Messi Stores Temporarily Stranded In China'S Cooperation Plan

Overseas retail loan Vertical electricity supplier The road to China is bumpy. According to a veteran of the luxury electronics business, Messi stores took over the product in March last year, and CEO Yang Peifeng resigned. Coincidentally, Messi's department store was frustrated in China. Niemann, a luxury department store leader, was also misled by the charm of China's entry into the Chinese market.

The way of overseas retailers to borrow vertical electricity providers into China is bumpy. Yesterday, a reporter found that he had held a high-profile hand in hand. Messi department store The luxury goods business Jiapin net has not yet been on the shelves of Messi's department stores. It is understood that the cooperation plan between the two companies has been temporarily stranded. Reporters also found that the website belonging to Jiapin net has not been opened.

In May 2012, Messi, the largest chain store department store in the United States, injected $15 million into Jiapin net, and said it would sell some of its own brand goods under the European and American web of Jiapin net, and officially opened its way to the Chinese market by using vertical e-commerce website. Last March, Messi general store announced that it will enter the Chinese market in an all-round way, and will keep the Jiapin net of the luxury time limited sale mode, and turn it into Messi's department store in China. After the revised version, Jiapin net plans to go online 3 months later.

However, as of yesterday, reporters still did not search for any Messi store products including "I.N.C" on Jiapin Internet. At present, Jiapin network official telephone number does not exist, and the enterprise address is no longer in the original Zhongguancun. Jiapin network responsible person said yesterday, because the news on the move webpage has not yet been changed in time. But asked about the cooperation with Messi department store and the European and American Internet shutdown, the other side said it could not respond for the time being.

According to a luxury Electricity supplier industry A senior official disclosed that Messi's department store took over the Jiapin network in March last year, and CEO Yang Peifeng resigned. After taking over from Messi's department store, Jiapin first sold new products in Europe and America. After that, the Internet domain names in Europe and the United States became invalid. Jiapin net changed from the original flash sale mode to a mall sale mode, but traffic and attention were much worse than before.

Data from the third party traffic statistics institution Alexa.cn show that the traffic volume of Jiapin and Euramerican network is very low in the past 6 months, and can not be ranked.

Coincidentally, Messi's department store was frustrated in China. Niemann, a luxury department store leader, was also misled by the charm of China's entry into the Chinese market. In March 2012, Niemann injected $28 million into the Chinese market with glamour benefits, but so far it has not developed well. Niemann has closed the Chinese warehouse and is responsible for the sales and freight transportation of the products by the US headquarters.

CEO Sun Yafei of Fifth Avenue luxury goods network said that Messi department store is a department store mainly based on the middle price brand, but chose to cooperate with Jiapin net, which is the core business of flash buying. It is an adventure. Flash users are highly sensitive to price, and users are not needed by Messi. At the same time, luxury flash shopping is still in its infancy in China, and users' consumption habits have not yet been fully cultivated.