Beijing'S Online Retail Sales Exceeded 63 Billion 700 Million Yuan, The Highest Contribution Rate.

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201311/14/20131114103743_sj.JPG "/" < < > >

< p > > a href= "http://sjfzxm.com/news/index_c.asp" > total retail sales of social consumer goods < /a > (hereinafter referred to as social zero) increased by 100 yuan, of which 40 yuan comes from online shopping.

Reporters recently learned from the Municipal Commerce Commission that from 1 to September this year, the online retail sales reached 63 billion 730 million yuan, which exceeded the retail sales of traditional department stores, accounting for 10.5% of the total social volume.

At the same time, in the 18 consumer formats of the city in the first September, the contribution rate of online retail to social zero increment was the highest, reaching 40.2%.

< a href= "http://sjfzxm.com/news/index_s.asp" > online shopping < /a > is becoming an important engine to stimulate consumption growth in the city.

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< p > "from 2011 to now, in less than three years, < a href=" http://sjfzxm.com/news/index_p.asp "> Beijing's online retail sales < /a > increased by more than 1 times.

The director of the Electronic Commerce Department of the Municipal Commerce Commission said that although the online retail business started late in the city compared with the traditional business, its development speed was explosive.

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< p > 2011, the online retail sales of enterprises with above quota in Beijing amounted to 29 billion 870 million yuan.

Although the synchronous growth rate reached 140%, it accounted for only 4.3% of the total volume of social zero, and the sales volume was also less than that of traditional department stores and supermarkets.

But last year, the online retail sales jumped to 59 billion 680 million yuan, an increase of 99.8% over the same period last year. Sales were second only to the traditional department stores, 1.4 times the large supermarkets in the city, and increased to 7.75% in the proportion of social zero.

In the first 9 months of this year, the city's online retail sales exceeded the total number of last year's total, reaching 63 billion 730 million yuan, which also exceeded the retail sales of traditional department stores, and accounted for 10.5% of the total social zero total, which accounted for 10% of the 8 consecutive months.

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< p > in addition to the absolute growth, the contribution rate of online retail to social zero growth this year is 40.2%.

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< p > "this reflects the change of the consumption habits of the citizens, which means that more and more citizens are shopping through the < a href=" http://sjfzxm.com/news/index_p.asp > online shopping > /a, and more generous in online shopping.

The Secretary General of the City Electronic Commerce Association, Lin ya, said that the contribution rate of 40.2% means that with the advantage of price and convenience, online shopping has replaced the physical shopping malls, automobiles, restaurants and other industries as the main force to drive consumption.

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< p > it is worth noting that online retail sales are only the local business performance of the city's e-commerce enterprises. With the development of a large number of e-commerce enterprises such as "a href=" http://sjfzxm.com/news/index_s.asp "> Jingdong mall" /a ", Amazon, Dangdang, Gome online and fan Kai Cheng, the sales volume of the city's e-commerce enterprises in the whole country has been steadily increasing.

In the just concluded a href= "http://sjfzxm.com/news/index_s.asp" > the seventh Beijing click consumption activity < /a >, in 3 months, more than 30 electric business enterprises in this city got 49 billion 125 million yuan of sales.

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< p > < strong > related news < /strong > < /p >

"P > < strong > the average annual net purchase amount in Beijing is the highest < /strong > < /p >.

"P" a few days ago, media investment management group group released a survey report, Beijing is China's annual average online shopping the highest amount of city.

In the past 1 years, the average annual amount of online shopping in China is 4185 yuan, while the average amount in Beijing is 8508 yuan.

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< p > the report covers 4 first tier cities in China, 28 provincial capitals, 60 prefecture level cities, 187 county-level cities and counties, with an effective sample of more than 19400.

In addition to Beijing, the average annual amount of online shopping in Zhejiang is 7786 yuan, while Jiangsu is 5127 yuan, ranking two or three.

The annual average online shopping volume in Shanghai, Liaoning and Hunan also exceeds 4000 yuan, according to the report.

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< p > report also revealed that tablet PC is the highest proportion of online shopping in the survey, the proportion of online shopping in the first and second tier cities is 14%, but the proportion of online shopping in three or four tier cities is as high as 30%.

Other categories of online shopping include < a href= "http://sjfzxm.com/news/index_s.asp" > luxury items < /a > computers, make-up, mobile phones and so on.

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< p > it is worth noting that even if we only need to go out for 5 minutes, we can purchase daily household goods at convenience stores, and consumers are now starting to buy online.

The survey found that in the past year, 6 million 10 thousand people in China bought online bathing lotion, and 4 million 90 thousand had bought online a href= "http://sjfzxm.com/news/index_s.asp" > shampoo < /a >, and 2 million 660 thousand had bought toothpaste online.

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< p > the report points out that saving time and effort is cheaper than physical stores, and no need to send home products to the home is the three main reason for Chinese urban residents online shopping. These reasons will continue to promote the growth of China's online shopping market.

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