2011 Economic Operation Of China'S Textile Machinery Industry

Data analysis:

According to the statistics of 676 textile machinery enterprises by the National Bureau of Statistics, from January to September 2011, the total industrial output value of the textile machinery industry was 77.488 billion yuan, with a year-on-year growth of 28.48%; The industrial sales value was 75.226 billion yuan, up 28.29% year on year; The production and sales rate was 97.08%, and the textile machinery industry realized a sales revenue of 76.212 billion yuan, up 28.36% year on year; From January to September, the per capita product sales revenue of the textile machinery industry was 575100 yuan, up 20.89% year on year. The main business income of Jiangsu, Shandong and Zhejiang provinces was 22.781 billion yuan, 18.349 billion yuan and 9.337 billion yuan respectively, accounting for 66.22% of the national total.

Reporters' comments:

In the first three quarters of this year, the textile industry suffered from financial constraints policy The impact of fluctuations in cotton prices and cotton prices has not been fully reflected in the sales of textile machinery products. The sales of most enterprises continue the good momentum of last year.

The reason why the market sales of the textile machinery industry can maintain a strong growth momentum is that in recent years, textile enterprises have continuously increased their efforts to adjust the product structure, and are trapped in the rise of labor costs. There is a strong demand for automation, continuity, high-speed, intelligence and the renovation of large capacity textile machinery equipment. The blowing carding unit, compact spinning, spinning frame long car with collective doffing, warp knitting machine, etc., whose sales have increased significantly since this year, all reflect the above characteristics and advantages, and can fully meet the needs of the textile industry to transform from labor-intensive to technology intensive. Second, because the supply of textile machinery products fell short of demand last year, orders were carried forward to this year. So, a lot Textile machinery Most of the products sold by the enterprise in the first half of the year fulfilled the contract orders of last year. In addition, there are some hot sales of textile machinery products this year, which are directly related to the volatility of cotton prices this year. The decline of cotton prices has made many cotton textile enterprises dare not buy cotton and change to chemical fiber and viscose projects. The sales of chemical filament, staple and texturing machine in the first three quarters of this year all showed a year-on-year upward trend. However, in the first half of this year, the sales of several types of textile machinery equipment were also unsatisfactory, especially printing and dyeing equipment. Due to the impact of cotton price fluctuation, power shortage, increasingly strict environmental protection requirements and tight monetary policy, the operating rate of printing and dyeing enterprises has continued to decline, and the purchasing power of equipment has significantly weakened.

Although in the first three quarters of this year, the production and marketing situation of the textile machinery industry was good, and the orders were sufficient, due to the impact of the national monetary tightening policy, from the second half of this year, the phenomenon of textile enterprises delayed picking up goods occasionally occurred, especially after October, the situation became more serious, and the new orders of textile machinery enterprises decreased significantly. Therefore, the actual situation of textile machinery enterprises at present is quite different from the data of the National Bureau of Statistics in the first three quarters.

Corporate view:

China Hengtian Group Co., Ltd.:

The textile machinery market ran well in the first three quarters of this year, and the enterprises under the Hengtian Group had sufficient orders in hand, but customers often delayed picking up goods. Especially after October, new orders suddenly decreased, which lasted until the fourth quarter. Now it seems that there will be little change in the first quarter or even the first half of next year. I believe that the changes in the textile machinery market are a normal reflection of the ups and downs of the global macro-economy. The market needs adjustment. For enterprises, they must take the initiative to adapt and find a way out for development. The measure of Hengtian Company is to strengthen research and development in technology, produce more efficient textile machinery products, and at the same time Vision We will continue to expand overseas markets.

Guan Zhuo, Deputy General Manager of Jiangsu Niupai Textile Machinery Co., Ltd.:

Our company continued the good momentum of production and sales last year in the first three quarters of this year, but it has obviously fallen back from the fourth quarter, which makes us feel very uneasy now. The textile machinery industry has seen another cold winter, and the impact seems as fierce as 2008. The global economic situation continues to be unstable. It should be said that the financial crisis has never been fundamentally resolved. At present, coupled with the spread of the European debt crisis, the textile industry has become the first industry to bear the brunt of the impact. Since this year, the domestic financial policy of tightening monetary policy has also made the textile industry, which is dominated by small and medium-sized enterprises, difficult. After December, although the financial policy has been loosened, there will be no fundamental change. As a textile machinery enterprise, we should make full use of the opportunity of this downturn. On the one hand, we need to reposition our products, and on the other hand, we need to refine our products and create brands.

Jiangsu Hongyuan Textile Machinery Co., Ltd.:

In the first three quarters of this year, the sales of texturing machines and roving machines produced by our company were very good, and we have completed the tasks of the whole year. However, fluctuations in the market also have an impact on us. For example, since the second half of the year, there has been a delay in picking up goods. Since the beginning of the fourth quarter, orders have decreased significantly compared with last year. I believe that the downward trend of industry investment is inevitable. It is also normal for the market to fluctuate. We need to adjust our mentality and actively respond. In the future, the market demand for products will certainly be different from that of today, and textile enterprises will need more energy-saving, efficient and modular textile machinery products. We can make full use of this buffer period to further improve and improve existing products and prepare for the next round of market recovery.

Song Hesong, General Manager of Science and Technology Application Engineering Co., Ltd. Song Risheng:

This year, the company's orders, exports, output value, sales and profits increased significantly year on year, which is mainly due to our increased investment in research and development, improvement and optimization of existing products, and acceleration of new product development; The company visited old customers, and many old customers added orders; Strengthen the development of new markets, and the products have been unanimously recognized by new and old customers.

Affected by the operating situation of the textile industry, the textile industry may continue to be weak in 2012, which is a challenge for us. However, there are still many gaps and demand points in the market that need further exploration. Next year, we will increase the development of new markets, provide more high-quality services to old customers, increase investment in new product research and development, improve and improve old models, improve product quality and production efficiency, improve our brand value by designing excellent models, strengthen internal management, and strictly control quality We believe that our sales will achieve more brilliant results next year.

Cui Guisheng, Chairman of Tonghe Textile Machinery Manufacturing Co., Ltd.:

Compared with 2010, the output value of Tonghe Company in 2011 increased by 32%, and the sales exceeded 300 million yuan, 30% more than 2010. It was the highest annual sales of Tonghe Company in 12 years, and the profit increased by 10% compared with 2010.

On the one hand, the company's business growth in 2011 benefited from the key support for key textile machinery components and high-end textile machinery equipment in the "12th Five Year Plan", on the other hand, the company strengthened its internal management.

In the first half of 2011, the company's roller, cradle and compact spinning products are steadily rising, and continue to maintain the advantages of output and sales. Since June, the company's orders for rollers and cradle have declined, but the orders for compact spinning products have continued to rise and doubled. The monthly orders for compact spinning have reached 200000 spindles, which has driven the sales of rollers and cradle.

Xu Ping, General Manager of Changde Textile Machinery Co., Ltd.:

This year, our company has sold more than 3.3 million sets of cradles and sold more than 3.3 million pieces on the market. Both spring and pneumatic cradles have shown a good production and sales situation. Warp knitting machine equipment has also signed a large number of order contracts, and the orders have been scheduled to the end of 2012.

This year's sales performance of warp knitting machines is mainly due to internal and external factors. The external aspect mainly lies in the increasing demand for warp knitted fabrics in domestic and foreign markets; The warp knitting industry in Europe, America, Japan and other developed countries has rapidly transferred to developing countries, especially in China. The internal factors are mainly that the company is in the leading position in the domestic warp knitting machine manufacturing industry and has brand advantages. Warp knitting machines are energy-saving, environmentally friendly, efficient, with good cost performance, complete varieties, and can meet the differentiated needs of different users at the high and middle end.

The role of national regulatory policies in the real economy is obvious. In particular, due to the impact of monetary tightening, the downstream textile enterprises are short of funds, the operating rate is insufficient, and the progress of technical transformation projects is slowed down, which has a certain inhibitory effect on the demand of our company's cradle market and the slowdown of warp knitting machine customers' lifting speed.

Profit: weak price rise, poor earnings of enterprises

Data analysis:

From January to September 2011, the textile machinery industry realized a total profit of 4.847 billion yuan, up 34.15% year on year; The loss of loss making enterprises was 172 million yuan, down 11.08% year on year; The loss area was 10.65%, with a year-on-year increase of 2.37 percentage points; The per capita profit was 36764.90 yuan/person, up 27.97% year on year. Among them, the total profits of Jiangsu, Shandong and Zhejiang were 1.731 billion yuan, 927 million yuan and 755 million yuan respectively, accounting for 70.42% of the total profits of the national textile machinery industry.

Reporters' comments:

This year, the total profit of the textile machinery industry increased by 34.15% year on year, which is directly related to the growth of sales, and does not mean that the enterprise has good benefits. From the actual situation, most enterprises, especially cotton spinning equipment production enterprises, are actually productive but not productive, and some enterprises even lose money.

From last year to this year, the domestic CPI index continued to rise cost The prices of machinery materials, coal, electricity and oil transportation have all gone up, while the textile machinery products alone stick to the originally low prices. In fact, textile machinery enterprises do not want to raise prices. At the beginning of this year, when textile machinery enterprises had too many orders to do, they also discussed to raise prices collectively. However, as the textile market turned from warm to cold, the matter of raising prices was temporarily shelved. In fact, even if the textile market is still as hot as last year, the price increase of textile machinery products has not been achieved. Homogeneous competition is one of the main reasons why the price of textile machinery products cannot rise. In China, there are at least twenty or thirty enterprises producing the same kind of textile machinery products, and most of the products produced by these enterprises are similar and lack personality. In order to expand their market share as much as possible, textile machinery enterprises not only do not increase prices but also reduce prices. As a result, the profit space of textile machinery enterprises is constantly squeezed, and the profit margin even drops to below 5%, far below the average level of the machinery manufacturing industry.

It is an old problem that makes the whole industry feel heartache. Now it seems that it is obviously very difficult and passive to earn more profits by reducing costs; The active approach should be to follow the trend of textile development and develop and produce equipment with high efficiency, energy saving and automation required by textile enterprises. The reason why the price of automatic winders of Qingdao textile machinery can rise by 20% is that there is only one domestic automatic winder that has mature technology and can form batch production, and they have reason to control the price.

Corporate view:

Wang Lanxi, General Manager of Jinan Tianqi Special Flat Belt Co., Ltd.:

In the first half of this year, there were sufficient orders for textile equipment, and the supply of products fell short of demand. However, since the second half of this year, especially in September, the shutdown and semi shutdown of textile enterprises were very obvious. The shutdown rate of water jet looms reached more than 50%, and the sequelae of the economic crisis gradually began to emerge. Of course, there are also many highlights in the market since this year, such as filament double twister and air jet loom, which also drive the sales of corresponding equipment. In fact, no matter how the market changes, textile machinery enterprises should focus on quality based on their main business. It takes a long time to improve the brand awareness of Made in China. The flat belts produced by our company rank among the top three in the world in terms of scale and quality, and have been allocated to Murata's automatic winder, but our brand is not marked on other people's equipment. Therefore, it is by no means our goal only to increase sales. We need to build a brand, so that the added value of our products can be increased and profits can grow.

Ye Wen, General Manager of Hangzhou Textile Machinery Co., Ltd.:

Our company's sales of silk reeling machines this year are basically the same as last year. I have three words about the overall feeling of the textile machinery market this year: "The data is good, but I feel bad; the sales are good, but the benefits are bad; the current situation is good, but the trend is bad."

The sales of textile machinery products completely depend on the market situation of upstream enterprises. Last year, the price of raw silk rose from 200000 yuan/ton to 400000 yuan/ton. Silk enterprises made money and equipment sales increased accordingly; This year, the raw materials fell again and again, and silk enterprises began to lose money. Now, it seems that the profit of an enterprise has little to do with what kind of products it produces, but depends on whether the time for you to buy raw materials is appropriate. This year, the price of raw silk has gone down all the way. Although our company's orders are full by the first half of next year, I am not sure how long this situation can last.

Chen Guozhen, Marketing Director of Guangdong Fengkai Machinery Co., Ltd.:

The ex factory sales price of the company's main products remained the same as that of last year, with some profit reduce The profit margin is about 5%, lower than the same period last year. This year, the production capacity of the enterprise has increased by more than 10% compared with that of last year, and the overall production and operation of the enterprise is in good condition. At present, the main problems in production and operation are insufficient demand in the international market, insufficient demand in the domestic market, and sharp fluctuations in raw material prices. However, the order volume of the enterprise is basically consistent with the production capacity, and the future intention order is relatively ideal.

Export: the number has increased, and the profit level is low

Data:

From January to September 2011, China's textile machinery export reached 1.652 billion US dollars, up 33.04% year on year. The export volume of knitting machinery was 480 million US dollars, with a year-on-year growth of 35.95%. The growth rate dropped by 12.15 points compared with the first half of the year, accounting for 29.06%. It still ranked first, followed by auxiliary devices and spare parts, printing and dyeing and finishing machinery, spinning machinery, chemical fiber machinery, looms, nonwovens machinery and weaving preparation machinery. From January to September, China exported textile machinery products to 165 countries and regions. Among them, India, Japan, Bangladesh, Indonesia and Pakistan accounted for 50.16% of the total export volume.

Reporters' comments:

At present, the main export market of China's textile machinery products is still concentrated in the Southeast Asian market. In the first three quarters of this year, the textile machinery products exported to India, Japan, Bangladesh, Indonesia, Pakistan and other five countries accounted for 50% of the total textile machinery exports. Against the backdrop of unstable global economy, the demand of these markets is not satisfactory. Therefore, under such circumstances, it is not easy for China's textile machinery export to maintain a growth rate of 33%. On the one hand, the manufacturing level of domestic textile machinery has been continuously improved in recent years, and cotton spinning, chemical fiber and other equipment have strong competitiveness in cost performance. Second, foreign advanced textile machinery manufacturers have invested and built factories in China, which has made the technical level of dyeing finishing and knitting machinery, which has been relatively weak for a long time in China, improve by leaps and bounds, and the export of products shows a trend of rapid growth, which also enriches the types of export products of China's textile machinery industry. Third, the international supporting capacity of China's textile machinery products has been continuously enhanced, which can be seen from the annual growth of the export of auxiliary devices and spare parts. The auxiliary devices and spare parts produced by domestic enterprises are not only exported to foreign textile enterprises, but also some famous international textile machinery manufacturers purchase Chinese spare parts for their main machines.

In the first three quarters, another important reason for the sharp increase in China's textile machinery export is the increase in product prices. Nevertheless, the export price of China's textile machinery products is generally low. At present, the average profit rate of China's export textile machinery products is only 2%~3%, while that of European enterprises is between 8%~15%. The result of low price is to squeeze out the after-sales service of products and the R&D expenses of enterprises, which not only makes enterprises less profitable, but also directly affects the improvement of China's textile machinery product level. From the perspective of development, enterprises should take a long-term view, and ultimately rely on comprehensive competitiveness such as cost, quality and innovation ability to win the market.

Corporate view:

Wu Xiuhua, Deputy General Manager of China Textile Machinery and Technology Import and Export Co., Ltd.:

This year, the overall export situation of CTMTC was stable, and the export of textile machinery was about 150 million dollars. The biggest highlight of this year is that 1000 sets of jet looms have been exported to Indonesia, and 300 sets have been shipped.

The situation of the whole international textile market this year is similar to that of the domestic market. In particular, the main export markets of textile machinery, India, Vietnam, Indonesia, Pakistan and other countries, have slowed down their investment due to the sluggish European market. In addition, with the continuous appreciation of the RMB in the first half of this year, we have been very cautious in receiving orders in May and June. If we deliver before the end of December, we will basically give up next year's delivery. With the outbreak of the European debt crisis, most enterprises are in a wait-and-see state for orders next year. Therefore, the export situation next year will be more severe.

Chen Guozhen, Marketing Director of Guangdong Fengkai Machinery Co., Ltd.:

The main business income of the company this year is the same as that of the same period last year. We expect that the situation will be basically the same next year and this year.

Although the company's orders decreased this year compared with last year, the number of foreign orders increased by about 10%. According to the current feedback information, we expect that the company's foreign orders will still increase next year. This year, Fengkai's export sales value accounted for 8%, a slight increase over last year.

Yang Chongming, Chairman of Chongqing Jinmao Textile Equipment Co., Ltd.:

By the end of November this year, compared with the same period last year, the total industrial output value of Golden Cat had increased by 54.42%, the industrial added value had increased by 38.12%, and the return of sales funds had increased by 55.11%. At the same time, the total profit, total export value, and taxes paid by Golden Cat had all increased significantly compared with the same period last year. This is the best result our company has achieved in recent years.

The world economic recession caused by the debt crisis in Europe and the United States short-term It is impossible to reverse within China. In addition, due to a series of adverse factors in China's textile industry, such as the sharp fluctuations in raw material prices, the sharp increase in labor costs, the shortage of labor and funds, and the weak demand in foreign markets, a considerable number of small and medium-sized enterprises will be in a state of semi shutdown, shutdown and bankruptcy. The situation is very serious. The equipment enterprises that have been attached to textiles for a long time will inevitably be impacted, and Chongqing Golden Cat is no exception.

Next year will bring both challenges and opportunities. The relevant policies proposed by the Central Economic Work Conference on encouraging and supporting the real economy and supporting the development of small and medium-sized enterprises have brought a glimmer of hope to our textile small and medium-sized enterprises that are in trouble. Textile machinery enterprises should apply the policies well, practice hard and be ready to meet challenges.