Investment "Shop Bully" Never Go Back To "Decoration Subsidies" Born Out Of The World

"The popularity of the retail industry such as Wanda dresses and supermarkets, restaurants and cinemas is quite different." driving home to South Foshan, Miss Yip, who runs through the Foshan Avenue and Guicheng sea eight road to the South China Sea, told reporters that she had spent two times with friends to Wanda, but she found that, like many commercial businesses in the country, Wanda restaurants often had to queue up before the door, but the brand clothes were not popular enough to reproduce again.

"Foshan will have more than 4 million square meters of commercial volume in the next 5 years, but only about 1 million 500 thousand of the population in the central urban area.

There is no doubt that the per capita shopping center area has exceeded the theoretically recognized safety, which must be excessive.

The big businesses can only compete against their patience, whether they have the mentality of long-term investment and water storage.

Huang Huajun, the industry insider, is not saying: Wanda is of course one of the top commercial bodies in Foshan, but in terms of brand names, the major shopping malls are all very similar.

Huang Huajun believes that in the past business operation mode, as a "landlord" Party A is in an advantageous position, and more is "big shop bully". Now, under the circumstances of the homogenization operation of the major shopping malls, Party A is the "landlord" and the tenant mentality has been adjusted.

Nowadays, there are more landlords in the excellent tenants, and more "landlord" shopping malls are under great pressure due to the excessive supply of business.

"Before" landlord "pick.

The state of mind is not enough now, and even more attractive conditions are needed to "seek customers".

One business man mentioned that taking BELLE as an example, BELLE will now require a shopping mall to give some decoration subsidies.

It was never possible before. The concept of "loading and repairing" only appeared in the international first-line brand. Now, a second tier brand in China will make similar requests to the mall.

"In addition to eating, drinking and playing, we have to eat and drink! The rest of the pavements will be empty, and we must avoid the problem of homogenization of retail brands."

The owner of the business temple in the ancestral temple business district has told reporters for nearly half a year.

It is easy to see that more shopping malls in Chancheng are racking their brains to deal with such problems.

The way to do more leisure, catering, entertainment and other categories, the so-called experiential consumption, the way to retain guests to make some changes, but these categories also have great room for development.

Huang Huajun bluntly said.

With Chancheng and Guicheng in succession

Once again, the commercial market competition in Zen began to heat up, and the space was big. Some good and cutting-edge brands stood out and rooted in the market at a lower cost.

For example, Chang Da Chang supermarket, which started in Zhaoqing, has been rapidly developing in various cities in the Pearl River Delta region recently.