"Hunger" Marketing Makes Your Clothing Store Stand Out.

< p > the so-called "market hunger" strategy refers to the tense situation that enterprises consciously keep their products in the occupied market in short supply. On the surface, it depends on limited production, and in essence, it aims at stimulating larger consumer groups and producing more products. The hunger strategy is designed to accommodate consumers' psychological orientation of "things are scarce and expensive" and "rush is good." In Japan, there is a company specializing in the manufacture of knitwear for women, which has gained legendary development in a relatively short period of time. It has seen a lot of turnover and is regarded as a wonderful flower in the fashion industry. In the industry of advanced a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a >, the sales volume of this company is very large, but it does not have its own production factory. They are only responsible for market planning, style development, giving the samples to manufacturers, ordering Trademarks Made by our company, and selling them by a specialized women's goods store. They seem to make money by market creativity. < /p >
< p > there is a < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > Sales psychologist has interviewed the chairman of the company: "why is your company doing business so well?" the chairman replied, "I don't know why, as if unintentionally developing to such a degree. We do not have factories. We only plan and design, and then sell them by others. I didn't expect these products to be launched immediately, and they were immediately sold out by women. No matter how much we produce, we are always short of supply. However, it is incredible that there is such a phenomenon in the fashion industry. This expert analysis of the company's success is not due to the "commissioned production and marketing" mode of operation, but the key is a "buyout strategy". < /p >
< p > they do not sell goods in major department stores, they only choose shop designated sales, and strive to create scarce value of products. The advantages and disadvantages of creative design is also an important factor, which is in line with popularity and satisfying consumption is the ultimate reason. Therefore, we can increase the rare value of clothing styles, grasp the popular and quick response, and sell high prices, and sales can also go up. Because human beings can never resist the charm of rare goods. < /p >
< p > applying the hunger strategy to meet the following three conditions: < /p >
< p > 1. New styles, good quality and popularity are important conditions for the clothing industry to use hunger strategy. < /p >
If P is an old product, starvation will not achieve the desired result. Because it has been hungry, hunger has lost its value, and the characteristics of new products are still blank in the market, belonging to the initial stage of product cycle. Quality is also critical. If quality problems occur, it will soon cause market dissatisfaction and affect purchases. < /p >
< p > hunger strategy requires careful investigation and careful calculation of the market's capacity for the product in order to predict accurately, otherwise the strategy will fail and fail to achieve the effect of hunger rebound. Just like a little delay in eating time can increase the appetite, but after a little bit of hunger, there is no appetite. < /p >
< p > implementation of an effective restriction strategy < /p >
< p > before the product is saturated, limiting sales is a direct way to form hunger. From limiting sales to selling well and selling smoothly, we must seize the opportunity of the market. Once someone else can copy the listing, it may lead to failure of starvation strategy. < /p >