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How To Effectively Develop The Ability Of Salesmen In Clothing Stores

2014/4/28 22:02:00 18

Clothing StoreSalespersonMarketing Ability

< p > in training this < a href= "//www.sjfzxm.com/news/index_c.asp" > ability < /a >, we must consider the following points: < /p >


< p > 1, < a href= "//www.sjfzxm.com/news/index_c.asp" > salesperson < /a > should know how to guide customers to purchase desire, and there are grateful spirit to welcome customers to come, and even how to sincerely receive customers and other spiritual instilling methods.

In addition, the role and importance of the salesperson in the entire sales process must be understood.

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< p > 2, the salesperson should have the spirit of being sincere to customers. The ideal salesperson should have the performance (speech response), expression (smiling face), posture (dress, makeup, instrument, etc.), action (agility) consideration (customer care and contingency).

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< p > 3, the ability to develop and specific performance, such as the ability to entertain guests, expression ability, posture ability, movement ability and consideration ability must be cultivated, and strive to work on specific performance.

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< p > as for salesperson's intelligence communication ability, it is necessary to be able to discern the goods that a href= "//www.sjfzxm.com/news/index_c.asp" > Customer < /a >, and must have relevant knowledge and intelligence for training the salesperson's ability.

In the course of launching sales, some knowledge and intelligence include: the commodity series of the Department in charge and the commodity characteristics, uses, prices, specifications, and the supply of related commodities for each commodity, that is, to fully understand the knowledge of the commodities concerned.

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< p > at the same time, we should also understand the whole commodity series's description of knowledge and intelligence in life, and further understand the content, inventory status and location of the commodity plan.

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< p > it is necessary to understand the business philosophy and policies of shops and the differentiation with similar stores.

Of course, if the salesperson himself has rich experience of life experience and life experience, it is more convenient for knowledge and intelligence to provide.

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< p > related links: < /p >


< p > there is no doubt that advertising can definitely enhance the reputation of the operator. If it is a franchised store, advertising can often get a certain degree of support from the supplier, and a lot of multimedia can be used to fill advertising fees, which is beneficial to the operator's future business activities and is to exchange future gains with immediate losses.

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< p > there was once a store owner who talked to the TV station in the city for an advertising deal, which used 800 sets of thermal underwear to fill a advertising fee of 80 thousand yuan (the market value of the thermal underwear was over 180 yuan / set, but the stock price of the store was only 60 yuan / set).

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< p > when the TV station opened a customer Association at the end of the year, it gave warm clothing as a gift to the participants.

The owner of the store not only used the inventory to get the advertising benefit, but also used the invoice of 80 thousand yuan to apply to the supplier for 50% of the expense reimbursement.

The store is worth half of the money, but received 80 thousand yuan of advertising returns, but also cleaned up the inventory in hand.

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