When The Temperature Drops, The Clothes Are Beautiful&Nbsp; Haining Leather City Advocates Explicit Discount This Year

In recent days, the temperature in various places has dropped sharply, and many citizens have begun to buy new clothes for themselves. Haining China Leather City has become more popular recently. Every day, there are self driving people from cities around the Yangtze River Delta leather clothing Fluffy furs and exquisite sheepskin gloves have become hot sellers for self driving passengers.

At the end of last week, with the temperature dropping, the traffic and pedestrian flow of Haining Leather City reached a new high this winter. Self driving tourists in Shanghai account for more than 40% of the total number. The News Evening News Car Club also drove to experience a leather clothing self driving tour.

On site shopping, busy bargaining

In the past weekend, the average temperature in Haining was lower than 5 ℃, and the cold aggravated people's shopping Enthusiasm. At about 12:00 on Sunday, in the fur square, you can see three or five groups of consumers shopping in the store. Since almost all stores now have card service, the queue in front of the ATM in the previous two years has disappeared.

Because there are too many customers, many stores have put up signs of explicit discounts. For example, in the local traditional brand "Snow Leopard" Leather In the store, customers choose clothes to pay the bill, and the discount is 30% off. According to the 30% discount, the price of a winter leather jacket with "real leather, quality assurance" is about 2000 yuan, which is much cheaper than the price of 6000 yuan or 7000 yuan in the mall.

In addition to offering discount stores, bargaining has obviously become a skill when shopping for other stores' leather clothes. "I fell in love with a thin leather dress for women's spring clothing. The boss originally asked for more than 3000 yuan, but I only offered 12 yuan. After a lot of hard work, the boss changed his mind to 17 yuan, and finally I bargained for 15 yuan." A self driving passenger in Jiangsu taught the reporter the "secret" of bargaining: consumers can generally make a counter-offer based on one third of the price listed by the merchant, and the final transaction price, It can also be combined with factors such as "whether it is the current season" to properly "fight". If you are lucky, you can get 25% off, and generally not more than 40% off the list price.

"It's a pleasure to visit here. I went to the shopping mall long before I came to see the styles and prices, and then visited here. After shopping around, I negotiated the price according to my own psychological price, and felt very successful after buying," said a consumer from Shanghai.

Fur is hot, and civilian routes are indispensable

Zha Jialin, deputy general manager of Haining China Leather City, told reporters that the market peak season came relatively late this year because of the late cold. However, as Haining furs are all in the "front store and back factory" mode, the preferential price is very attractive. As soon as the temperature drops and demand rises, the "peak season" will arrive immediately.

It is worth mentioning that Haining has also done a lot of work in the development of leather products in recent years. "In Europe, fur is absolutely a noble and luxurious consumption. After the financial crisis, European fur design continued to use a single classic noble line, which doomed fur not to become a commodity that can be consumed by the working class." But over the years, through sufficient market research, Haining Leather City has taken a civilian and leisure line of fur, so it has cultivated a stable consumer market.

Of course, compared with last year, the price of fur clothing has increased to varying degrees, mainly due to the rise in mink prices. According to the statistics of China Fur Information Network, compared with the statistics of November 2 last year and November 5 this year, the price of raw fur of the largest American short haired male mink has risen from 430 yuan to 450 yuan/piece last year to 520 yuan to 560 yuan/piece this year. The price of raw skin of Jinzhou Sable and Male Sable of the same specification has risen from 340 yuan to 360 yuan per piece last year to 400 yuan to 420 yuan per piece.

However, with the general rise in prices, the fur consumption in China continues to rise. Data from China Leather Association shows that since last year, more than half of the world's fur has been consumed in China. Toben Nielsen, CEO of Copenhagen Fur Auction House, Denmark, one of the world's largest fur auction houses, made it clear that at present China has accounted for more than half of the global fur trade, with the global annual output of 2.5 million pieces of fur and China's consumption of 1.5 million pieces.

The road signs are "refreshing" when driving by oneself

Last weekend, the Evening News Car Club drove to Haining for a visit. At 10 am, we entered the Shanghai Hangzhou Expressway, and there were many vehicles on the way. After driving into Jiaxing, signs for Haining Leather City will appear on both sides of the road. At the Wangdian exit toll booth, each window is marked with the words "After turning right at the exit, go straight for 17km to Haining Leather City", which can be clearly seen by the driver. On the way after that, it is indeed a straight line. Occasionally, there is a fork in the road. As long as you pay attention to the signs, you can go straight to Haining Leather City according to the direction you are pointing.

At about 11 noon, the car club arrived in Haining. However, in the underground garage of Haining Leather City and its surrounding parking lots, private cars and tourist buses with license plates from all over the country have occupied them, and some private cars arriving late have to park on the side roads. According to the administrator coordinating on the side, similar situations occur almost every weekend.

"In Haining Leather City, the retail volume has accounted for more than half, among which self driving tourists have made great contributions."

Ding Haizhong, marketing manager of Haining China Leather City, told reporters that Haining Leather City is becoming a unique tourism resource, attracting self driving drivers from Shanghai and other surrounding cities. In order to thank the majority of self driving tourists, Haining Leather City will hold some activities for self driving owners from time to time. Interested consumers may wish to do "homework" in advance before going to Haining to learn about the latest activities, commodity types and prices.