BELLE Online Shoes City Confirmed That It Was Invested By &Nbsp, And The Management Team Was Exposed For The First Time.

July 16th, Excellent purchase network Shanghai shoe city officially confirmed today that it has received hundreds of millions of dollars in investment, mainly from the traditional footwear giant Belle International Holdings Ltd. BELLE International). BELLE online shoe city said: as an independent location of B2C website, excellent purchase online shoe city will start business cooperation with normal international business principles.

In addition, the core management team of the online shopping mall has also been exposed for the first time. The website CEO is appointed by Zhang Xuejun, the former vice president of BELLE international. Zhang Xiaojun, vice president of the original Vic, will be the COO of the online shopping mall, and vice president Xu Lei of the former Jingdong mall will be the CMO of the online shopping mall.

　 Confirmed by BELLE Investment

There has been rumor in the bookstore that after two years of electronic commerce trial, BELLE international will dig deep in the electricity market this year or invest in the creation of an independent e-commerce platform, the online shopping mall.

The official of the marketing department of the online shopping mall, officially confirmed the news, but did not announce the specific amount.

CEO Zhang Xuejun, an online shoe city, said: "BELLE international has always been very concerned about the development of e-commerce. Both sides hope to make a difference in this emerging field. The online shopping mall with independent positioning will be a good combination of traditional industries and the internet background."

Su Huiyan, an e-commerce analyst at ARI, said: "as a traditional footwear enterprise, BELLE international has a strong industrial chain control power. Although BELLE international has tasted the sweetness of e-commerce, we must balance the online and offline businesses. It is estimated that the independent e-business platform of the investment will buy the online shoe city by attracting the users by offering BELLE products exclusively for the product.

Management team exposure for the first time

The best buy online shoe city also disclosed the management structure of the company for the first time today: the CEO Office of BELLE online, Zhang Xuejun, vice president of BELLE, vice president of COO, chief executive officer, and Xu Lei, former vice president of Jingdong mall, served as CMO (Chief Marketing Officer).

CEO Zhang Xuejun, an online shoe city, said: "the Internet business needs an independent internet background, gene and culture." excellent shoe online "has absorbed diversified organizational structure in terms of its members. The Internet gene on the team is also one of the reasons why BELLE international focuses on buying online shoe city. The integration of traditional industrial factors and Internet backgrounds will become an important direction for the development of B2C industry in the future.

In view of the cooperation mode of BELLE international and the online shopping mall, and the future development of the online shopping mall, Zhang Xuejun said: "the online shopping mall is an independent e-commerce platform. It will take the open, cooperative and win-win business philosophy to treat every partner. Gifted online shoe city and BELLE international, one of the investors, will start business contacts based on the normal business cooperation rules. The online shopping mall will also cooperate with other brand products on the basis of distributing BELLE's series of brand products, and constantly enrich the products category of shoe city products on the excellent purchase network.