Wuhan Garment Enterprises Unite To Reinvigorate Han Style Clothing

　 Calling "Han workshop" to create "fast fashion"

Wuhan clothing Enterprises join the market

Han style clothing was once famous for its schools, such as Beijing, Guangdong and Shanghai. In recent years, the Han style clothing has been declining year by year because of failing to transform the boutique route in time. In order to revitalize the past, many enterprises in Wuhan jointly contributed to create "fast fashion". For this, they are full of confidence.

Recently, the second Wuhan international fashion week and the first fashion fair ended. The 4 day fashion festival once again ignited the enthusiasm of Wuhan garment enterprises.

This year, Wuhan first incorporated fashion consumption into 10 billion billion industries. However, the "fashion consumption industry" has not been mentioned in the "12th Five-Year plan" formulated in Wuhan two years ago. According to the introduction, the adjustment is to conform to the industrial development and change. In recent years, the output value of Han style clothing has increased by nearly 40% per year, and there are more than 1600 garment enterprises, with output value of about 40000000000 yuan last year. Among them, there are 42 enterprises above Designated Size, 23 of which are worth more than 100 million, and the private economy is 98%.

Liu Shuren, President of the Wuhan clothing trade association, said that nearly 1000 Chinese clothing companies took part in the fashion week.

At the end of August this year, Zhuankou, Wuhan opened a Wanda Plaza, a 5000 square meter super clothing store. It is about 100 times the size of the ordinary clothing store and 30 thousand pieces on the shelves, and the products come from hundreds of clothing companies in Wuhan. They have a common name, "Han workers".

It is understood that in July last year, 14 enterprises of the Wuhan clothing association jointly invested in the establishment of the Wuhan Han faction business investment Limited by Share Ltd, creating a "Han workshop" brand. Liu Shuren said that this is learning from Spain's fast fashion giant ZARA, making the "Han workshop" a chain retail brand. Like most fast fashion brands, it will bring together many Wuhan brands. Clothes & Accessories The label "Han workshop" is put together and sold in the collection store. This is the first time that Han style clothing has been developing into the market for the first time in more than 30 years. According to the plan, the "Han workshop" will cooperate with the shopping mall and cover the whole country in 3 to 5 years.

Han style clothing was once famous for its schools, such as Beijing, Guangdong and Shanghai. In 1995, a group of Han clothing enterprises such as Taihe, Jordan, and red people participated in the China International Clothing and accessories fair. Before that, there was no precedent for local brands to participate in the exhibition. But in 2010, only a cat family appeared on the stage in Wuhan.

"At that time, the supply of products was in short supply. Some shops in Hanzheng Street were selling clothes with the model of pre shop and factory, fashionable and affordable. Businessmen from all over the country scrambled to purchase Han style clothing and then shipped them to all parts of the country for sale. Liu Shuren is still proud of his description of the year.

Before and after 2000, the clothing industry ushered in the trend of branding development, and the shopping malls were changing to the boutique route. According to the insiders, despite nearly 30 years of development, Han style clothing lacks competitive brands and lacks outstanding personalities. Designer The level of art is relatively backward, and the brand planning and packaging are not enough, all of which restrict the development of Wuhan's clothing industry.

Clothes and necessities, clothes are the first. I think the clothing industry is an eternal sunrise industry. Tang Liangzhi, mayor of Wuhan, expressed confidence. In October this year, Wuhan made the first fashion consumption industry represented by clothing as the pillar industry of the city's main development, and planned to output more than 100 billion yuan in 2016.

"There is still a gap between good expectations and reality." Li Xiao, general manager of baomajia commerce and Trade Co., Ltd. believes that the annual output value of the top 10 clothing companies in Shenzhen exceeds that of the 1600 enterprises in Wuhan, and the recognition of Han style women's clothing brands is not high.

General manager of the International Fashion Co., Ltd. He believes that the external environment of Hangzhou's clothing industry is better than that of Wuhan. The external environment is the support of the government. They have delineated industrial parks for clothing enterprises. From inside, Hangzhou clothing companies have strong brand awareness and no low level competition. These two points are the direction of efforts to revive Han style clothing.

Although the market share is not high, Li Xiao, Jiang Feng and many Han clothing enterprises are still confident about the future. They believe that the advantages of Wuhan's clothing industry still exist, and the government can introduce more feasible plans, such as subsidizing enterprises to participate in international fashion fairs, and helping enterprises fully display their products.

China is the largest clothing market in the world, and there are great opportunities for Han style clothing. Liu Shuren said Wuhan can also make its own name. brand But the road of brand still needs to go one step at a time. He said that any clothing enterprise has a ZARA plot, many Wuhan clothing people's ideal is to catch up with this brand.