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Tongxiang Enterprises Build Up Regional Brand Of Home Textiles

2011/12/23 20:23:00 14

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Tongxiang Baotuan Home Textile Brand

Tongxiang City, Zhejiang

Silk quilt

Chen Zhengyi, chairman of the industry association and chairman of the home textile company, visited China recently.

Home Textile Network

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China's home textile network deputy general manager Yue Jun and other relevant personnel and General Chen,

Electronic Commerce

And the development of silk industry has been exchanged.

President Chen first summed up the work of Tongxiang Silk Industry Association in the past year. In 2011, Tongxiang Silk Association launched a series of activities of silk shackle and heavy quality rectification, such as opening special lectures, inviting experts to lecture for enterprises, and actively invited technicians from the state quality and Technical Supervision Bureau to inspect and inspect the quality of Tongxiang silk quilts, and the Association issued industry self-discipline proposals to the industry.

President Chen told China's home textile network reporter that through the joint efforts of the association and the enterprise for a year, Tongxiang silk has been greatly improved in the consumer's reputation.

In 2011, Tongxiang was awarded the title of "China's largest silk production base" and was also awarded the title of "China's famous silk town".

In recent years, silk market

Sales volume

The price is increasing year by year, and the price of the silk products is increasing year by year. With the gradual expansion of the market, the enterprises producing silk products are also increasing year by year.

In the past, only 3 Chau and 40 silk producing enterprises were concentrated in Tongxiang. Now Tongxiang has reached more than 200 silk producing enterprises, and this data may surpass.

This is a good trend for the development of the silk industry, because with the increase of the number of production enterprises and the increase of competition, the quality of silk quilts has also been obtained.

Promote

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However, it is precisely because of the drive of interest that silk is mixed up by the market, and adulteration makes it uncommon.

In order to standardize the industry behavior, Tongxiang Silk Association adopted many measures in 2011 to change this situation.

Finally, President Chen said, 2012 Tongxiang Silk Association will continue to do a good job of self-discipline and regulate existing industries as well as protect the industries left by ancestors.

President Chen finally revealed that the Tongxiang silk industry association is ready to register in 2012.

region

Trademark, good regional brand.

Sign

In the face of the new situation, we must develop in a more new way.