity.

In the short three months, many positions of Kumho tires have been lost.

In the vehicle matching market, many partners turned to other competitors, such as SAIC GM Wuling originally planned to purchase Kumho tire related products, and recently decided to choose other competitive brand tires.

In the aftermarket, Kumho tires have not received orders from dealers in recent months.

It is understood that dealers are only digesting the previous inventory.

In June of this year, Kumho tires set the target of after-sale tires to zero, that is, no after-sales targets were set.

Last year, Kumho tire aftermarket sold more than 40 monthly sales volume.

It is understood that Kumho tire headquarters has determined to win back to Chinese consumers.

Before that, Kumho tires need more respect for their employees and win back their employees' hearts.