After The Double Festival, The Domestic Apparel Market Is In A Doldrums.

The China Securities Journal reporter learned from the China national business information center that the government has stepped up its efforts. Macro economy The intensity of regulation, the major retail enterprises also actively launched a series of marketing activities, but consumer confidence is still showing a downward trend, the market sales slump, in February, a hundred key large retail enterprises sales year-on-year negative growth, the first two months cumulative sales year-on-year growth compared to last year also appeared a slight downward trend.

According to statistics, in February, the total sales volume of 100 key large retail enterprises reached 25 billion 972 million yuan, down 17.1% from the same period last year, of which retail sales were 21 billion 751 million yuan, down 20.11% compared with the same period last year. The retail sales in the first two months increased by 8.76% over the same period last year, down 18.7 percentage points from the same period last year.

According to the category, the retail sales of clothing in February were 6 billion 65 million yuan, down 24.03% compared to the same period, and 8.72% in 1-2 months.

Ma Xinzheng, deputy editor in chief of China's first textile network, said that after the traditional double festival in February, sales of domestic clothing market began to fade, and retail sales and comprehensive average price growth declined sharply. This is particularly evident in the low and middle end shopping malls and wholesale markets.

Data from the National Bureau of statistics show that 1-2 months in 2009 Clothing and textile The increase in demand for commodities has reached a low level in the same period since 2005, indicating that the activities of downstream clothing consumer market are becoming "conservative".

In terms of price, the overall average price of clothing in China's large shopping malls has reached a high level in January 2009 after reaching a bottom rebound in the three quarter of last year. Although there is a regular fall in February, it will remain at a relatively high level in the cycle.

Ma Xinzheng believes that the main reason is the promotion of seasonal factors. Clothing sales in winter are the absolute main part of the clothing sales. The overall price of clothing sales in the first two months has been greatly increased. Clothing sales Volume and price will be warmer.