Self Mention Habits Do Not Develop Electricity Supplier Community Is Hard To Swallow "Chicken Ribs"

< p > Jingdong following the good neighborhoods and SF's preferred opening of the community "Hey shop", shop No. 1 also announced a strategic cooperation with the family brand, providing orders, packages, and self service in 300 family convenience stores in Shanghai.

So far, most of the domestic front-line electricity providers, including Jingdong, Tmall, Suning, Dangdang, Amazon, Shun Feng optimization, shop No. 1 all launched self service goods.

At a time, the service seems to be the "standard configuration" of e-commerce enterprises, and has been given great expectations, hoping to solve the problem of "the last kilometer" of distribution.

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"P" reporter visited on a daily basis found that the current development situation of < a href= "//www.sjfzxm.com/news/index_c.asp" > self mention mode < /a > is not ideal. Most consumers are still used to "door to door" distribution service, whether it is the self service station built by the electricity supplier, or the cooperation with the convenience store in the community, most of the utilization rate is not satisfactory.

At the same time, the growth of the cost of store rents and information systems has also hindered the promotion of service providers themselves.

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< p > < strong > who can send to the home who is willing to mention "/strong > < /p >.

< p > "now we have two or three single businesses every day."

Good neighbor Banbidian store is the first batch of convenience stores launched by Jingdong after its cooperation with good neighbors.

Surrounded by jade peach garden, Crown Garden, small Hutong Hutong such residential areas, there are many office buildings, arguably the self service here should have many users, but in fact it is not.

It has been more than a year since the launch of the "self promotion" business. However, the volume of business in the shop has not increased significantly. "Originally, we are going to set up a self made shelf in the store, but from the present situation, it can not be used at all."

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< p > nowadays, the collection of parcels in the store is placed under the cash register.

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< p > Dangdang is also in a state of unemployment.

Recently, when reporters came to Dangdang, this is the evening peak at around 7:30 in the evening. This is exactly the prime time for employees to carry out their parcels, but only one customer enters the shop in half an hour.

"Every day at noon and in the evening is the peak time for customers to bring themselves up, and there will be more self promotion in the promotion shop."

Dangdang's staff did not want to disclose the number of packages they carry on the site every day, but judging from the passenger flow situation in the store, the number of packages carried on the day was limited.

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"P >" once the big mouth of the subway has become a "display", reporters have visited Chaoyangmen, Dongsishitiao, Yongan and other subway stations around the self lifting cabinets, most of them have been filled with dust, almost abandoned.

"Now you can choose your own time for shopping online, and who would like to walk and go upstairs with your own stuff"? Liu Qian, who works in an investment company in China World Trade Center, lives in Andre road. There are both Jingdong and Dangdang's self raising points, but there are also self lifting cabinets, but she has never used them.

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< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > > dot > /a > investment is difficult to recover in the short term < /strong > /p >

< p > in addition to the user's existing a href= "//www.sjfzxm.com/news/index_c.asp" > usage habits < /a > difficult to change, the current electricity supplier's self lifting system is also faced with many problems such as high cost, difficult information system construction and so on.

To form a convenient network of self - improvement, we need to build intensive self - promotion points, but the investment of self - built self - promotion has become more and more difficult for electric providers.

Take the latest SF "Hey shop" as an example, although the outlets are mostly built in the suburbs and urban fringe areas, its single store investment is about 500 thousand yuan a year, even though it has added services such as consignment and purchasing, even though it has raised its own services, but it is still far from profit.

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Less than P, Tmall, Jingdong, Dangdang and other electricity suppliers laying their own pick-up points in the urban area are facing greater cost pressures.

Although the area is relatively small, the rental cost of a single store is nearly 200 thousand yuan per year.

According to the overall calculation of the industry, consumers choose to mention, the logistics cost of electricity providers can save about 3 yuan.

This means that such a self raising point can only earn more than 60 thousand copies a year in order to be "profitable", which is almost impossible at present.

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< p > in order to save costs, most of the electricity providers today take the form of "joint venture" with the convenience store of the community, and regard the convenience store as their self raising terminal. Although the cost is saved, the number of self raised points is increased, but new problems also follow.

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< p > "if you can't get through the network of the electricity supplier and convenience store, then the electricity supplier will not know whether the package is really delivered to the consumers."

Xu Yong, chief consultant of express consulting network, said that although the convenience store is willing to accept the olive branch thrown by the electricity supplier express, but now the electricity supplier and convenience store are facing difficulties in technology docking, such as data exchange and so on.

If you want to promote a large area, the two sides will have to realize the docking of the background data, and the internal system settings need to be changed. This investment is no small.

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< p > besides, there is no brand convenience store in China, which can achieve dense urban community coverage. For example, there are only more than 100 shops in good neighbourhood in Beijing. Even if the electric business enterprises only want to realize the coverage of a few central cities such as North Shang Guang, they must combine at least seven or eight convenience store products, which is difficult to operate.

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