The Exhibition Road Needs To Be Changed.

Less than p ago, SIUF2014 China (Shenzhen) international brand underwear exhibition ended in Shenzhen.

This year's underwear exhibition is the perfect combination of Chinese history underwear classic < a href= "//www.sjfzxm.com/" target= "_blank" > dress < /a > belly dresses and Chinese culture essence facial makeup. On the opening show, the 10 well-known overseas Chinese famous "a href=" //www.sjfzxm.com/ "target=" _blank "designer" less than the leading design has carried out the exquisite belly bag works of Chinese culture, promoting the development of China's underwear brand, and also making people see the efforts and changes made by the exhibition in the doldrums.

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< p > reviewing the situation of large-scale exhibition in major industries since 2012, facing the complex economic environment and changing clothing industry, it is no longer an indisputable fact that trade fairs are no longer visible.

It can be seen from the invitation of the media. In the past few years, a medium scale trade exhibition has invited more than 10 media. Large exhibitions such as CHIC invite more than 30 media. However, since last year, the number of invited media has decreased significantly.

2014 a leader of the Shishi Haibo organizing committee once explained, "because of the" eight countries' influence, the exhibition is all simple. "

This statement is reasonable, but it also has the suspicion of changing the concept.

Also, based on the change of market demand, many exhibitions have also shrunk in advertising.

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< p > to integrate the current trade fairs, it is inevitable for the exhibition to change its face and face. It is to pform and reform the exhibition, to change and increase the function of the exhibition, and to explore new paths for the development of the industry exhibition so as to find new breakthroughs in the exhibition.

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< p > can start from several aspects.

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< p > accept the fact that the industry exhibition is cold periodically, and actively change the status quo.

The industry exhibition has entered a niche stage, that is, the exhibition market is further subdivided, and based on demand docking, more targeted and meticulous service exhibitions are becoming more and more popular.

Like technology, Shishi Haibo 2014 "new technology innovation space" - technology and market exhibition area, highlighting innovation, docking, communication, involving 3 areas of new materials, new fabrics, new technology, after a few days of small and close contacts, many exhibitors have said that a lot has been collected, next year to participate.

The future of "small and beautiful" is very promising.

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< p > industry exhibitions should capture new trends and changes in the market in order to adapt to changes in market environment and demand. Some exhibitions need to change their functional lines.

For example, since 2011, the China knitted fair began to follow the fashion line according to the market demand changes, sing the new route of the exhibition with a PH VALUE, renamed the first fashion of PH Value fashion in 2013, and will jointly build P&P exhibition with "Pure Shanghai" in 2014.

In addition, the Haibo meeting, which aims at the cross strait a href= "//www.sjfzxm.com/" target= "_blank" > textile "/a" industry cooperation, has attracted more industry resources in fashion since its entry into fashion week in recent years.

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< p > the competition between enterprises in the future will be mainly reflected in the competition between supply chain and industrial chain.

This year's Shenzhen underwear exhibition features the whole industry chain. The underwear and mould manufacturers, lace and other accessories enterprises, machinery manufacturing enterprises, bra disinfection cabinet, infant underwear thermostat, underwear washing liquid and other upstream and downstream industrial chain enterprises participate in the exhibition.

It shows that it is feasible to organize the upstream and downstream industry chain enterprises to participate in the exhibition to meet the needs of enterprises for supply chain and industrial chain.

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In the era of big data and intelligence, the O2O mode will become the core value of the industry exhibition. The three dimensional measurement, computer design, information management and scientific and efficient logistics will be applied to the garment industry constantly, changing the fashion production mode and operation mode of P.

Therefore, enterprises in the industrial chain such as informatization and intellectualization can not be few.

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